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Carly Jo Jackson | State of the Industry                                       Artist Management                      Jess...
Carly Jo Jackson | State of the Industry                                          Section 41. General evaluation of the ge...
Carly Jo has potential to be a new raising Pop/Rock star. Once established as an artist, there willdefinitely be more entr...
viral videos they see on Youtube, experiences they have had at events or just experiences duringthe day, week or weekend. ...
2. Capitol Records (EMD)1750 N. Vine St. 10th FlHollywood, CA 90028Phone: 323-462-6252Web: www.hollywoodandvine.com3. Colu...
julie.greenwald@atlanticrecords.comWeb: http://atlanticrecords.com/careers8. Crank! Record Company1223 Wilshire Blvd. Suit...
web sites, TV shows, or radio shows in which you would like to have a feature story or albumreview or interview for your a...
20 N. Orange Ave.Orlando, FL 32801407-513-1300 (“Contact news 13,” 2012)communitycalendar@cfnews13.comWeb: www.cfnews13.co...
This section will require research on similar artists that will share a target market with yourartist.Please identify at l...
Scooter BraunWorldwide Plaza 825 8th Ave., 28th FloorNew York, NY 100197. The WantedSB ManagementScooter BraunWorldwide Pl...
References:(2010). Vmusicbook. (pp. 233-244). Dear Pear Publishing.About. (n.d.). Retrieved from http://orlandoweekly.com/...
Orlando music radio | xl1067. (2012). Retrieved fromhttp://iheart.xl1067.com/event_portal/view/calendar/calendar.html?even...
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Carly Jo Jackson Career Plan Parts 4-5

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Group project for Carly Jo Jackson Career Plan Parts 4-5 assignment at Full Sail University

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Carly Jo Jackson Career Plan Parts 4-5

  1. 1. Carly Jo Jackson | State of the Industry Artist Management Jessica Northey, Yannick Powell, and Chris McLeanMerchandiser and Booking Manager: Jessica NortheyEmail: missjessicanorthey@gmail.comCell: (407) 928.0225Artist Manager: Yannick PowellEmail: vazco.muzik@gmail.comCell:(407) 574-0324Social Media and Publicist: Chris McLeanEmail: Chrism1223@fullsail.eduCell: (407) 679-0100
  2. 2. Carly Jo Jackson | State of the Industry Section 41. General evaluation of the genre. Carly Jo is a Pop / Rock artist. This genre of music is booming and is currently the mostpopular style of music for youth culture. The best thing about this genre is that Pop music isuniversal. The Pop genre has opened door for several artists that speak English as a secondlanguage. Latin Pop &K-Pop are different styles of Pop music geared towards the Latin marketand Korean market. Overall, Pop music is one of the top genres of music.2. Sales of recordings in the genre. As of 2012, 23% of tracks sold were from the Pop genre, according to (Caulfield, 2012).12 of the top 20 digital songs of this year were from the Pop genre. Last year, 14 of the top 20were from the Pop genre, And this year, the Pop genre is outweighed by Rock music. The Rockgenre represents 24% of songs for this year in 2012 (Caulfield, 2012) but for Carly Jo, her genreand style of music is a mixture of both Pop & Rock music.3. Sales of tickets within the genre In this industry for this genre, ticket sales are hard to come by when you are an artist thatfans like. For example, Justin Bieber sold all of his concerts in both the U.S. and Canada withinone hour. The Pop genre is a classic genre that has supportive fan base. For the most part everypop artist relevant is doing well today.4. Opportunities for new artists within the genre Carly Jo is young and has time to establish but is also ready. This Pop genre is gearedtowards young teens. This audience of Pop genre teens have the power of money, which they getfrom their parents; parents will be their kids anything if they complain about it enough. Overall,
  3. 3. Carly Jo has potential to be a new raising Pop/Rock star. Once established as an artist, there willdefinitely be more entrepreneurial routes for Carly Jo.5. Audience ratings for radio. Her genre acoustic, pop, rock and indie ● WXPN ● KEXP ● WFUV (“Rock: npr,” 2012) ● Rollins College Radio Station WPRK 91.5 ● Orlando Music Radio | XL1067 (“Orlando music radio,” 2012)6. Research a country and describe why you’d start an International tour there for your Artist. Canada would be a very great start for an international tour because Canada has a largepopulation for Carly’s Jo’s target audience. Canada is also known for having numerous amountsof festivals. According to 2camels.com there are atleast 91 festivals every year. This figureshows that the entertainment in Canada is very important. Therefore Carly Jo would have a lot ofopportunities to be apart of the different festivals that happen over the course of time.7. Competition with other forms of entertainment. ● Sports events ● Theme parks ● Blockbuster movie releases ● Art Festival8. Values of the target market. Carly Jo’s target audiences are the individuals that are very technologically advancedwhen it comes to the Internet, blogging, viral videos and social media presence. This group ofindividuals can also be known as the generation Y. The generation Y audience is the audienceare mainly teenage girls that spend most of their time after school blogging about hot topics and
