ITK Information Services - Media Monitoring - Media Measurement - Analysis - Research
1. ITK Information Services
Your Comprehensive Media Solution
Monitoring - Measurement - Analysis - Research
At ITK these are our guiding principles:
• Take pride in your work
• Try to be better everyday
• Keep learning
• Expect more from yourself than others
expect from you
2. Why does this matter?
Because we are a service company. We have smart
processes. We have deep experience. However – what’s
really going to make a difference, what’s going to set us
apart and define your experience working with us - is the
character of the people that you'll be working with.
3. Who are those people?
We are nerdy superheroes.
Undaunted by the challenge of
drinking from the fire hose.
Determined to make sense of
information overload, cutting
through the clutter of social media,
major news outlets, blogs, and
archives, and delivering
comprehensive reports and
4. Who have we worked with?
Here’s just a sample of the great brands we’ve had the pleasure of teaming with:
5. What do they think of us?
I've been using Christophe and his team at ITK for coverage reporting for 5 years
now. I've hired him repeatedly and referred him to many others. His team produces
comprehensive, customized, hand filtered reports at a reasonable cost - a very difficult
combination to find. In addition, he is always responsive and concerned about quality
and speed of delivery. I can't recommend him highly enough!
Interim Head of Communications at San Francisco Chronicle
ITK has proven to be a valuable resource offering real-time analysis of press and social
media coverage. Their tools and insights are unmatched and are an integral part of
our strategies. I recommend ITK highly.
Senior Vice President, Corporate Communications at Tribune Publishing
6. What do they think of us?
Christophe and ITK provide an invaluable service, for those times when the job calls
for human judgment and expertise and not just an algorithm.
Senior Vice President, Communications at Martha Stewart Living Omnimedia
My secret is now out...simply put, if you are a communications or marketing
professional, the services Christophe provides are an incredible value. When he starts
a project he will proactively gain a deep understanding of your business, will then
work with you to customize your specific needs and then bring continued, consistent,
high quality results. From a work and budget stand point, there is no one better.
Senior Vice President, Corporate Communications at Current TV
7. What do we offer?
• Media monitoring
• Media measurement
• Data-driven analysis with human insight
• Media research
• Real-time monitoring for crisis or time sensitive
8. What does that mean?
• It starts with finding all of your relevant press, news
about your competitors, and general industry.
• From there we analyze each clip to determine
sentiment, significance, and all other metrics
necessary to properly benchmark and analyze your
press results over time.
• Combining data results and human intelligence we
create custom reports that give you a true
understanding of your PR initiatives.
9. Why is that important to you?
Armed with this information you will be more
effective and have evidence for how your work
correlates directly to the business objectives that
matter most to C- Suite executives – increased sales
10. What do we do now?
Let’s get to work…