YouTube and Your Business

435 views

Published on

YouTube is an entertainment channel that fosters feedback between creator and viewer. It was bought by Google in 2006 and reaches more US adults between the ages of 18 - 34 than any other cable network. Learn how to make an impact on YouTube in the new economy where we connect with emotional labor vs. physical labor of the Industrial Era.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
435
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

YouTube and Your Business

  1. 1. +
  2. 2. • an entertainment channel • fosters feedback between creator and viewer. • Comment section allows viewers to give feedback on the videos they watch
  3. 3. • YouTube reaches more US adults aged 18 – 34 than any other cable network. Source: Nielson • More than 1 billion unique users a month • 70% of YouTube traffic comes from outside the US
  4. 4. Google bought YouTube in 2006
  5. 5. What does this mean? Your entire Google Profile (which is increasingly your entire online profile) is tied up in a Google bow
  6. 6. youtube.com/dashboard
  7. 7. What does this really mean?
  8. 8. The future is already here… it’s just not evenly distributed. - William Gibson
  9. 9. The Industrial Economy… …fosters Compliance
  10. 10. Physical labor
  11. 11. This type of economy… • Needs you to dream about security and the benefits of compliance. • Works to sell you on a cycle of consumption • Benefits from our dream of moving up the corporate ladder, his ladder. - Seth Godin, The Icarus Deception
  12. 12. Shifting mindset…
  13. 13. http://www.youtube.com/watch?v=Ew_tdY0V4Zo
  14. 14. What’s her story about?
  15. 15. Corporations work best when the people on the inside have the fullest contact possible with the people on the outside. - The ClueTrain Manifesto
  16. 16. Hero’s Journey = Humanity. As humans, we crave: • Community • Connection • Compassion
  17. 17. Which makes sense because… Connection between people is always the result of emotional labor, not physical labor. The assets of trust + leadership + conversation can come only from the difficult work of creating personal art. - Seth Godin
  18. 18. The You Economy… (source: @taragentile) Is about YOU. Intention > Attention Quality > Quantity
  19. 19. Video gives a voice to your vision
  20. 20. is your tool to Connect and Create
  21. 21. Tell Your Story • Get inspired by ideas – Use Search Tools to find interesting content
  22. 22. Storytelling 101 • Don’t try too hard to be interesting. • Create meaningful content. • Tell your story in a way that’s not just meaningful to you, but to YOUR customers.
  23. 23. Natural, human conversation is the true language of commerce. - The ClueTrain Manifesto
  24. 24. What kind of video do you want to create? • Decide on format – Q & A, talking head, animation, short vignette, etc. – Who will be the hero/main character? – What emotions will you try to convey? – How will you incorporate storytelling? – Create mini-pilots to test new concepts.
  25. 25. How to record… • Buy expensive camera equipment (not necessary) • Use webcam on computer • iPhone camera • Screen Recorder (e.g., Camtasia) • Animoto • Use Google Hangouts
  26. 26. Start a hangout on-air
  27. 27. Channel Setup Checklist Step 1: Describe your channel
  28. 28. Step 2: Know what you’re sharing?
  29. 29. Privacy
  30. 30. Step 3: Add web links
  31. 31. Step 4: • Add channel art
  32. 32. Upload Photos or Choose from Your Gallery
  33. 33. Integrated with Google+ This means…all photos that you’ve shared on Google+ appear in Your Photos for your Channel Art
  34. 34. Step 5: Shared Endorsements
  35. 35. Google Makes it Easy to Get Recommendations • Google sometimes displays your reviews, recommendations, and other relevant activity through its products and services • You can choose whether your name and photo may be used to help your friends find stuff you love.
  36. 36. https://plus.google.com/settings/endo rsements
  37. 37. Step 6: Don’t miss key updates
  38. 38. https://www.youtube.com/account_n otifications
  39. 39. Equipment 1. High-quality microphone – Recommendation: Audio-technica
  40. 40. YouTube tips 1. Keep video under 90 seconds MAX 2. Lighting and Audio quality are key 3. Create one YouTube channel for your entire brand
  41. 41. Quick Review… • • • • Set up your YouTube channel Record (using high-quality microphone) Upload to YouTube Update your account settings + privacy
  42. 42. Optimize your Video • Correct Tagging and titles – Associate your video with text to rank for specific keywords – YouTube values what they call “watch time” • The algorithm for suggesting videos includes prioritizing videos that lead to longer overall viewing session over those that receive more clicks
  43. 43. Use Google Trends
  44. 44. What you’re doing is bigger than just • • • • Possibility Opportunity (news jacking) Your creative outlet Creates a community and a sense of belonging
  45. 45. You’re creating meaningful change by: • Starting conversations • Speaking up • Having a voice
  46. 46. What are you waiting for? Don’t wait for someone to say “go!” The world is waiting…
  47. 47. Questions? Visit: www.jessicaannmedia.com Email: jessica {at} jessica ann media dot com (no spaces) Twitter: @itsjessicann Google+: Jessica Ann
  48. 48. Photos courtesy of:

×