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WEB 2.0 AND THE ENTERPRISE
    DATE                          AUTHOR
                  MARCH 9, 2010            SUSAN SCRUP...
Who Am I?

                           • Blogger
                           • Researcher
                           • Consu...
A show of hands...
                                    Hashtag: #ATCe20

Thursday, March 11, 2010
When did e20 begin?



Thursday, March 11, 2010
McAfee
             Case Study
             DrKW: Investment Bank, 2005
             • blogs, wikis, messaging
           ...
What is an e20 State of Mind?



Thursday, March 11, 2010
TRANSPARENCY

                                             COLLABORATION/SHARING




                                     ...
Are e20 & “Social Media”
                            Synonymous?



Thursday, March 11, 2010
No.

             E2.0 happens behind the
             firewall (and for good reason).


Thursday, March 11, 2010
News Flash: Enterprises Have Secrets!
                                  CUSTOMER DATA

                              PATEN...
But... Employees Should Not.




Thursday, March 11, 2010
So, how does it all fit together?




Thursday, March 11, 2010
Thursday, March 11, 2010
The Enterprise is Social
      Beyond the Firewall

      • Inside the firewall: Collaboration
      • 2-way conversation a...
The 2.0 Adoption Council
                   • A collection of Market Leading early Adopters
                   • Currently...
Thursday, March 11, 2010
Obstacles for Early Adopters
                    • Awareness and/or Confusion
                    • Culture, Culture, Cult...
Who’s Driving Enterprise 2.0?
                                                  HR
                                       ...
Early Case Studies
                    • Investment Bank:
                      ‣ Flattened organization, created visibili...
Where to find more info...
                   • Andrew McAfee’s original MIT Sloan article.
                           ‣ ht...
Thursday, March 11, 2010
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No. E2.0 happens behind the Web 2.0 and The Enterprise

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No.

E2.0 happens behind the
firewall (and for good reason).


Thursday, March 11, 2010

Published in: Business, Technology

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