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You can't improve what you don't measure. Are you struggling to measure all your online marketing efforts? Do you know the ROI on the efforts and strategies?
As a small business owner we spend time and money in creating various online marketing strategies to create bigger exposure, branding and to generate leads and interests. The biggest challenge in this process is to see what's effective, and what's not working. It's important to spend the time and money efficiently by adjusting the approach, and procedures to leverage marketing strategies to impact sales and bottom line and to be successful.
Define - Measure - Analyze - Improve - Control
Topics covered (Plan-Do-Check-Act Cycle):
Website & Blog analytics
Social Media analytics (Facebook, Twitter, LinkedIn, YouTube, Slideshare)
Monthly consolidated reports
Quarterly strategy and adjustments