IT PULP Ecommerce Consultancy

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IT PULP is a fast growing & leading-edge web development company, with an offering of rich core development on different platform that playfully integrates with world-class applications to cater your business needs.

Every pixel of thought and work is evaluated with basic premise of making our clients successful.

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IT PULP Ecommerce Consultancy

  1. 1. IT PULP Ecommerce consulting division We help you maximize your ecommerce success by accelerating your online store, consistently.© All Rights Reserved at IT PULP IT PULP
  2. 2. Summary  IT PULP: E-commerce ecosystem explained  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  3. 3. Summary  IT PULP: E-commerce ecosystem explained  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  4. 4. IT PULP: E-commerce ecosystem explained Creating customer-centric web commerce solutions to expand the reach of your online business with our ecommerce ecosystem. • Drive traffic to your store 1. • Ensure superior shopping experience 2. • Deliver WOW customer service 3.© All Rights Reserved at IT PULP IT PULP
  5. 5. Drive Visitors To Your Store For us, driving traffic is not one time, but constant impressive campaigns that attract visitors and ensure they continue to engaging with your store. Attract • Identify the target • Drive traffic to your market store • Hand pick the right • Launch a campaign • Measure & assess the media resource and interact with effectiveness customers • Re-plan & improvise • Publicize & establish your presence Identify Measure© All Rights Reserved at IT PULP IT PULP
  6. 6. Manage Customer Life Cycle Our customer life cycle framework includes metrics for reach, acquisition, conversion and retention.© All Rights Reserved at IT PULP IT PULP
  7. 7. Provide Exceptional Customer Service We judge our success upon, how happy our customers are? That is why, nothing makes us happier than satisfied buyers. Create channel to manage customer interaction Listen, anticipate Identify different Customer needs and offer customer point of dedicated real-time interaction Service support Prompt customer notification and guaranteed response© All Rights Reserved at IT PULP IT PULP
  8. 8. Summary  IT PULP: E-commerce ecosystem explained  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  9. 9. Ecommerce Success Equation We follow a 3600 approach to involve all the important aspects which brings success for your online store. With IT PULP you get superior technology, intelligent design, seamless operations, effective promotional tools and memorable experience that your customers will relish. Design & Customer Technology development Operation Promotion experience© All Rights Reserved at IT PULP IT PULP
  10. 10. Summary  IT PULP: E-commerce ecosystem explained  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  11. 11. Superior Technology Deliver quick and safe shopping from your online store to ensure repeat conversions. Speed • Accelerates your customers shopping online Safety • Develops confidence in customers Scalability • Lets you handle high traffic smoothly© All Rights Reserved at IT PULP IT PULP
  12. 12. Superior Technology We deliver safe and quick shopping from your online store to ensure repeated visits. Plus a layer of high scalability cover is added to handle never-ending traffic. Objective Key Performance Indicators Provide a quick and safe shopping  Performance reports experience and build confidence in  Customer navigation customers  Speed tests  Reduced cart abandonment Guidelines Speed up your Use advanced Integrate third store hosting to party performance by ensure 99.99% applications to optimizing code, uptime Ensure safe enhance Implement database & guarantee for shopping browsing intelligent rendering of your store environment experience faceted search pages with SSL for better query encryptions results© All Rights Reserved at IT PULP IT PULP
  13. 13. Security and Safety We ensure the highest standards for a safe shopping experience for your customers 1. Secure Sign in 2. Advanced encryption and Firewall technology 3. VeriSign security seal© All Rights Reserved at IT PULP IT PULP
  14. 14. Third Party Applications Some of the third party applications to enhance your online business. The best way for email marketing The fastest way to great customer support Olark live chart, create loyal and happy customers Most advanced analytics platform for your store which analyses in real time A great online customer community that allows you to interact and engage your target audience© All Rights Reserved at IT PULP IT PULP
  15. 15. Search An effective and user-friendly search page is crucial to the success of an e-commerce website. Since that is the means by which most users will attempt to find content. Ebays search, based on customer preference Amazons search result page based upon sorting on a variety of methods Ebays search result page allows for easy filtering via tabs at the top© All Rights Reserved at IT PULP IT PULP
