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Blogging and Your Business

You can do less marketing and find more freedom for your business by starting up a blog, producing high-quality content, and connecting with your audience. Create meaningful change by starting conversations, having a voice, telling your story, and bringing in revenue for your business.

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How to Do Less Marketing
and Find Freedom
Blogging + Your Business
(what is it?)
Blog (short for web log):

•
•
•
•

A place to publish quality content
Attract new website visitors//customers
Keep your existing visitors engaged
Show thought leadership
Blogging and Your Business
Blogging and Your Business
Blog vs. website…
what’s the difference?

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Blogging and Your Business

  • 1. How to Do Less Marketing and Find Freedom Blogging + Your Business
  • 3. Blog (short for web log): • • • • A place to publish quality content Attract new website visitors//customers Keep your existing visitors engaged Show thought leadership
  • 7. A blog is a website (it’s just more dynamic) • Findability (automatically notifies search engines) • Flexibility • More interaction means more opportunity to build a bigger community
  • 8. A platform to tell your story
  • 11. Evokes emotions Not just any emotions…but the RIGHT emotions.
  • 12. Set up your blog: Choose your CMS (content management system): 1. Tumblr 2. Squarespace 3. WordPress
  • 14. WordPress.org Pros: • Complete control over the look and feel of your site • You can install any WordPress plug-in to extend the functionality of your site (very powerful and inexpensive way to add functionality)
  • 15. WordPress.org Cons: • More technical set-up (FTP access) • Need a hosting provider (Bluehost charges around $6.95/month) • Need to manage your own backups (but free plugins automate this easily)
  • 17. Must have plug ins: • • • • Akismet Google Author Link Livefyre (real time comments) W3 Total Cache (improves speed and user performance of your site) • Nice to have: Social Metrics
  • 18. Link your Google+ profile with the content you create
  • 19. What kind of blog do you want to create? Do a buyer persona – An example of a real person buys, or might buy, your products or services. – Informs messaging and content marketing decisions. Create editorial calendar to create consistency with your blogging efforts
  • 20. Jab, Jab, Jab, Right Hook @garyvee
  • 21. Blogging 101 • Add value to your customers. • Be original + unique (do NOT steal content). • Create meaningful content (not just content for SEO purposes) • Publish content consistently.
  • 22. Natural, human conversation is the true language of commerce. - The ClueTrain Manifesto
  • 23. Use Social.Media • Connect with other like-minded people • Share their content (don’t just share your content) • Build meaningful relationships
  • 24. Quick Review… • • • • • • • • Be yourself Write for your customers Be human Be accessible Don’t write purely for SEO Link your Google Authorship Connect with others Build your audience
  • 25. What if you’re not a writer? Many business owners are not bloggers. It takes tons of time to create high-quality content. Work with a copywriter or content strategist. Find the right people to help you.
  • 26. What you’re doing is bigger than just Blogging • Possibility • Opportunity (finding more time + freedom) • Creates a community and a sense of belonging
  • 27. You’re creating meaningful change by: • Starting conversations • Speaking up • Having a voice • Telling your story • Bringing in revenue for your business
  • 28. Questions? Visit: www.jessicaannmedia.com Email: jessica {at} jessica ann media dot com (no spaces) Twitter: @itsjessicann Google+: Jessica Ann