Applications of «The network always wins» concept
in the pharmaceutical industry
29th November, 2013
Iuliana Ioan, PhD
Cop...
Agenda
Copyright © 2013 All rights reserved Iuliana Ioan2
#1. The network always wins concept
#2. - #5. «The network alway...
«The network
always wins»
Networks
of
intelligence
Networked
organization
#1. “The network always wins” concept
Copyright ...
#1.1. “The network always wins” concept in the pharma industry
Copyright © 2013 All rights reserved Iuliana Ioan4
Networke...
#1.2. “The network always wins” concept in the pharma industry
Copyright © 2013 All rights reserved Iuliana Ioan5
Networke...
#1.3. “The network always wins” concept in the pharma industry
Copyright © 2013 All rights reserved Iuliana Ioan6
Consumer...
#2. Targeting the pharma market
Copyright © 2013 All rights reserved Iuliana Ioan7
Core philosophy - Customer-centricity (...
#2.1 Targeting the pharma market
Copyright © 2013 All rights reserved Iuliana Ioan8
Pharmaceutical
Market
Individual
Consu...
Current Model New disrupted Model
Brand philosophy & culture
Leadership
Customers
Process analysis
Strategy development
He...
Copyright © 2013 All rights reserved Iuliana Ioan10
#4. Ways to disrupt the existing management consulting industry
Disrup...
Thankyou
Copyright © 2013 All rights reserved Iuliana Ioan11
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Applications of «The network always wins» concept in the pharmaceutical industry

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Applications of «The network always wins» concept in the pharmaceutical industry

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Applications of «The network always wins» concept in the pharmaceutical industry

  1. 1. Applications of «The network always wins» concept in the pharmaceutical industry 29th November, 2013 Iuliana Ioan, PhD Copyright © 2013 All rights reserved Iuliana Ioan
  2. 2. Agenda Copyright © 2013 All rights reserved Iuliana Ioan2 #1. The network always wins concept #2. - #5. «The network always wins» concept in the pharmaceutical industry #6. - #7. Targeting the pharma market #8. Altering the current model of management consulting #9. Ways to disrupt the existing management consulting industry
  3. 3. «The network always wins» Networks of intelligence Networked organization #1. “The network always wins” concept Copyright © 2013 All rights reserved Iuliana Ioan3 INTERNALLY EXTERNALLY CONSUMERS as I n f o r m a t i o n Information
  4. 4. #1.1. “The network always wins” concept in the pharma industry Copyright © 2013 All rights reserved Iuliana Ioan4 Networked organization - internally - Public Affairs R&D Marketing Manufacturing & Distribution Sales Transparence Collaboration Transformation Instant Insights Informed decision making Networked production intelligence filters fluidity acceleration
  5. 5. #1.2. “The network always wins” concept in the pharma industry Copyright © 2013 All rights reserved Iuliana Ioan5 Networked organization - externally - The healthcare payers The healthcare providers Medical academics institutes Investors Policy makers International public health stakeholders Competitors Consumers/ Patients I n s t a n t I n s i g h t s Global Networks Specialized Media
  6. 6. #1.3. “The network always wins” concept in the pharma industry Copyright © 2013 All rights reserved Iuliana Ioan6 Consumers / Patients  Extremely informed - increased access to reliable healthcare information - require more compressive information - proliferation of electronic personal health records  Very vocal in all their networks - share both good and bad experiences  Hard to please - empowered by technology transparency and an abundance of information  Intelligence filters - discuss/share about innovative medicine, serious drug-related adverse events - select innovative treatments that offer supporting services  Influencers - consumers/patients or third parties and  Value-added influencers - academics, scientific journals, industry analysts
  7. 7. #2. Targeting the pharma market Copyright © 2013 All rights reserved Iuliana Ioan7 Core philosophy - Customer-centricity (both individuals and business) Understand the customer and anticipate their needs Strategy - Building/developing a closer relationship with individuals consumers and business customers Focusing on customers needs, wants and interests Research - Big Data - Customer Intelligence Analytics - (Virtual) Social Network Analysis - Sociocentric - Egocentric Descriptors – Individual Consumers – Psychographic Business Customers – Geographic - Demographic - Decision makers - Geographic - Future vision - Digital behavior - Buying patterns
  8. 8. #2.1 Targeting the pharma market Copyright © 2013 All rights reserved Iuliana Ioan8 Pharmaceutical Market Individual Consumers Specific disease subtypes Specific patient segments Business Customers Healthcare payers Public Public/Private Commercial Healthcare providers Hospitals Clinics Health centers Physicians Doctors Nurses Pharmacists Specialized Media
  9. 9. Current Model New disrupted Model Brand philosophy & culture Leadership Customers Process analysis Strategy development Helps organizations improve results Consumers as markets Uses descriptive analytics Big Data is “the enemy” Analyzing data that reflects the company itself Focus on average consumer Vertically integrated advices and solutions Helps organizations to understand the drivers of the results Consumers as networks of intelligence Uses predictive analytics Big Data is “the best friend” Analyzing data available out here Focus on needs and wants of individual consumers Networked advices and solutions Copyright © 2013 All rights reserved Iuliana Ioan9 #3. Altering the current model of management consulting Management consulting lower Value higher
  10. 10. Copyright © 2013 All rights reserved Iuliana Ioan10 #4. Ways to disrupt the existing management consulting industry Disruptor Disrupted Information is share & interconnect internally Data within company is unconnected Removing the knowledge opacity Crowd is smart Crowd is ignorant Seeing crowd as source of intelligence Networks Markets Empowering the networks Information flows in a network Information is not available for everyone Seeing information as an asset Fluid thinking type of management Linear thinking type of management Networked organization Focus on customer needs, wants and interests Focus on organization/investors wants and interests Customer centricity
  11. 11. Thankyou Copyright © 2013 All rights reserved Iuliana Ioan11

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