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MARKETING STRATEGY DIGITAL DIRECT MARKETING
R A Z O R T R A N S A C T I O N B U I L D I N G E X P E R T S
THE CHEESECAKE...
M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X...
M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X...
M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X...
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National Cheesecake Day Collateral Deck

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National Cheesecake Day Collateral Deck

  1. 1. 1 MARKETING STRATEGY DIGITAL DIRECT MARKETING R A Z O R T R A N S A C T I O N B U I L D I N G E X P E R T S THE CHEESECAKE FACTORY NCD Q3 – COLLATERAL 6.26.09
  2. 2. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 2 > POSTER Dine-in and enjoy any of our 30 delicious flavors for half price. One slice of cheesecake per guest. Must be present. Offer valid July 30, 2009 for dine-in only. Introducing our newest flavor - Stefanie’s Ultimate Red Velvet Cake Cheesecake. Share a slice for the first time on July 30, 2009. ™
  3. 3. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 3 > CHECK PRESENTER FRONT BACK Dine-in and enjoy any of our 30 delicious flavors for half price. One slice of cheesecake per guest. Must be present. Offer valid July 30, 2009 for dine-in only. Introducing our newest flavor - Stefanie’s Ultimate Red Velvet Cake Cheesecake. Share a slice for the first time on July 30, 2009. ™ Caesars Palace is a registered trademark of Harrah’s License Company, LLC. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C. (EXCL. NEW MEXICO) 18 YEARS AND OLDER. VOID IN NEW MEXICO AND WHERE PROHIBITED. Promotion ends 8/30/09. For Official Rules and prize descriptions, visit: http://www.facebook.com/TheCheesecakeFactory. Sponsor: The Cheesecake Factory Incorporated, 26901 Malibu Hills Road, Calabasas Hills, CA 91301. Facebook is a registered trademark of Facebook, Inc. For a chance to win, follow these easy steps: Prize package includes: Roundtrip airfare for everyone, two nights at Caesars Palace, $1,000 spending money and dinner at The Cheesecake Factory® . Win a trip to Las Vegas for you and 9 friends. ® 1. Find us on at facebook.com/TheCheesecakeFactory 2. Become a Fan of The Cheesecake Factory 3. Register for our “Reunion of a Lifetime” sweepstakes
  4. 4. M A R K E T I N G S T R A T E G Y / D I G I T A L / D I R E C T M A R K E T I N GT R A N S A C T I O N B U I L D I N G E X P E R T S 4 > BANNERS C D C P B L E E D . 2 5 N O T E S A C D P P T R I M 4 5 x 4 . 5 A D / C W P A L I V E 4 4 x 3 . 5 P R P R S P O T S Creative Studio J O B # 3 0 8 5 9 T C F _ N C D _ B a n n e r 1 R OUND # 1 5 8 5 1 D a l l a s P k w y . : : S u i t e 7 2 5 A d d i s o n , T X 7 5 0 0 1 p : 9 7 2 . 6 6 3 . 1 1 0 0 f : 9 7 2 . 6 6 3 . 1 3 0 0 w : r a z o r d r i v e n . c o m One slice of cheesecake per guest. Must be present. Offer valid July 30, 2009 for dine-in only.Come celebrate with us! Come celebrate with us! NATIONAL CHEESECAKE DAY NATIONAL CHEESECAKE DAY July 30th | Any Slice, Half Price July 30th | Any Slice, Half Price 30859TCF_NCD_Banner1.indd 1 6/26/09 11:27:12 AM C D C P B L E E D . 2 5 N O T E S A C D P P T R I M 5 5 x 4 . 5 A D / C W P A L I V E 5 4 x 3 . 5 P R P R S P O T S Creative Studio J O B # 3 0 8 5 9 C C F _ N C D _ B a n n e r 2 ROU ND# 1 5 8 5 1 D a l l a s P k w y . : : S u i t e 7 2 5 A d d i s o n , T X 7 5 0 0 1 p : 9 7 2 . 6 6 3 . 1 1 0 0 f : 9 7 2 . 6 6 3 . 1 3 0 0 w : r a z o r d r i v e n . c o m One slice of cheesecake per guest. Must be present. Offer valid July 30, 2009 for dine-in only.Come celebrate with us! Come celebrate with us! NATIONAL CHEESECAKE DAY NATIONAL CHEESECAKE DAY July 30th | Any Slice, Half Price July 30th | Any Slice, Half Price 30859TCF_NCD_Banner2.indd 1 6/26/09 11:22:05 AM C D C P B L E E D . 2 5 N O T E S A C D P P T R I M 7 4 x 4 . 5 A D / C W P A L I V E 7 3 x 3 . 5 P R P R S P O T S Creative Studio J O B # 3 0 8 5 9 C C F _ N C D _ B a n n e r 3 R O U N D # 1 5 8 5 1 D a l l a s P k w y . : : S u i t e 7 2 5 A d d i s o n , T X 7 5 0 0 1 p : 9 7 2 . 6 6 3 . 1 1 0 0 f : 9 7 2 . 6 6 3 . 1 3 0 0 w : r a z o r d r i v e n . c o m One slice of cheesecake per guest. Must be present. Offer valid July 30, 2009 for dine-in only. Come celebrate with us! NATIONAL CHEESECAKE DAY NATIONAL CHEESECAKE DAY July 30th | Any Slice, Half Price July 30th | Any Slice, Half Price 30859TCF_NCD_Banner3.indd 1 6/26/09 11:24:11 AM BANNER 1 BANNER 3 BANNER 2

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