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Womens Bar

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An introduction to social media, PR and marketing for lawyers who are solo practitioners

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Womens Bar

  1. 1. <ul><li>Social Media for Lawyers 101 </li></ul><ul><li>Why do you need it? </li></ul><ul><li>October 30, 2009 </li></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address]
  2. 2. Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] “ I don’t have time to do marketing” If you have time it’s already too late.
  3. 3. <ul><li>Maintain </li></ul><ul><li>Grow </li></ul><ul><li>Become a source for referrals </li></ul><ul><li>Impress mom </li></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Why Market?
  4. 4. <ul><li>Income Mix </li></ul><ul><ul><ul><li>New Client </li></ul></ul></ul><ul><ul><ul><li>Returning client </li></ul></ul></ul><ul><ul><ul><li>Client referral </li></ul></ul></ul><ul><ul><ul><li>Lawyer referral </li></ul></ul></ul><ul><ul><ul><li>Referral from Professional Association (Bar) </li></ul></ul></ul><ul><ul><ul><li>Other </li></ul></ul></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Set Marketing Goals
  5. 5. <ul><li>Who do you want to be? </li></ul><ul><li>Marketing = reaching the people to meet your business goals </li></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Growth Potential
  6. 6. Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Why Social Media is like Kindergarten Create Communicate New Tools
  7. 7. Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] Tools
  8. 8. Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address]
  9. 9. <ul><li>Sample September Searches in US </li></ul><ul><ul><li>“ Lawyers” = 4,090,000 </li></ul></ul><ul><ul><li>“ Bankruptcy Lawyers” = 165,000 </li></ul></ul><ul><ul><li>“ Boston Lawyers” = 22,200 </li></ul></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address]
  10. 13. <ul><li>The law that you do </li></ul><ul><ul><ul><li>Cases </li></ul></ul></ul><ul><ul><ul><li>Legal questions </li></ul></ul></ul><ul><ul><ul><li>Interesting areas of law </li></ul></ul></ul><ul><ul><ul><li>Reactions to news or bloggers </li></ul></ul></ul><ul><li>Think Like a Client </li></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] What do I Write About?
  11. 14. <ul><li>Fix Google </li></ul><ul><ul><li>www.google.com/local/add </li></ul></ul><ul><li>Get a blog </li></ul><ul><ul><li>Blogger, Wordpress.com, Web designer </li></ul></ul><ul><li>Read other bloggers </li></ul><ul><ul><li>Write and comment on their work </li></ul></ul><ul><ul><li>Starter list from Ernie the Attorney: http://radio.weblogs.com/0104634/outlines/Law%20Blogs.html </li></ul></ul><ul><li>Get a Twitter account </li></ul><ul><ul><li>It’s free </li></ul></ul><ul><ul><li>Follow relevant Tweeters </li></ul></ul><ul><ul><ul><li>145 Lawyers on Twitter: http://scoop.jdsupra.com/2008/09/articles/law-firm-marketing/145-lawyers-and-legal-professionals-to-follow-on-twitter/ </li></ul></ul></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] To Do
  12. 15. <ul><li>Facebook and LinkedIn </li></ul><ul><ul><li>Sync your blog to your social pages </li></ul></ul><ul><li>Google Analytics </li></ul><ul><ul><li>Information about site traffic </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Sync your blog posts to Twitter </li></ul></ul><ul><ul><li>http:// twitterfeed.com / </li></ul></ul>Fresh Ground Communications Itsfreshground.com 617.575.9643 [email_address] To Do (Advanced)
  13. 16. <ul><li>Chuck Tanowitz </li></ul><ul><li>Fresh Ground Communications </li></ul><ul><ul><ul><li>http://itsfreshground.com </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>617.575.9643 </li></ul></ul></ul><ul><ul><ul><li>Twitter.com/ctanowitz </li></ul></ul></ul><ul><ul><ul><li>http://www.slideshare.net/itsfreshground </li></ul></ul></ul>

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