Cost Takeout and Faster Time to Value – Numerous analyst studies (including the two IDC surveys that provided these bullet points) confirm that cost is a key factor in cloud adoption. Other benefits include improved availability (i.e., better and faster access to data and information), ability to introduce products and services faster, and improved response to changes in workload demand. Security and Control are Top Concerns – Security concerns top the list of every survey published as the top barrier to cloud adoption. The top three security concerns are 1) security defects in the technology itself, 2) unauthorized access to or leak of a company ’s proprietary information, and 3) unauthorized access to or leak of customers’ proprietary information. The barriers to cloud adoption mirror the barriers to outsourcing adoption. Surveys bear out that those companies who outsource are significantly more positive toward public clouds as compared to non-outsourcers. Since outsourcing providers, like IBM, have a strong track record in demonstrating their abilities to successfully manage these concerns (including security), they are well positioned for success in the cloud arena. Adoption Patterns are Emerging – 1) Exploratory – customers are piloting simple workloads (e.g., email, dev/test, etc.), 2) Solution-focused – customers are using cloud as a delivery transformation for specific workloads, such as archiving or medical imaging, and 3) Transformation – data center transformation of a range of workloads. A recently published IBM Academy of Technology study found that “ Over the next two years, data and information produced by (public) cloud applications is expected to more than double, causing a corresponding decrease in internal use. ” The Corporate Executive Board recently published a study that forecasts: “ Most of the Infrastructure Portfolio Will Migrate to the (Public) Cloud” and “Back-Office Business Processes Will Become Entirely Commoditized and Outsourced”. Industries under the Greatest Pressure Lead Interest in Cloud – The top five industries (Financial Services, Manufacturing, High Tech, Government and Retail) make up 79% of the cloud market opportunity in 2010; these five industries make up 82% of the market opportunity in 2014.
Impact Cloud Strung.pptx 03/16/12 10:54
81% are moving to cloud: Clarity in the Cloud, KPMG International, 2011. http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Documents/cloud-clarity.pdf 62% of CIO ’s citing it as the top priority: IBM CIO Study, IBM Institute for Business Value, 2011. http://www-935.ibm.com/services/c-suite/cio/cio-study-registration-2011.html 70% are concerned about the ability to see and understand their cloud environments: ScienceLogic Study, June 2011: http://ccskguide.org/2011/06/sciencelogic-findings-lack-of-confidence-in-the-cloud/ 43% are focusing on improving cloud efficiency, sped and control: The IBM 2011 Tech Trends Report, IBM developerWorks. https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en
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And in addition or our partner programs, we have a strong set of channel-ready offerings that map to our strategy and your core compencies. All of these offerings are available with financing options from IBM Global Finance. And we address all client segments—small, medium, and large—with the offerings we announced in 2011. IBM can be your partner no matter where your client is in this journey. We can help you move your client to the right level of cloud enablement for your client ’s business needs. IBM SmartCloud Entry Virtualized, resilient hardware with systems management and pooling IBM SmartCloud Provisioning Rapid, high scale heterogeneous provisioning and performance visibility IBM SmartCloud Monitoring Integrated cloud and image management Rational Solution for Collaborative Lifecycle Management on IBM SmartCloud Enterprise Integrated, team-based development and deployment process IBM WebSphere Cast Iron Integration Cloud to on-premise application integration delivered through multiple form factors IBM Workload Deployer Self-service capabilities to create and deploy production cloud applications on a workload aware, optimized platform Offerings need to tie back to the strategy. Replace this graphic with the strategy. Overlay the offerings on top of the strategy. We address all client segments—small, medium, and large—with the offerings we announced in 2011. IBM can be your partner no matter where your client is in this journey. We can help you move your client to the right level of cloud enablement for your client’s business needs. Find the partner stories that show each level: entry level, advanced, etc. Private cloud offerings to address clients at every level of the market Integration solutions for hybrid cloud offerings White label options for SCE
IPS - Intrusion prevention solution; IDS - Intrusion detection solution; SSH - Secure Shell; HTTPS - Hypertext Transfer Protocol Secure; VPN - Virtual private network; VLAN - Virtual local area network The idea behind cloud computing is a new consumption and delivery model inspired by consumer Internet services. You no longer have to maintain hardware, software and staff in-house, to get the IT infrastructure and services your business needs. IBM Smart Business Development and Test on the IBM Cloud exhibits the following five key characteristics of cloud computing: On-demand self-service: you choose what you need, when you need it Ubiquitous network access: using Internet virtual private network (VPN) or dedicated network connection Location-independent resource pooling: no need for in-house or specialized staff; leverage IBM expertise via global data centers Rapid elasticity: massively scalable with rapid provisioning Pay per use: usage-based billing model: you only pay for what you use or reserve From a user perspective, cloud computing provides a means of acquiring computing services via the Internet while making the technology beyond the user device almost invisible. From an organization perspective, cloud computing delivers services for consumer and business needs in a simplified way, providing unbounded scale and differentiated quality of service to foster rapid innovation and decision making. The graphic on the slide provides a high-level overview of the flow of data that takes place between a client environment and IBM ’s cloud delivery centers. The top of the graphic contains a picture of a PC monitor and server, with a line leading downwards to an image depicting the client’s firewall and then to a cloud (Internet). From there, a line flow further downwards through another firewall (IBM’s) and an image depicting IBM’s unique security and authentication model and then leading to IBM’s delivery centers.
