<ul><li>Information & Communication Technology (ICT) Market Trends
Poland is the largest Eastern European ICT market in size. However, its value accounts for only 3% of the entire European market.
The market is characterized by a certain number of mergers and acquisitions, following the current market situation and aimed to gain certain solidity on the market and allow Polish ICT companies better compete with their multinational fellows.
The software market remains relatively small when compared to the Western European average. It is boosted by application software, including ERP, and CRM for small and mid-sized businesses (SMBs). The e-markets are strong potential markets. E-government, e-learning and e-health are promising sectors. Best prospects also include all kinds of specialized and security software. </li></ul>MARKET TRENDS<br />
<ul><li> The Internet market continues to be constrained by high telephone charges and relatively low levels of computer penetration. Moreover, there are wide regional disparities, with internet penetration about twice as high in urban as in rural areas. How broadband will develop in the longer term will greatly depend on the Polish regulator’s success at forcing TelekomunikacjaPolska (TPSA) into a functional split, as well as its continued liberalisation of the market. According to Poland IT Report Q1 2010 (by ReportLinker), the regulator believes that the split will happen in 2010 or 2011, but there are high risks that it could be delayed longer than this.</li></ul>MARKET TRENDS<br />
The Polish IT service spending is about to reach USD 3 billion in 2010. It is the fastest-growing sector of the national IT market and is expected to rise to USD 4.5 billion by 2014. Systems integration as well as hardware and software support and installation still collectively account for more than one-half of the total IT spending, while software market accounts for around 20% of the total IT market.
The most active users of the Polish ITO services are large multinational companies such as ABB, Avio, Fujitsu, Glaxo Smith Kline, IBM, Intel, Lincoln Electric, Motorola, Oracle, Siemens, TRW Automotive and Whirlpool. Germany accounts for almost 35% of all IT outsourcing deals in Poland.
Polish companies, more and more present internationally, are very competitive from both a price and quality standpoint, as their offering is aligned to the current EU standards.</li></ul>MARKET TRENDS<br />