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DEMYSTIFYING ENTERPRISE 2.0
DATE                        AUTHOR
       SEPTEMBER 23, 2009            SOCO PARTNERS/SUSAN SC...
Who Am I?

• Blogger
• Researcher
• Consultant
• 2.0 Evangelist
• Conference Organizer
• Founder, The 2.0 Adoption Council...
1ST E20 CONFERENCE

       ANDREW MCAFEE




                                     DION HINCHCLIFFE




  WEB 2.0      APRI...
McAfee
Case Study
DrKW: Investment Bank, 2005
• blogs, wikis, messaging
• e20 technologies: blank SLATES*
• let knowledge ...
Hinchcliffe’s                  “FLATNESSES”

SLATES+
•SOCIAL, emergent, freeform,
and network-oriented
•E20 is “a state of...
What is an e20 State of Mind?
TRANSPARENCY

                  COLLABORATION/SHARING




                  TRUST




                  AUTHENTICITY


The...
Are e20 & “Social Media”
     Synonymous?
No.

E2.0 happens behind the
firewall (and for good reason).
News Flash: Enterprises Have Secrets!
                 CUSTOMER DATA

             PATENTS
                          STRAT...
But... Employees Should Not.
So, how does it all fit together?
The Enterprise is Social
Beyond the Firewall

•   Inside the firewall: Collaboration
•   2-way conversation at the edge
   ...
The 2.0 Adoption Council
•   A collection of Market Leading early Adopters
•   Approximately 80 members to date
    ‣ Larg...
Current Members
‣Alcatel-Lucent              ‣GDF Suez                     ‣NASA/SAIC
‣Alcoa                       ‣Genera...
Drivers for Early Adopters
            Increase Productivity
                    Expert Location
Retain Institutional Know...
Obstacles for Early Adopters
 •   Awareness and/or Confusion
 •   Culture, Culture, Culture
     ‣   Moving from silos to ...
Who’s Driving Enterprise 2.0?
                                                         HR
                                ...
Early Case Studies
 •   Investment Bank:
     ‣ Flattened organization, created visibility for
        Audit and Complianc...
Where to find more info...
  •   Andrew McAfee’s original MIT Sloan article.
      ‣   http://andrewmcafee.org/2007/09/ente...
The Enterprise is Social Beyond
The Enterprise is Social Beyond
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The Enterprise is Social Beyond Enterprise 2.0 Demystified

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The Enterprise is Social
Beyond the Firewall

• Inside the firewall: Collaboration
• 2-way conversation at the edge
‣ Porous boundary to market
‣ Focuses roles/concentration
• All market/biz data returns to Enterprise for processing/action
• Increases competitiveness with timely decision-making

Published in: Technology, Business

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