Independent Film Distribution Budget

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A budget for marketing and distribution for an independent film by Jessica Northey. ©2013 All Rights Reserved.

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Independent Film Distribution Budget

  1. 1. Budget Worksheet Tactic Specifics Frequency (e.g. Annual Cost References daily, monthly, quarterly) Professional Assistance Public Relations $41/yr = $20/hr Monthly $3,000 (“Public relations agent,” 2012) Sales Agent $30/yr = $15/hr Monthly $6,000 (“Sales agent advertising,” 2012) Interns for Monthly $3,000street team (part- time) Web Designer $64/yr = $32/hr Initial design + $5,000 (“Web updates designer,” 2012) Distribber Fees Indiegogo* Range is 4% to 9% 12% (Only if funds $6,000 (“Learn depending on if goal of $50,000 is raised) more,” ) is reached in time. Plus 3% for 3rd party account fees. Nimbit Monthly $119 (“Compare plans,” ) Hard drives $100 each $500 (“Wd my book,” ) Billboards $500 Monthly $6,000 (“Affordable billboards – advertising,”) Manufacturing Combo Pack Packaging 1,000 units/$.47+.69 As required $1,160 (“Usdm dvd case,” 2012), (“Digital printed blank,” 2012) Duplication 1,200 units/$2.19 Projected Sales $2,628 (“Usdm pro optical,” 2012) UPC Code Included with Nimbit $0 (“Compare plans,” )
  2. 2. Gifts/Prizes/ Ad Movie tickets radio Cost for 2 tickets $20 Specialties station contest in Feb.Media Advertising Print: $350 each Quarterly $1,050 newspapers, magazines, etc. Radio :60 spot $171 Quarterly $513 (“How much does,” 2012) Online DIY $0 Viral Video + DIY $4,000 Trailer Website/Interne $1,000 t Promotions Events/ $500 Parties Website Development/Pr 3 pages with e- $750 (Mastercopy, ogramming commerce 2012) Maintenance/Ho GoDaddy website $80 (“Domain sting hosting. $6.64/month names,” 2012) Film Festivals Fees and Setup Registration $440 x4 Quarterly $1,760 Travel/ Flight Quarterly $3,900 Shipping $1,500x1+800x3 Exhibits/ Booth $629x4 Quarterly $2,516 Signs Press Kits 1GB Thumb drive Monthly $43 (Mastercopy, $3.59 2012) Networking/ Café meetings Weekly $480 EntertainmentDistribution Costs Checking FL Min wage Per film viewing $38.35 (“U.s. Attendance $7.67/ Hr department of,” 2012) Collections Residuals & Break even in first $0 Royalties year Credit Card 140 Internet combo Monthly $29.99 + $71 + (“MerchantPayment Gateway pack orders plus $28 = $128.99 accounts,” authorization fees 2012) (1.69% + $0.20)Return Reserves 10 free combo packs $159.99 at $15.99 wholesale
  3. 3. Renting theaters 5 platform releases Total estimated cost $5,000 (“Enzian (includes catering) theater,” 2012) CRM system Act! By Sage Total cost $175 vendor TOTAL $49,521.33*Not included in the total

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