  4. 4. viral videos they see on Youtube, experiences they have had at events or just experiences duringthe day, week or weekend. They also spend their time updating their Facebook page every 30minutes to 3 hrs. This group of individuals views the Internet as a necessity. Therefore we alsoview the Internet as a necessity.9. Plans to reach target market. Because of the rapid development of Internet and mobile technology, social mediamarketing is our main focus for reaching Carly Jo’s target audience. Therefore our plan is to gether info such as: bios, videos, songs, tour dates and social media sites on some of the mostvisited social media and internet hot spots. We will be using mediums and sites such as Youtube,Twitter, Facebook, Myspace, Carly Jo Jackson website, Spotify internet radio, Pandora internetradio, iTunes, Google Play and Google Plus. We will also be using banner ads that will go oncertain music and entertainment sites. Section 5A. Record Labels This section will require some research on record labels that have a strong presence inyour artist’s genre of music. Please identify at least ten record labels (independent or major) thatyou feel have the strength and ability to effectively release and market your artist’s recordings.Please include the name, address and the name of an A&R representative or other contact fromthat label.1. Arthouse Entertainment2324 El Contento Dr.Los Angeles, CA 90068Phone: 323-461-3400Web: www.arthouseent.comStephen@arthouseent.comContact: Stephen J. Finfer - info@arthouseent.com
  5. 5. 2. Capitol Records (EMD)1750 N. Vine St. 10th FlHollywood, CA 90028Phone: 323-462-6252Web: www.hollywoodandvine.com3. Columbia (Sony)2100 Colorado Ave.Santa Monica, CA 90404Phone: 310-449-2071Web: www.columbiarecords.comA&R: John Doelp. Tel: 212-833-4623Simon Collins. Tel: 646-436-8744Don Devito - Don.devito@sonymusic.com4. Interscope Records/ Geffen2220 Colorado Ave. 5th Fl.Santa Monica, CA 90404Phone: 310-865-1000Web: www.interscope.com and www.tunecore.comA&R: Jenn Littleton, Tony Ferguson, Luke Wood. Tel: 310-865-77135. Decca RecordsNew York, NYWeb: www.deccarecords-us.comContact: Tom Lewis - support@decca.com6. A&M Octone Records113 University PlaceNew York, NY 10003Contact: James Diener, CEO/President - demosubmission1@gmail.com646-845-1700Web: www.amoctone.com and http://site.amoctone.com/about7. Atlantic Records1290 Avenue of the AmericasNew York, NY 10104Contact: Andrew Karp212-405-5477
  6. 6. julie.greenwald@atlanticrecords.comWeb: http://atlanticrecords.com/careers8. Crank! Record Company1223 Wilshire Blvd. Suite 823Santa Monica, CA 90403Contact: Jeff Matlow - fan@crankthis.comWeb: www.crankthis.com9. Epic Records550 Madison Ave., 22nd Fl.New York, NY 10022Contacts: Pete Giberga and Scott Graves212-833-8000farra.mathews@sonybmg.comWeb: www.epicrecords.com10. Hollywood Records500 South Buena Vista St.Old Team BuildingBurbank, CA 91521Contacts: Geoffrey Weiss - geoffrey.weiss@disney.com818-841-5140Web: www.hollywoodrecords.com11. Warner Bros.3300 Warner Blvd. 3rd Floor.Burbank, CA 91505818-846-9090Contact: Eric Lobato - eric.lobato@atlspecialops.comDavid Foster. Tel: 818-953-3377 - david.foster@wbr.comCraig Aaronson - craig.aaronson@wbr.com*(Vmusicbook, 2010) and (“Major record labels,” 2011)B. Press and Publicity This section will require some research on publications, web-sites, Television and radioshows that will be viewed or heard by your target market. Please choose at least ten publications,
  7. 7. web sites, TV shows, or radio shows in which you would like to have a feature story or albumreview or interview for your artist. Please include the name of the company, address and thename of an entertainment editor or other contact at each media company and list 10 presspossibilities. You may want to use the local press from your prospective tour schedule inAssignment #1.Tour cities in Florida: Sanford, Orlando, Winter Park, Maitland, DeLand, and Seaside1. Rollins College Radio Station WPRK 91.51000 Holt Ave. #2745Winter Park, FL 32789407-646-2241Contact: Music submissions: Roxanne Bates - rbates@rollins.edu; Promotions, PR, and Events:Saabira Mohamed - smohamed@rollins.edu; Programming and On Air content: Kenne Goldman- kgoldman@rollins.edu; Production and Live Music Performances On Air: Robert Soviero -rsoviero@rollins.eduhttp://wprk915.wordpress.comWPRKFM@rollins.edu (“Wprk 91.5,” )2. Orlando Weekly1505 E. Colonial Dr., Suite 200Orlando, FL 32803Phone: (407) 377-0400Contact: Justin Strout, Music & Film Editor - jstrout@orlandoweekly.comWeb: www.orlandoweekly.com (“About,” )3. WPM Observer (Winter Park/Maitland)1500 Park Center DriveOrlando, FL 32835407-563-7000Contact: Tracy Craft - tcraft@turnstilemediagroup.com (“About us,” 2009)4. VisitFlorida.com1-800-683-0010advertising@milesmedia.comWeb: www.visitflorida.com/Seaside/music (“Advertising on visitflorida.com,” )5. Central Florida News 13
