Baskin-Robbins Planogram

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New concept combo store layout for stores.

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Baskin-Robbins Planogram

  1. 1. September 12 POP Planogram - new concept combo STORES BOGO ½ Off & Holiday Cakes begins! BOGO ½ Off & Holiday Cakes Remove all previous POP elements and replace with september 12 - december 28, 2008 BOGO ½ Off & Holiday Cakes POP. PERMANENT ELEMENTS wh at ’ s in your ki t (PO P element s will va ry by st or e ) In t e r i or E LE M ENTS Cake Cards Wall Posters Display 10/1-10/31 Display 10/1-10/31 Display 11/1-11/27 Display 11/28-12/28 Dipping Cabinet Topper Beverage Merchandiser Card Menu Board Promo Poster Display 11/1-11/27 Display 11/28-12/28 Dipping Cabinet Decal The following elements will remain on display during this promotion. Dipping Cabinet Decal Cake Recipe & Photoflip Cards Upright Freezer Decals wh at ’ s in your ki t (PO P element s will va ry by st or e ) Drive-Thru Mini Extender Panel E XTERIOR E LE M ENTS Drive-Thru Extender Panel Window Posters Display 10/1-10/31 Display 11/1-11/27 Door/Window Decals Birthday Club Display Display 11/28-12/28 For missing POP elements, call Baskin-Robbins® Fulfillment Center at 1.800.321.4431. The contents of this POP kit were packaged based on telemarketing information for your store. To update this information, please call NMA Marketing at 1.800.933.0644. BR-1008.90 24268BSK_90_Planogram_NewConceptComboSS.indd 1 7/11/08 1:28:12 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 1 of 4 16.75" x 10.75" 17” x 11” 17.25” x 11.25” 4/4 100
  2. 2. bogo ½ Off & Holiday Cakes m enu boards and wall posters Bogo ½ Off & Holiday Cakes |September 12 – DECEMBER 28, 2008 POP Planogram September 12 BOGO ½ Off & Holiday Cakes begins! Remove all previous POP elements. Menu Board Promo Poster | sku#: BR-1008.10 Small Poster | sku#: BR-1008.06 See Notes Section Keep BOGO ½ Off & Holiday Cakes POP up thru December 28, 2008 Small Poster | sku#: BR-1008.07 See Notes Section NOTES: WALL POSTERS Sept. 12-30 Display the BOGO ½ Off Shakes & Blasts wall poster in all stores. If space permits, also display the 31° Below™ and Quarts wall posters in that order of priority. Oct. 1- Dec. 28 Display the BOGO ½ Off Shakes & Blasts wall poster in all stores. If space permits, also display the appropriate Cakes and 31° Below™ wall posters in that order of priority. 24268BSK_90_Planogram_NewConceptComboSS.indd 2 7/11/08 1:28:18 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 2 of 4 16.75" x 10.75" 17” x 11” 17.25” x 11.25” 4/4 100
  3. 3. Upr ig h t f r e e ze r Bogo ½ Off & Holiday Cakes |September 12 – DECEMBER 28, 2008 Upright Freezer Decal | sku#: BR-1008.25 See Notes Section Upright Freezer Decal | sku#: BR-1008.26 See Notes Section Upright Freezer Decal | sku#: BR-1008.24 See Notes Section bogo ½ Off & Holiday Cakes POP Planogram September 12 BOGO ½ Off & Holiday Cakes begins! Remove all previous POP elements. NOTES: UPRIGHT FREEZER DECALS 2-Door Upright Freezers Display the Quarts and Fudge Crunch Cake upright freezer decals. 1-Door Upright Freezers Display the Quarts upright freezer decal. d ipping c ab ine t Beverage Merchandiser Card | sku#: BR-1008.20 Dipping Cabinet Topper | sku#: BR-1008.19 Keep BOGO ½ Off & Holiday Cakes POP up thru December 28, 2008 NOTE: Display the Halloween, Thanksgiving and Holiday Cakes cake cards on the designated dates. Dipping Cabinet Decal | sku#: BR-1008.45 24268BSK_90_Planogram_NewConceptComboSS.indd 3 7/11/08 1:28:25 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 3 of 4 16.75" x 10.75" 17” x 11” 17.25” x 11.25” 4/4 100
  4. 4. bogo ½ Off & Holiday Cakes dri ve-Thru menu boardS Bogo ½ Off & Holiday Cakes |September 12 – DECEMBER 28, 2008 Standard Combo Drive-Thru Menu Board POP Planogram NGSS Combo Drive-Thru Menu Board Drive-Thru Extender Panel | sku#: BR-1008.29 READY, SET, GO! 6-7 days before promotion – Review POP materials and post meeting notice by time clock. Call fulfillment center and /or DCP if you need anything. September 12 BOGO ½ Off & Holiday Cakes begins! Remove all previous POP elements. Dunkin’ Donuts Translites 4 -5 days before promotion – Develop team meeting agenda and manager’s script. Program POS. 3-4 days before promotion – Conduct team meeting, complete product preparation training and POS practice. 1-2 days before promotion – Focus training on suggestive selling techniques and product sampling. Take down old POP and put up new POP at end of day. Day promotion starts – Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling! Door and Wi ndow posters Large Poster | sku#: BR-1008.01 Small Poster | sku#: BR-1008.06 See Notes Section Keep BOGO ½ Off & Holiday Cakes POP up thru December 28, 2008 NOTES: WINDOW POSTERS Sept. 12-30 Large Poster | sku#: BR-1008.02 Small Poster | sku#: BR-1008.07 See Notes Section Door/Window Decals sku#: Varies by Market/Store Display the BOGO ½ Off Shakes & Blasts window poster in all stores. If space permits, also display the 31° Below™ and Quarts window posters in that order of priority. Oct. 1- Dec. 28 Large Poster | sku#: BR-1008.46 Small Poster | sku#: BR-1008.08 See Notes Section Display the BOGO ½ Off Shakes & Blasts window poster in all stores. If space permits, also display the appropriate Cakes and 31° Below™ window posters in that order of priority. 24268BSK_90_Planogram_NewConceptComboSS.indd 4 7/11/08 1:28:32 PM 24268BSK Planogram-New Concept Combo-Soft Serve BR-1008.90 Page 4 of 4 16.75" x 10.75" 17” x 11” 17.25” x 11.25” 4/4 100

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