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Sharing economy: a che punto siamo?

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Introduzione a Sharitaly, 9 novembre 2015 con Marta Mainieri

Published in: Business
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Sharing economy: a che punto siamo?

  1. 1. Sharing Economy a che punto siamo? Ivana Pais TRAILab, Università Cattolica del Sacro Cuore Marta Manieri Collaboriamo
  2. 2. Il dibattito sulla sharing economy
  3. 3. Non esiste una Sharing Economy “buona”e una “cattiva” 1.
  4. 4. Delimitiamo il perimetro: i criteri sharing economy Sono piattaforme tra pari (peer-to- peer) 1.
  5. 5. Delimitiamo il perimetro: i criteri sharing economy Le piattaforme non stabiliscono il prezzo delle transazioni 2.
  6. 6. Delimitiamo il perimetro: i criteri Le piattaforme non selezionano il personale 3. sharing economy
  7. 7. Delimitiamo il perimetro: i criteri Le piattaforme consentono la partecipazione di professionisti e non 4. sharing economy
  8. 8. Delimitiamo il perimetro: i criteri Le piattaforme abilitano le transazioni attraverso un sistema reputazionale 5. sharing economy
  9. 9. Delimitiamo il perimetro: i criteri La collaborazione avviene attraverso piattaforme digitali 6. sharing economy
  10. 10. Due ricerche: sharing economy Hanno risposto 55 piattaforme (il 46,5% del totale), di cui 1 sola in fase di lancio
  11. 11. Due ricerche: crowdfunding Hanno risposto 51 piattaforme (il 62% del totale), di cui 40 attive e 11 in fase di lancio
  12. 12. 2. La sharing economy è viva
  13. 13. 138 41 186 69 Totale Crowdfunding L’offerta cresce… La sharing economy è viva 35,5% aumento 68, 2% aumento 2014 2015
  14. 14. …e si differenzia (piattaforme di sharing per settore) La sharing economy è viva 3 3 11 10 6 9 18 6 9 4 22 17 0 5 10 15 20 25
  15. 15. La sharing economy è viva Piattaforme di crowdfunding per modello 19% 19%45% 4% Equity DonazioniRicompense Debito 1% 12% Donazioni e debito Ricompense e donazioni
  16. 16. 3. La collaborazione non è (ancora) cooperativa
  17. 17. Sharing economy e forme giuridiche 0% 25% 50% 75% 100% Sharing Crowdfunding Srl Spa Ss Sas Snc Coop Scpa Start up innovativa cooperative
  18. 18. La Sharing Economy ha vocazione sociale, culturale e territoriale Nascono le piattaforme di sharing culturale Sono il 9% CULTURA
  19. 19. La Sharing Economy ha vocazione sociale, culturale e territoriale Crescono le piattaforme di sharing turistico dedicate alle guide TURISMO
  20. 20. La Sharing Economy ha vocazione sociale, culturale e territoriale TERRITORIALITÀ Le piattaforme territoriali come via italiana al crowdfunding
  21. 21. La Sharing Economy ha vocazione sociale, culturale e territoriale ASSOCIAZIONI Le piattaforme di crowdfunding si rivolgono più alle associazioni (74%) che alle aziende (67%)
  22. 22. La Sharing Economy ha vocazione sociale, culturale e territoriale CAMPAGNE Le campagne di crowdfunding creative e culturali sono il 37% Quelle sociali sono il 34% (il 6% sono civiche).
  23. 23. 4. Un mercato senza leader
  24. 24. Piattaforme e utenti Piattaforme di sharing per numero di utenti 20% 31% 9% 19% 9% 4% 7% 0-1.000! 1.001-5.000! 5.001-10.000! 10.001-30.000! 30.001-100.001! 100.001-500.000! Oltre 500.000!
  25. 25. Piattaforme di crowdfunding per numero di donatori/finanziatori 28% 21% 15% 12% 15% 9% 0-100! 101-500! 501-1.000! 1.001-10.000! 10.001-50.000! Oltre 50.000! Piattaforme e finanziatori
  26. 26. Gli scambi nelle piattaforme sharing 68% 12% 2% 8% 6% 4% 0-1.000! 1.001-5.000! 5.001-10.000! 10.001-30.000! 30.001-100.001! Oltre 100.001! Le transazioni
  27. 27. 3% 13% 2% 40% 36% 6% Equity Ricompense Donazioni Debito Donazioni e debito Ricompense e donazioni Le transazioni 30,6 milioni di euro 56,8 milioni di euro 2014 2015 85% aumento Il valore degli scambi nelle piattaforme crowdfunding
  28. 28. I mercati di riferimento 4 81 12 4 14 73 8 4 0 23 45 68 90 Locale Nazionale Europeo Extraeuropeo Sharing Crowdfunding
  29. 29. 5. Non è solo una questione normativa
  30. 30. Che cosa serve per crescere? 16 47 58 73 29 73 50 50 0 20 40 60 80 Norme Cultura Partnership con aziende Finanziamenti Sharing Crowdfunding
  31. 31. I canali di finanziamento 7 2 15 7 10 11 6 2 4 15 81 5 1 1 5 4 5 0 3 2 0 65 0 23 45 68 90 Sharing Crowdfunding
  32. 32. I timori e le aspettative delle piattaforme Il timore principale è che la lentezza dello sviluppo del mercato interno dia modo a concorrenti internazionali di diventare leader di mercato in Italia. “ ”
  33. 33. I timori e le aspettative delle piattaforme Il timore è quello di non avere abbastanza risorse per contrastare eventuali competitor. “ ”
  34. 34. I timori e le aspettative delle piattaforme La crescita della cultura/fiducia della donazione è ancora troppo lenta per consentire lo sviluppo di grandi piattaforme. “ ”
  35. 35. I timori e le aspettative delle piattaforme Ci si augura che la crescita avvenga senza che la sharing perda i suoi valori fondamentali di condivisione. “ ”
  36. 36. Per scaricare i report: Sharing economy: http://www.collaboriamo.org/risorse/ Crowdfunding: http://www.crowdfundingreport.it/

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