  16. 16. Speed Faster browsing creates happy users & helps in getting quick response Page tests: We do page test to lower page load speed which optimize the performance of your web pages Optimizing application: Applications need optimization to perform store operation CDN: Redistributing the data strategically quickly. We use advanced technical tools using CDNs which speeds-up your server to optimize applications and increase page performance and faster rendering of speed pages© All Rights Reserved at IT PULP IT PULP
  17. 17. Summary  IT PULP: E-commerce ecosystem explained  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  18. 18. Intelligent Design Create a look and feel of your store by balancing user expectations and business requirements. • Designing ecommerce presence with “less is more” Simple approach that allows your brand to take centre stage along with the catalogue • Offer visitors to easily find exactly what they need Usability and ensure they complete the trade cycle process • Create a lasting impact of store design that impresses visitors with your products and offerings Attractive so that they make purchase decision with confidence© All Rights Reserved at IT PULP IT PULP
  19. 19. Intelligent Design By embracing current standards and utilising the latest technologies, we create highly engaging cross-browser compatible ecommerce design that works for your business. It’s not just about what you say; it’s how you say it. Objective Key Performance Indicators Architect your store to make it  Engaging/retaining customer ratio attractive & simple and ensure its  High conversion rate usability  Improved effectiveness on customer behaviour  Measure target customer group Guidelines Intuitive Understand navigation & ‘design’ as our Symmetrical well-distributed thought process balance Personalized product for global appeal between on product catalogue page illustration recommendation & content flow© All Rights Reserved at IT PULP IT PULP
  20. 20. Innovate and Simple Design An innovative ecommerce design connects & engages visitors to your store by simplifying their online shopping experience. Keep your store clean and represent only what user needs.© All Rights Reserved at IT PULP IT PULP
  21. 21. A Well Designed Catalog Etsy is a great example of how to place more information on a page without it being cluttered. The smart distribution of catalog allows you to browse goods and make purchases with ease© All Rights Reserved at IT PULP IT PULP
  22. 22. Personalized Product Recommendation Best buy interests visitors with daily deals, offers of the week, best selling products, related products etc. The products are displayed so that it attract visitors and encourage them to make a purchase© All Rights Reserved at IT PULP IT PULP
  23. 23. Summary  IT PULP: E-commerce ecosystem explained  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  24. 24. Effective Promotion Reach out to the right audience with the right information at the right time. • Grabs your customer’s attention and drives Attract traffic to your store • Develops interest in the customers mind to Engage explore your store • Turns your store visitors to buyers and increase Convert store sales© All Rights Reserved at IT PULP IT PULP
  25. 25. Effective Promotion We create a buzz to engage your target audience which drives never ending traffic to your store. Objective Key Performance Indicators To maximize your online presence and  Number of store visits drive traffic to your store  Actual conversions taking place  Number of unique visits on your store Guidelines Promote and Make you sell your presence active products on on multiple Use Advanced different market Launch online social media SEO techniques place to campaigns to platforms for allowing increase your drive more customers to visibility traffic on your find you easily store© All Rights Reserved at IT PULP IT PULP
  26. 26. Promotion on Social Networks The most visited social networking site to stay in touch with your fans and followers A micro blogging social site for latest updates about what’s happening around you A social photo sharing paltform with complete online photo management Easiest way to discover new, interesting and unfound web pages across the web …And many more© All Rights Reserved at IT PULP IT PULP
  27. 27. Promotion Through Blogs Use blogs to drive traffic to your store Blog helps you to stay connected with your customers and showcase your products in a completely new way© All Rights Reserved at IT PULP IT PULP
  28. 28. Promotion Through Search Engines Increase your online presence through search engines with advanced SEO techniques. This helps customers to find you and increase the number of people visiting your store.© All Rights Reserved at IT PULP IT PULP