This chart is an attempt to summarize the features of the IBM SmartCloud Enterprise offering. The image on the left is a screen capture of a portion of the offering Internet sites, and highlights a “View demo” function. The “View demo” graphic is a link to a demo pop-up. The site itself and additional offering information can be found using the links at the bottom left. The list on the right summarizes the elements of the offering: There are nine 32- and 64-bit configuration options that allow you to pick the virtual machine (VM) instance sizes that best fit your needs. These can be configured with either a Linux operating system (Redhat or Novell SUSE) or Windows Server 2003 or 2008. There are dozens of preconfigured and tested software images that you can use as the basis for building and saving customized private images to suit your needs. Private images can be shared by users within an account. With the persistent storage option, you can order extra blocks of persistent storage to use with a virtual machine instance for longer term storage of content. Small (256 GB), medium (512 GB) and large (2048 GB) blocks are available.. The offering provides a virtual private network option which isolates your instances on a private virtual LAN. In addition, servers can be configured with up to 4 IP addresses which enables you to build more robust systems but implementing fallback strategies as well as allowing you to segment your system into layers (security zones) with restricted network access. IBM standard and add-on support services consist of: Standard services: Technical support for all services—available through the web portal forum pages after log-in. Around-the-clock monitoring and management of the IBM cloud infrastructure, including: Security activities for the IBM SmartCloud delivery center base infrastructure to govern access to and use of our services Scheduled maintenance for the IBM SmartCloud base infrastructure to maintain our services Fee-based add-on services: Remote on-boarding support to help account managers and end users learn how to navigate and use the self-service web portal Premium support—around-the-clock telephone support with a web-based service request ticketing system Advanced Premium Support - extends Premium Support with customer severity-level driven response times and a service level agreement with credits if response times aren't met. Add-on Linux operating system and/or Windows Server operating system assistance - a separately priced add-on service, you can add to either of the Premium Support services. From a payment perspective, all of the standard features are available on a pay-as-you-go model. Virtual servers, selected software images, persistent storage and static IP addresses are charged for by the hour. Persistent storage charges include charges for storage blocks as well as for storing private images. Virtual private network options are charged for per month. Use of certain software images require a prepaid license. Operating system charges are included in the virtual server per hour charge. IBM provides network bandwidth for inbound and outbound data transfers between the IBM Cloud Center and the Internet for you to access and use the services. IBM tracks and measures the amount of data transferred. Data transfer is charged for on a GB-transferred basis. Reserved capacity packages consist of pools of resources from which customers can provision as required. They carry a monthly charge but also offer preferred (discounted) rates on the virtual servers provisioned. Premium support is charged for as an uplift to all other usage charges, excluding software pay-as-you-go charges.
The IBM Cloud provides solutions for various needs in your organization including your: Application development manager Our capabilities help you with new projects and quick deployments in support of: Mergers and acquisitions Migrations (competitive, upgrades) IBM WebSphere® version to version, competitive replacements, JBoss to WebSphere Transient applications Marketing site, proof of concepts (POCs), demonstrations Testing or quality assurance manager Our solution gives test teams access to IBM Rational testing tools in a cloud environment for: More rapid provisioning of test environments Regression testing Support for multi-platform, multi-database, automated scripts, and much more Endurance testing (IBM Rational Seller) Operations or infrastructure manager Our solution helps provide a flexible environment to support dynamic needs such as: Spillover or burst needs in your infrastructure to support peak demands Data center out-of-space or capacity constraints, allowing you to accommodate growth in volumes Project needs to start before infrastructure can be implemented. Capital exists, equipment ordered but project needs to start earlier. Cross roles If new capacity is needed and you are capital constrained, we can help you by moving your development and testing resource needs our of the data center to free up resources. Our comprehensive image catalog of IBM and Business Partner technologies can also help you evaluate changes and new technologies: Trying “what if” scenarios to evaluate the result of swapping out components Trying “what happens to my applications if I” scenarios by swapping Lightweight Directory Access Protocol ( LDAP) servers, migrate hypervisors or other components IBM Smart Business Development and Test on the IBM Cloud can also supports multisite and outsourced development and testing organizational structures. We support access from multiple sites and remote locations. We can even help you separate your internal teams from external teams or contractor resources. When can I run production workloads on the IBM Cloud? Now. The IBM Cloud is not limited to development and test workloads. New features are being introduced that will let customers increase solution availability above the 99.5% SLA currently offered for the Cloud infrastructure (e.g. enabling additional redundancy and fallbacks). Is your cloud secure enough to handle production data? Likely for some data, but that is a customer decision. Customers should evaluate the security features IBM has built into the cloud and the options customers have for enhancing that security (e.g. through a virtual private network and encryption). What SLA or managed hosting functionality is provided by the IBM Cloud? The IBM Cloud comes with a 99.5% SLA for the infrastructure only as specified in the IBM Cloud agreement. Solution management functionality and solution SLAs are not provided by IBM Cloud product and must be acquired separately as needed.
