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Social Media Branding and Marketing


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Today, Social Media has become a powerful Marketing & Branding strategy for all businesses around the globe. Companies are using Social Media to create awareness to their services, products and publish company updates simultaneously receiving feedbacks to improve their offerings.

Social Media describes the usage of Social networking sites, Blogs, or any other collaborative Web based media effectively for networking and marketing purposes.

We create Social Campaigns to strategically position your business to take advantage of the networking to brand your company effectively to create effective lead generation, loyal customers and inbound traffic. Our packages help enable you on Social Media sites and integrate the feeds creating a larger referral marketing increasing your sales, and bottom line.

We provide:

Training & Ongoing guidance
Create target audience analysis
Content and Keyword strategy
Cross-site feed integration (write once, publish many times)
Blog & SEO techniques
Facebook, Twitter, LinkedIn, YouTube branding

Published in: Education

Social Media Branding and Marketing

  1. 1. Social Media Branding & Marketing by Siva Yenneti ITVibes, Inc. Have you jumped on the wagon yet?
  2. 2. BC (Before Content) 03/24/10 <ul><li>Broadcast media : </li></ul><ul><li>monologues (one to many) </li></ul><ul><li>Radio </li></ul><ul><li>Newspaper </li></ul><ul><li>Television </li></ul><ul><li>Mashups </li></ul>
  3. 3. BC (Before Content) 03/24/10 <ul><li>Communications media : </li></ul><ul><li>monologues (one/few to many) </li></ul><ul><li>Phones </li></ul><ul><li>Emails </li></ul><ul><li>Instant Messaging </li></ul>
  4. 4. Social Media – Play to Play 03/24/10 <ul><li>More Social Less Media: </li></ul><ul><li>dialogues (many to many) </li></ul><ul><li>Word-of-Mouth online </li></ul><ul><li>Two way interaction media </li></ul><ul><li>No Yelling and Telling </li></ul><ul><li>Personal. Very. </li></ul>
  5. 5. Social Media For You 03/24/10 <ul><li>Friends & Family </li></ul><ul><li>News </li></ul><ul><li>Deals & Promotions </li></ul><ul><li>Birthdays & Occasions </li></ul><ul><li>Activities & Groups </li></ul><ul><li>Surveys & Events </li></ul><ul><li>Local Community Info </li></ul>
  6. 6. For Your Business 03/24/10 <ul><li>Build Networks (PR) </li></ul><ul><li>Loyalty and Branding </li></ul><ul><li>Groups & Events </li></ul><ul><li>Job Searches & Recruitment </li></ul><ul><li>Product Promotions </li></ul><ul><li>Customer Service </li></ul><ul><li>Launch New Products </li></ul>
  7. 7. Is Social Media a Fad? 03/24/10 <ul><li>Powerful marketing tool </li></ul><ul><li>ROI = Return On Influence </li></ul><ul><li>Networking is Social Branding </li></ul><ul><li>Who you know? matters over What you know? </li></ul><ul><li>Very Cost Effective </li></ul><ul><li>Organic SEO </li></ul>
  8. 8. Welcome to the Party 03/24/10 Social Media: It’s a Party out there. Come… join the party!
  9. 9. Friends and Fans 03/24/10 <ul><li>Loyalty Platform </li></ul><ul><li>Fan Pages </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Product information </li></ul><ul><li>New Releases (videos, photos) </li></ul><ul><li>Product Promotions (coupons) </li></ul><ul><li>Organic SEO (Google & Bing) </li></ul>
  10. 10. Facebook Facts 03/24/10 <ul><li>Over 400M users </li></ul><ul><li>Over 60M updates each day </li></ul><ul><li>Over 5B pieces of content shared each week </li></ul><ul><li>Over 20M people become fans of Pages each day </li></ul>
  11. 11. Follow Me 03/24/10 <ul><li>New Communication </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Company News </li></ul><ul><li>Customer Support </li></ul><ul><li>Announcements </li></ul><ul><li>Reach out. Fast & Repeatedly. </li></ul><ul><li>Organic SEO (Google & Bing) </li></ul>
  12. 12. Twitter Facts 03/24/10 <ul><li>Over 15M active tweeters </li></ul><ul><li>Twitter grew 1,382% year-over-year </li></ul><ul><li>Over 1B Tweets </li></ul><ul><li>1M Tweets a day </li></ul>
  13. 13. Relationships Matter 03/24/10 <ul><li>Peer to Peer </li></ul><ul><li>Online Resume </li></ul><ul><li>New Job Market Place </li></ul><ul><li>Build Business Contacts </li></ul><ul><li>Create & Collaborate on Projects </li></ul><ul><li>Groups & Discussions </li></ul><ul><li>Job Listings </li></ul><ul><li>Potential Clients & Subject Experts </li></ul>
  14. 14. LinkedIn Facts 03/24/10 <ul><li>Over 60M members in over 200 countries </li></ul><ul><li>A new member every second </li></ul><ul><li>Executives from all Fortune 500 companies are already in. </li></ul>Are You In?
  15. 15. Being Viral is Marketing 03/24/10 <ul><li>2 nd largest Search Engine </li></ul><ul><li>Free Video Sharing </li></ul><ul><li>User generated video content </li></ul><ul><li>Music, Movies, Games etc. </li></ul><ul><li>Demos, Presentations etc. </li></ul><ul><li>Upload once, Publish Anywhere </li></ul><ul><li>Social Impact </li></ul>
  16. 16. YouTube Facts 03/24/10 <ul><li>24 Hours of Video is </li></ul><ul><li>Uploaded Every Minute </li></ul><ul><li>2M Mins of Video a day (34,560 hrs) </li></ul><ul><li>Total time spent watching 9.305 yrs </li></ul><ul><li>One needs over 1000 years of time to watch all videos on YouTube </li></ul>
  17. 17. Blogging to the top 03/24/10 <ul><li>Powerful content mediums </li></ul><ul><li>Self publish-Self Manage </li></ul><ul><li>Content is King </li></ul><ul><li>Social & User Interaction </li></ul><ul><li>Cross blogging and Trackbacks </li></ul><ul><li>Write once, Publish Anywhere </li></ul><ul><li>Organic SEO (Google & Bing) </li></ul>
  18. 18. Blog Stats 03/24/10 <ul><li>Over 200M Blogs </li></ul><ul><li>100K Blogs created daily </li></ul><ul><li>54% blog daily </li></ul><ul><li>70% blog about brands organically </li></ul><ul><li>58% are well known in their industry because of their blog </li></ul>
  19. 19. Social Media Integration 03/24/10
  20. 20. Where to start? 03/24/10 POWER YOUR BUSINESS WITH TECHNOLOGY
  21. 21. Start One by One 03/24/10 <ul><li>Based on your: </li></ul><ul><li>Business Model </li></ul><ul><li>Marketing Goals </li></ul><ul><li>Growth potential </li></ul><ul><li>Sales Targets </li></ul>Start somewhere
  22. 22. Join the Party 03/24/10 <ul><li>Engage in Conversations </li></ul><ul><li>Create Relationships </li></ul><ul><li>Interact with community </li></ul><ul><li>Numbers don’t matter </li></ul><ul><li>Follow 80 – 20 rule </li></ul><ul><li>(80% interacting, 20% telling) </li></ul>
  23. 23. 03/24/10 Connect with us [email_address] (281) 636 4616