Over 350 marketing technology vendors are now knocking on your door, pitching software to automate, optimize, monitor, distribute, and analyze. There’s software to manage and fine-tune every piece of the marketing process. How automated, analytical, and data-driven is your marketing? Are you ahead of or behind the curve when it comes to leveraging marketing technology?
A handful of your marketing peers are industry leaders in applying technology to create business value. ITSMA’s marketing technology survey shows what they’re doing to get the most out or their technology investments—what categories of software they’re using, the skills they’re hiring, how they’re reorganizing, and the ways in which their relationships with sales and IT are evolving. Read the survey results to discover how you can up your technology game.