Marketing

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LiveNation Marketing Mix by Jessica Northey

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Marketing

  1. 1. Marketing Mix for Live Nation Ticketing Network by Jessica Corren Northey 1
  2. 2. Ticketing 2
  3. 3. Target Market 3
  4. 4. Demographics 4
  5. 5. Lifestyles of Fans 5
  6. 6. The Ticket Wars 6
  7. 7. Ticket Deals 7
  8. 8. Concert club member 8
  9. 9. Opera Box Packages 9
  10. 10. Personal Seat License 10
  11. 11. Additional Benefits 11
  12. 12. Prices 12
  13. 13. Indirect competition 13
  14. 14. Competition’s Prices 14
  15. 15. Target Market 15
  16. 16. Placement 16
  17. 17. Distribution Strategy 17
  18. 18. Pricing Tactics 18
  19. 19. Promotion 19
  20. 20. Alternative Promotion 20
  21. 21. Advertisement 21
  22. 22. Unique Selling Proposition 22
  23. 23. Media Mix 23
  24. 24. Media Mix 24
  25. 25. Competitive Advantage 25
  26. 26. References• www.livenationpremiumseats.com/programs• vipnation.com• www.livenationpremiumseats.com• www.kis-kiosk.com/pr-ticketmaster.html• www.ticketmaster.com/ticketdeals? ac_link=CMP_tdls_"&c=TMSM_US__ticketsunder25_multi__"_image_1 1162011• www.ticketnews.com/news/Money-woes-cause-ticket-futures-marketplace- yoonew-to-shut-down2104129 26

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