  29. 29. Summary  IT PULP: E-commerce ecosystem explained.  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  30. 30. Seamless Operations Intuitive interface to manage your store with ease and efficiency, always. Catalog • Streamline product catalog management process to find right product at the right place management with right information easily • Deliver orders to the customers with express & Order fulfilment secure delivery system with integrated order fulfilment process Payment • Process safe & fast checkout to receive order payments from buyers with custom payment processing gateway integration© All Rights Reserved at IT PULP IT PULP
  31. 31. Seamless Operations Offering an end to end solution for managing operations involved in e-commerce business from maintaining the online catalog, receiving payment for an order and delivering the product to the customer. Objective Key Performance Indicators Provide operational excellence with  Product and service quality powerful product catalog  Evaluating our customer base management, fast and secure payment  Store profitability processing and order fulfillment.  Order payment, cancellation and chargeback ratio Guidelines Ensure quick Enhanced order and safe order delivery system Prepare for risk delivery of Fast and and crisis goods secured management checkout© All Rights Reserved at IT PULP IT PULP
  32. 32. Streamlined Checkout Process Easy and fast checkout process ensures higher conversion and reduced cart abandonment rate.© All Rights Reserved at IT PULP IT PULP
  33. 33. Order fulfillment Delivery of goods is as important as selling them. That is why we offer your customers a safe, convenient and fast product delivery© All Rights Reserved at IT PULP IT PULP
  34. 34. Attractive Product Display Ikea.com display its product with attractive product images with neat display of product price and product description© All Rights Reserved at IT PULP IT PULP
  35. 35. Detailed and Structured Catalog A well structured and detailed catalog allows users to navigate your store smoothly© All Rights Reserved at IT PULP IT PULP
  36. 36. Summary  IT PULP: E-commerce ecosystem explained.  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  37. 37. Wow Customer Experience Build and retain customer loyalty by providing an exceptional experience, consistently. • With an increased customer base you also get Increased loyalty benefited with repeat visits • Every satisfied customer shares his experience Promotion with fellow members which results in a enhanced and organic promotion Understanding • A more focused approach towards customers resulting in rich customer satisfaction user behavior© All Rights Reserved at IT PULP IT PULP
  38. 38. Wow Customer Experience We enhance your store to provide your customers with a wow experience, to build and retain their loyalty & maintain high service standards. Objective Key Performance Indicators To maintain and build strong customer  Time spend on your store loyalty by proactively offering them  Number of repeat visits quality service  Products added to cart and wish list  Customer reviews and feedbacks Guidelines Identifying Ensure various Notifying customer customer points customers on satisfaction by of interactions multiple actions Offer real time taking regular and they perform on support through interaction and understanding your store live chat feedback their needs through personalized notifications© All Rights Reserved at IT PULP IT PULP
  39. 39. Engaging with Customers Engage your customers with offers and support on different social networks. Create your niche market with your effective presence right among your target audience© All Rights Reserved at IT PULP IT PULP
  40. 40. Multiple Support Options 1 2 3 4 1. Dedicated self help support through commonly faced problems 2. Independent Amazon community to get practical solutions from other experienced users 3. Direct “Contact us” button for personal attention 4. Multiple support platforms catering to niche requirements© All Rights Reserved at IT PULP IT PULP
  41. 41. Enhanced Customer Experience through Live Chat Offer real time support with Live Chat Live chat lets you to reach out to a customer visiting your store in a one-on-one interaction to offer assistance or to push promotional offers..© All Rights Reserved at IT PULP IT PULP
  42. 42. Summary  IT PULP: E-commerce ecosystem explained.  E-commerce success equation  Technology  Design  Promotion  Operations  Customer Experience  Conclusion© All Rights Reserved at IT PULP IT PULP
  43. 43. Conclusion  E-commerce businesses and online sales channels of traditional retailers are on the rise, with a growth rate almost 6 times higher than overall retail industry  Despite such fast growth rate and considerable investments, there still exist vast untapped opportunities in online stores  over 90% of visits do not result in shopping carts.  about 60% of shopping carts are abandoned  about 80% of customers do not have repeated orders  Companies should focus on end-to-end management of customer lifecycle to leverage this untapped opportunities and boost bottom-line results.© All Rights Reserved at IT PULP IT PULP

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