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Stutoday11

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Stutoday11

  1. 1. © Business Communication Today 8eChapter 11 - CommunicatingCommunicating Information ThroughInformation Through VisualsVisuals
  2. 2. © Business Communication Today 8eChapter 11 - The Visual AdvantageThe Visual Advantage • Bring your message to life • Connect with your readers • Convey effective messages • Attract and hold attention
  3. 3. © Business Communication Today 8eChapter 11 - Create Visuals FirstCreate Visuals First • Analyze research data • Develop a story line • Save composition time
  4. 4. © Business Communication Today 8eChapter 11 - 5 C’s of Visual Design5 C’s of Visual Design • Clear • Complete • Concise • Connected • Compelling
  5. 5. © Business Communication Today 8eChapter 11 - Balance Words and VisualsBalance Words and Visuals • The number of visuals • The placement of visuals • The pace of visuals
  6. 6. © Business Communication Today 8eChapter 11 - Selecting the Right VisualsSelecting the Right Visuals • Data • Information • Concepts • Ideas
  7. 7. © Business Communication Today 8eChapter 11 - The Representation ofThe Representation of DataData Table Line Chart, Bar Chart Pie Chart Scatter Chart, Bubble Chart Present individual, exact values Show trends or relationships over time Compare two or more sets of data Frequency or distribution of parts in a whole Compare entities vs. two or three variables
  8. 8. © Business Communication Today 8eChapter 11 - Information,Information, Concepts, and IdeasConcepts, and Ideas Map Flowchart, Diagram Drawing Photograph Animation, Video Show geographic relationships/comparisons Illustrate processes or procedures Show conceptual or spatial relationships Show realistic spatial relationships Show processes, transformations in action
  9. 9. © Business Communication Today 8eChapter 11 - Preparing Data TablesPreparing Data Tables • Use common, clearly identified units • Maintain unity in columns • Label column headings • Separate rows and columns • Provide totals or averages • Document data sources
  10. 10. © Business Communication Today 8eChapter 11 - The Parts of a TableThe Parts of a Table Stub head Subhead Single Column Head Single Column Head Row head Row head Subhead Subhead Total XXX XXX XXX XXX XX XX XX XX XX XX XX XX Subhead XXX XX XX XXX Multicolumn Head* Source: (In the same format as a text footnote). *Footnote (for explanation of elements in the table).
  11. 11. © Business Communication Today 8eChapter 11 - Using LineUsing Line and Surface Chartsand Surface Charts • Trends • Variables • Relationships
  12. 12. © Business Communication Today 8eChapter 11 - Using Bar ChartsUsing Bar Charts • Compare items • Show changes • Indicate relationships • Show relative sizes
  13. 13. © Business Communication Today 8eChapter 11 - Using PictogramsUsing Pictograms • Novelty impact • Visual appeal
  14. 14. © Business Communication Today 8eChapter 11 - Timeline ChartsTimeline Charts • Time schedules • Milestones • Completed tasks • Uncompleted tasks
  15. 15. © Business Communication Today 8eChapter 11 - Using Pie ChartsUsing Pie Charts • Limit the number of slices • Arrange slices clockwise • Use a variety of colors • Show numbers or percentages
  16. 16. © Business Communication Today 8eChapter 11 - Charting BusinessCharting Business Entities and VariablesEntities and Variables • Scatter diagrams – Several entities – Two variables • Bubble diagrams – Several entities – Three
  17. 17. © Business Communication Today 8eChapter 11 - Information,Information, Concepts, and IdeasConcepts, and Ideas • Organization charts – Positions – Units – Functions • Flow charts – Processes – Procedures – Sequences
  18. 18. © Business Communication Today 8eChapter 11 - Using MapsUsing Maps • Geographic areas • Regional differences • Key markets
  19. 19. © Business Communication Today 8eChapter 11 - Other Business GraphicsOther Business Graphics • Drawings and diagrams – Functions – Operations – Selected details • Photographic images – Realism – Visual appeal – Ethical concerns
  20. 20. © Business Communication Today 8eChapter 11 - Working With PhotographsWorking With Photographs • Learn to use image processing tools • Match file types and applications • Stress communication value • Be aware of copyrights • Obtain model release forms
  21. 21. © Business Communication Today 8eChapter 11 - Animation and VideoAnimation and Video • Visual Impact – Shapes and text – Computer animation – Digital video
  22. 22. © Business Communication Today 8eChapter 11 - Designing Visuals forDesigning Visuals for Reports and PresentationsReports and Presentations • Using graphic design principles • Integrating text and visuals • Checking over visuals
  23. 23. © Business Communication Today 8eChapter 11 - Working with ComputersWorking with Computers • Advantages – Speed – Accuracy – Versatility • Challenges – Training – Artistic skills – Time requirements
  24. 24. © Business Communication Today 8eChapter 11 - Computer GraphicsComputer Graphics • Continuity • Contrast • Emphasis • Simplicity • Experience
  25. 25. © Business Communication Today 8eChapter 11 - Integrate TextIntegrate Text and Graphicsand Graphics • Clear introductions • Careful placement • Effective titles and legends
  26. 26. © Business Communication Today 8eChapter 11 - Checking Visual AidsChecking Visual Aids • Honesty • Documentation • Typography • Coloring • Alignment • Necessity • Accuracy

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