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ITK Information Services - Media Monitoring - Media Measurement - Analysis - Research

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ITK Information Services - Media Monitoring - Media Measurement - Analysis - Research

  1. 1. ITK Information Services Your Comprehensive Media Solution Monitoring - Measurement - Analysis - Research At ITK these are our guiding principles: • Take pride in your work • Try to be better everyday • Keep learning • Expect more from yourself than others expect from you itkinfo.com
  2. 2. Why does this matter? Because we are a service company. We have smart processes. We have deep experience. However – what’s really going to make a difference, what’s going to set us apart and define your experience working with us - is the character of the people that you'll be working with. itkinfo.com
  3. 3. Who are those people? We are nerdy superheroes. Undaunted by the challenge of drinking from the fire hose. Determined to make sense of information overload, cutting through the clutter of social media, major news outlets, blogs, and archives, and delivering comprehensive reports and actionable intelligence. itkinfo.com
  4. 4. Who have we worked with? Here’s just a sample of the great brands we’ve had the pleasure of teaming with:
  5. 5. What do they think of us? I've been using Christophe and his team at ITK for coverage reporting for 5 years now. I've hired him repeatedly and referred him to many others. His team produces comprehensive, customized, hand filtered reports at a reasonable cost - a very difficult combination to find. In addition, he is always responsive and concerned about quality and speed of delivery. I can't recommend him highly enough! Rosabel Tao Interim Head of Communications at San Francisco Chronicle ITK has proven to be a valuable resource offering real-time analysis of press and social media coverage. Their tools and insights are unmatched and are an integral part of our strategies. I recommend ITK highly. Matthew Hutchison Senior Vice President, Corporate Communications at Tribune Publishing itkinfo.com
  6. 6. What do they think of us? Christophe and ITK provide an invaluable service, for those times when the job calls for human judgment and expertise and not just an algorithm. Jeanne Meyer Senior Vice President, Communications at Martha Stewart Living Omnimedia My secret is now out...simply put, if you are a communications or marketing professional, the services Christophe provides are an incredible value. When he starts a project he will proactively gain a deep understanding of your business, will then work with you to customize your specific needs and then bring continued, consistent, high quality results. From a work and budget stand point, there is no one better. Matthew Frankel Senior Vice President, Corporate Communications at Current TV itkinfo.com
  7. 7. What do we offer? • Media monitoring • Media measurement • Data-driven analysis with human insight • Media research • Real-time monitoring for crisis or time sensitive situations itkinfo.com
  8. 8. What does that mean? • It starts with finding all of your relevant press, news about your competitors, and general industry. • From there we analyze each clip to determine sentiment, significance, and all other metrics necessary to properly benchmark and analyze your press results over time. • Combining data results and human intelligence we create custom reports that give you a true understanding of your PR initiatives. itkinfo.com
  9. 9. Why is that important to you? Armed with this information you will be more effective and have evidence for how your work correlates directly to the business objectives that matter most to C- Suite executives – increased sales and revenue. itkinfo.com
  10. 10. What do we do now? Let’s get to work… E: christophe@itkinfo.com P: 310.850.4545 W: itkinfo.com Linkedin.com/in/itkinfo/ itkinfo.com

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