December 28

POP Planogram - BR EXPRESS STORES

59¢ Soft Serve Cone/Valentine’s Day
Cakes begins! Remove all previous POP
...
59¢ Soft
Serve Cone/
Valentine’s Day
Cakes

m enu boards and wall posters

59¢ Soft Serve Cone/Valentine’s Day Cakes | DEC...
Upr ig h t f re e ze r

59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010

Upright Freezer Decal | s...
59¢ Soft
Serve Cone/
Valentine’s Day
Cakes

dri ve-Thru menu board

59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 2...
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Baskin-Robbins Planogram

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Presentation design for Baskin-Robbins stores nationwide to see how the franchise owner should use the POP materials for their stores during each quarterly campaign.

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Baskin-Robbins Planogram

  1. 1. December 28 POP Planogram - BR EXPRESS STORES 59¢ Soft Serve Cone/Valentine’s Day Cakes begins! Remove all previous POP elements and replace with 59¢ Soft Serve Cone/Valentine’s Day Cakes POP. 59¢ Soft Serve Cone/Valentine’s Day Cakes December 28 – April 4, 2010 PERMANENT ELEMENTS wh at ’ s in your ki t (PO P element s will va ry by st ore ) In t e r i or E LE M ENTS Floor Stand Menu End Panel Wall Posters Upright Freezer Decal Lug-on Upright Freezer Decals The following element will remain on display during this promotion. Register Topper (For placement on BR_1209_UD004) Birthday Club Display Ganache Cakes Upright Freezer Shelf Labels Display 1/25-2/14 wh at ’ s in your ki t E XTERIOR E LE M ENTS Display 12/28-1/24, 2/15-4/4 (PO P element s will va ry by st ore ) Window Poster Window Cling Counter Menu Board Drive-Thru Extender Panel Display 1/25-2/14 Received incorrect or missing POP? Step 1: Review and update your Shop Profile by logging on to Franchisee Central and clicking on the path: Baskin-Robbins>In-Store Marketing>Survey Link. Step 2: Call Baskin-Robbins® Fulfillment Center at 1.800.321.4431 to order correct POP components. BSK31970_1209_PL004.indd 1 BR_1209_PL004 11/24/09 1:49:18 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 1 of 4
  2. 2. 59¢ Soft Serve Cone/ Valentine’s Day Cakes m enu boards and wall posters 59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010 POP Planogram December 28 59¢ Soft Serve Cone/ Valentine’s Day Cakes begins! Remove all previous POP elements. Wall Poster | sku#: BR_2009_WS001 NOTE: Wall Poster Display Dates Generic Cakes: 12/28-1/24, 2/15-4/4 Valentine’s Day Cakes: 1/25-2/14 Keep 59¢ Soft Serve Cone/Valentine’s Day Cakes POP up thru April 4, 2010 BSK31970_1209_PL004.indd 2 11/24/09 1:49:23 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 2 of 4
  3. 3. Upr ig h t f re e ze r 59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010 Upright Freezer Decal | sku#: BR_1209_UD003 59¢ Soft Serve Cone/ Valentine’s Day Cakes POP Planogram December 28 59¢ Soft Serve Cone/ Valentine’s Day Cakes begins! Remove all previous POP elements. NOTE: If your store has a 2-door upright freezer, display the Quarts upright freezer decal as well. C OUNTER Keep 59¢ Soft Serve Cone/Valentine’s Day Cakes POP up thru April 4, 2010 BSK31970_1209_PL004.indd 3 11/24/09 1:49:26 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 3 of 4
  4. 4. 59¢ Soft Serve Cone/ Valentine’s Day Cakes dri ve-Thru menu board 59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010 POP Planogram December 28 59¢ Soft Serve Cone/ Valentine’s Day Cakes begins! Remove all previous POP elements. Dunkin’ Donuts Translites Door and Wi ndow posters READY, SET, GO! 6-7 days before promotion – Review POP materials and post meeting notice by time clock. Call fulfillment center and /or DCP if you need anything. 4 -5 days before promotion – Develop team meeting agenda and manager’s script. Program POS. 3-4 days before promotion – Conduct team meeting, complete product preparation training and POS practice. Keep 59¢ Soft Serve Cone/Valentine’s Day Cakes POP up thru April 4, 2010 1-2 days before promotion – Focus training on suggestive selling techniques and product sampling. Take down old POP and put up new POP at end of day. NOTE: Display the Valentine’s Day Cakes window poster 1/25 - 2/14. BSK31970_1209_PL004.indd 4 Day promotion starts – Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling! 11/24/09 1:49:30 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 4 of 4

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