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Il crowdfunding in Italia - aprile 2013

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Il crowdfunding in Italia - aprile 2013

  1. 1. Daniela Castrataro – Ivana Pais Aprile 2013
  2. 2. La Italian Crowdfunding Network è una associazioneindipendente senza scopo di lucro che si adopera perconsentire un corretto sviluppo del crowdfunding inItalia, promuovendo la Cultura sul fenomeno e ilNetworking fra i professionisti del settore, favorendocosì Innovazione, competitività e sostenibilità delmercato.
  3. 3. • La ICN intende favorire l’innovazione attraverso uno sviluppo corretto del settore tramite:- Mappatura del crowdfunding- Supporto allo sviluppo della regolamentazione del crowdfunding nella legislazione italiana- Rappresentanza degli interessi delle piattaforme di crowdfunding e dei loro utilizzatori- Collegamento e cooperazione con le altre organizzazioni e istituzioni di settore
  4. 4. • Promozione e diffusione di una corretta conoscenza del crowdfunding in tutte le sue forme e modelli• Promozione della ricerca e dello studio sul crowdfunding in Italia• Favorire l’accesso alle informazioni sugli aspetti legali e fiscali del crowdfunding• Innalzamento degli standard professionali delle piattaforme di crowdfunding
  5. 5. • Promozione di opportunità di networking tra i professionisti del settore• TorinoCrowdfunding e Crowdfuture• Comunicazione, Rassegna Stampa e Comunicati aziendali
  6. 6. Totale raccolto: + 125% ($2.7 miliardi)Campagne portate avanti con successo: oltre 1 milione.Previsioni: aumento dell’81% del valore del crowdfunding nel2013, fino a $5.1 miliardi.Oltre il 95% concentrato in Nord America e Europa: + 105%($1.6 mld) in Nord America, + 65% in Europa ($945 milioni)Lending-based crowdfunding: + 111% ($1.2 mld)Donation e rewards-based crowdfunding: + 85% ($1.4 mld)Equity-based crowdfunding: + 30% ($116 milioni)
  7. 7. • Novembre 2012, aggiornata con alcuni dati ad Aprile 2013• Obiettivo: fornire una panoramica su offerta e valore del mercato del crowdfunding in Italia• 16 piattaforme attive a novembre 2012, 21 piattaforme attive a aprile 2013 e 2 in fase di lancio• 12 risposte incluse nell’analisi (dati novembre 2012)
  8. 8. Aprile 2013
  9. 9. *dati aggiornati a Novembre 2012
  10. 10. • Forma di crowdfunding associata al profit sharing che permette ad una rete distribuita di finanziatori di ottenere quote o azioni in una società.• Italia prima in Europa ad emettere una legislazione ad hoc• L’art.30 D.L. n. 179/2012 (Decreto Crescita) ha introdotto l’equity crowdfunding (“la raccolta diffusa di capitali di rischio tramite portali online”) nel TUF (Testo Unico Finanziario).• Il 29/3/2013, la CONSOB ha pubblicato il regolamento attuativo dell’art. Il regolamento è ora aperto per le consultazioni pubbliche fino al 30 aprile.
  11. 11. • Piattaforme settoriali e locali
  12. 12. • Do It Yourself crowdfunding
  13. 13. • No big player• Scarsa “internazionalizzazione” delle piattaforme italiane• Ricorso a piattaforme straniere: su Indiegogo si contano 154 progetti, di cui 45 attivi e 26 finanziati; la ricerca della parola Italy su Kickstarter restituisce 105 progetti, di cui 7 attivi e 54 finanziati.
  14. 14. • Quadro normativo non chiaro per il reward-/donation-based• Finanziamenti ridotti e tassazione elevata• Difficoltà di comprensione dei principi base del CF da parte dei progettisti• Mancanza di cultura del crowdfunding• Difficoltà nella promozione e diffusione della conoscenza delle piattaforme stesse e del crowdfunding in genere• Difficoltà di networking con gli addetti al settore• Difficoltà tecniche (soprattutto nei sistemi di pagamento)
  15. 15. • Mercato vario, innovativo e sofisticato• Mercato immaturo?• Divario tra expertise dei proprietari delle piattaforme di crowdfunding e lo sviluppo della cultura del web in Italia• Divario tra le conoscenze degli addetti al settore e i ‘new comers’• Necessità di attività promozionale e educativa più focalizzata e sistematica nonché indipendente
  16. 16. Contatti:Daniela Castratarodaniela@twintangibles.co.uk @danielaCastIvana Paisivana.pais@unicatt.it @ivanapaisLinks:• www.italiancrowdfunding.org @italiancrowdfunding• www.crowdfuture.net @crowdfuture• www.slideshare.net/crowdfuture• www.laretechelavora.com

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