  8. 8. 20 N. Orange Ave.Orlando, FL 32801407-513-1300 (“Contact news 13,” 2012)communitycalendar@cfnews13.comWeb: www.cfnews13.com (“Community calendar,” 2012)6. Orlando Music Radio | XL1067Web: iheart.xl1067.com (“Orlando music radio,” 2012)7. Cox Media Group - OrlandoWMMO-FM 98.9Headquarters: 6205 Peachtree Dunwoody Rd.Atlanta, GA 30328678-645-5002Web: www.coxmediagroup.com/orlando8. Orlando SentinelErika Cooper, Director of Digital Sales (“Meet our advertising,” 2012)633 N. Orange AvenueOrlando, FL 32801 (“Orlando music,” 2012)ecom@tribune.com1-800-974-7488 (“Contact us,” )9. ConcertBoom.comMichael Solari, Director of Marketing & Artist RelationsWeb: www.concertboom.com/orlando/popAdvertising: advertising@concertboom.comArtist Relation: artists@concertboom.comContact us: info@concertboom.com (“Contact us,” 2011)10. Goby Technologies201 South St., Suite 614Boston, MA 02111Web: http://www.goby.com/pop-music--near--orlando-flpress@goby.com617.423.0322 (“Contact us,” 2012)C. Live performance opportunities
  9. 9. This section will require research on similar artists that will share a target market with yourartist.Please identify at least ten established artists in your genre that you would like to putyour artiston the road with as an opening act. Please include the name of the artist and contactinformationfor their booking agent. List at least 10 bands.1. Corb LundThird Coast Artists AgencySteve Hoiberg2021 21st Avenue South, Suite 220Nashville, TN 372122. Cold Play3D ManagementDavid Holmes1901 Main St # 3000Santa Monica, CA 90405310-314-13903. Green DayPat Magnarella ManagementPat Magnarella(760) 479-0103511 Encinitas Blvd, Encinitas, CA4.Carly Rae JepsonSB ManagementScooter BraunWorldwide Plaza 825 8th Ave., 28th FloorNew York, NY 100195. Cody SimpsonSB ManagementScooter BraunWorldwide Plaza 825 8th Ave., 28th FloorNew York, NY 100196. Asher RothSB Management
  10. 10. Scooter BraunWorldwide Plaza 825 8th Ave., 28th FloorNew York, NY 100197. The WantedSB ManagementScooter BraunWorldwide Plaza 825 8th Ave., 28th FloorNew York, NY 100198. Justin BieberSB ManagementScooter BraunWorldwide Plaza 825 8th Ave., 28th FloorNew York, NY 100199. Cher LloydLogan Media EntertainmentCraig Logan8439 SunsetBoulevard(323) 654-660710. Phillip Phillips19 Entertainment8560 West Sunset Blvd, 9th FloorWest Hollywood, CA 90069310.777.1940Scooter Braun
  11. 11. References:(2010). Vmusicbook. (pp. 233-244). Dear Pear Publishing.About. (n.d.). Retrieved from http://orlandoweekly.com/aboutAbout us. (2009, July 29). Retrieved fromhttp://www.wpmobserver.com/news/2009/jul/29/about-usAdvertising on visitflorida.com, florida’s official travel planning website . (n.d.). Retrieved fromhttp://www.visitflorida.com/advertisingCaulfield, K. (2012, July 12). Pop & rock rule mid-year music sales charts. Retrieved fromhttp://www.billboard.com/news/pop-rock-rule-mid-year-music-sales-charts-1007495552.storyCommunity calendar. (2012). Retrieved fromhttp://www.cfnews13.com/content/news/cfnews13/community/community-calendar.htmlContact news 13. (2012, March 16). Retrieved fromhttp://www.cfnews13.com/content/news/cfnews13/news/about/contact.htmlContact us. (2011). Retrieved from http://www.concertboom.com/contactContact us. (n.d.). Retrieved from http://www.orlandosentinel.com/advertiser/contact-usContact us – goby.com. (2012). Retrieved from http://www.goby.com/page/contactMajor record labels & top indie labels. (2011, May). Retrieved fromhttp://www.musiccleveland.com/major-record-labels.htmlMeet our advertising managers. (2012). Retrieved fromhttp://www.orlandosentinelmediagroup.com/Contactbar/AdvManagers.aspxOrlando music. (2012). Retrieved from http://www.orlandosentinel.com/entertainment/music
  12. 12. Orlando music radio | xl1067. (2012). Retrieved fromhttp://iheart.xl1067.com/event_portal/view/calendar/calendar.html?event_id=249976&year=2012&month=9&mday=17&type=9Rock: npr. (2012). Retrieved from http://www.npr.org/music/genres/rockWprk 91.5 fm contact us. (n.d.). Retrieved from http://wprk915.wordpress.com/contact

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