The image is a screen capture of a portion of the IBM SmartCloud Enterprise portal available on the Internet showing the “Overview” tab with a summary of resources currently in use on an account. Customer account administrators see a list of all the resources currently being provided to account users.
This chart describes software licensing information for this offering. We offer flexibility regarding software licensing, as follows: Customers who own an IBM software license for the required software can (bring your own license): Use the pre-built IBM image for development and test functions, at no charge Use the IBM cloud infrastructure for a usage charge (per VM per hour) Customers who do not own a software license can (pay by the hour): Use as many pre-built IBM software images for development and test functions, for a usage charge (per image) Use the IBM cloud infrastructure for a usage charge (per VM per hour) Customers who own the software and associated license for the required software can (bring your own software and license): Use their own software version to build and save their own image on the IBM cloud to use for development and test functions, at no charge Use the IBM cloud infrastructure for a usage charge (per VM per hour) Customer who may want to test pre-releases of software may do so by choosing one of the available pre-release images Pre-release images may only be used for test and other non-productive use. Pre-release images are available at no–charge. They may be withdrawn without notice. When they are withdrawn customers must stop using them and any images derived from them. Independent software vendor developers can (ISV developer development use only): DOU images Use an IBM “ development use only ” version of the required software on the IBM cloud for development, test, proof of concept and sales demo*, at no charge Use the IBM cloud infrastructure for a usage charge (per virtual machine, or VM, per hour) DUO Images are only available to independent software vendor ( “ISV”) or system integrator (“SI”) whose core business is solely the delivery of commercially available network delivered applications or software as a service (“SaaS”) applications for end users in the marketplace.
Let ’s take a minute to review the differences and see how each addresses your business challenges. Backups are secondary copies of active production information used when a recovery copy is needed to get an end user back to work, or—in the case of a disaster—to get the business back up and running. Since backups are focused on constantly changing business information, they are generally short-term and often overwritten—say, monthly, when full backups are taken. This makes backup a poor choice for retaining data for compliance reasons. An archive, on the other hand, is not a copy of production data, but rather the primary version of a piece of data, often inactive or non-changing. When data stops changing or is no longer frequently used, it is best to move it to an archive, where it lives outside the backup window but can still be accessed. Archives do not focus on &quot;recovering&quot; an application or business data, but allows for information retrieval—usually at the level of a file, e-mail, or other individual piece of content. They are typically used for long-term retention of information, and thus become the best choice for managing data that has regulatory requirements. So the answer is likely yes, you do need both: Backup for disaster recovery, and archive for long-term data retention. So let ’s take a closer look a the Smart Archive Cloud. (NEXT SLIDE)
What is the IBM SmartCloud Managed Backup A choice of scalable and flexible managed data protection solutions with our cloud-based managed backup services. Choose private or public cloud-based, on-site or off-site data backup services for your servers, desktops and laptops IBM SmartCloud Managed Backup – onsite data protection is a managed tape- and/or disk-based backup and recovery service where data protection is managed by IBM at your site and replicated to an IBM disaster recovery center IBM SmartCloud Managed Backup – remote data protection provides an automated, scalable cloud-based backup and recovery solution and is ideal for data that is distributed on servers, desktops and laptops in various geographic locations
Explosion of Information and Related Legal Obligations Make Legal Information Governance A Pressing Problem This is a really interesting slide with quotes from some recent research. The first study found that many of you have the need to defensibly dispose of data as a result of implementing governance programs. In other words certain types of data should be deleted after a certain amount of time. How do you accomplish this .. Across the vast landscape of content storage in your environments today? And yet the study found that only 22% could defensibly dispose of data today. What are the rest of you doing? A second study found that the cost of a single discovery event for litigation runs on average at around $3M US dollars. Some clients I have spoken with recently have stated they anyhwere from 40 to 400 legal cases at one time. And how much data is unnecessarily retained? 70%. A staggering number. And the last study .. 17% of the budget is spent on storage. Information is not slowing down … at all! (NEXT SLIDE)
The Cloud Recovery Management System provides full automation to configure and provision the resources for the client to failover to our recovery infrastructure, when the client declares an outage. Client server images and data are continuously replicated over to our recovery infrastructure with our replication software. Our replication software ensures that information on replicated servers stays consistent by time-stamping the replicas. This ensures that applications that access multiple servers can run seamlessly on recovery infrastructure during outage. Our client has remote access to the recovery infrastructure and uses the portal to manage recovery operations like conducting DR test exercises, failover to recovery infrastructure during outage and failback when the client IT infrastructure comes back on. Please move with me to next page on VSR service elements.
Our cloud platform is based on industry best practices gained from years of experience managing and operating complex, multivendor data center environments. With the experience of successfully providing cloud-based solutions for Fortune 1000 companies worldwide, we can leverage our unique intellectual capital and hardened assets. Our industry-leading IBM Cloud Reference Architecture helps provide the foundation for reliability and growth that can meet the current and future needs of your enterprise.