Sosyal Sorumluluk ve İtibar Yönetimi (II) Oturumu             Bernd Lorenz WALTER
Does CSR really contribute toReputation?International Reputation ManagementConferenceOctober 17-19, 2012 in Istanbul
It        depends.Yes, but not necessarilypositively.
Reputation and financial performanceare directly co-related                             Stock Market                      ...
Around the world,stakeholders‘ expectationsincrease,while trust decreases.
Executive questionnaire:effect of CSR on reputation?                        International CSR Online                      ...
Citzenship, governance andworkplace account for over40% of reputation globally.                              45,4%
Definitions of CorporateReputation (CR).                                       CR is the collective                       ...
The journey of CSR has juststarted.
Reputation and CSRare two sides of the samecoin.      Two approaches mutually      enriching …                     … but s...
What do corporates have to consider?1. Stakeholders must be made aware   of the CSR endeavours.2. The company must already...
So what to do?!     1. Listen to stakeholders.     2. Follow the involvement strategy.
Thank you for yourattention.    Bernd Lorenz Walter   welcome@BLWalter.com                          © Bernd Lorenz Walter....
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Uluslararası İtibar Yönetimi Konferansı 2012-Kurumsal Sosyal Sorumluluk İtibara Gerçekten Katkı Sağlar Mı?- Bernd Lorenz Walter

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Cumhurbaşkanlığı himayelerinde, İtibar Yönetimi Enstitüsü ve Kadir Has Üniversitesi işbirliğiyle 17–19 Ekim 2012 tarihlerinde İstanbul’da Uluslararası İtibar Yönetimi Konferansı düzenlenmiştir. http://tr.reputationconference.org/

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Uluslararası İtibar Yönetimi Konferansı 2012-Kurumsal Sosyal Sorumluluk İtibara Gerçekten Katkı Sağlar Mı?- Bernd Lorenz Walter

  1. 1. Sosyal Sorumluluk ve İtibar Yönetimi (II) Oturumu Bernd Lorenz WALTER
  2. 2. Does CSR really contribute toReputation?International Reputation ManagementConferenceOctober 17-19, 2012 in Istanbul
  3. 3. It depends.Yes, but not necessarilypositively.
  4. 4. Reputation and financial performanceare directly co-related Stock Market Index Reputation Index
  5. 5. Around the world,stakeholders‘ expectationsincrease,while trust decreases.
  6. 6. Executive questionnaire:effect of CSR on reputation? International CSR Online Awards Questionnaire, 2009
  7. 7. Citzenship, governance andworkplace account for over40% of reputation globally. 45,4%
  8. 8. Definitions of CorporateReputation (CR). CR is the collective representation of a companys past actions and future prospects that‘CR is the organizations describes how key resourceperceived capacity to meet providers interpret atheir stakeholders companys initiatives andexpectations. assess its ability toSandra Waddock (2000: 323) deliver valued outcomes. Carles Fombrun (2002: 9) The aggregation of a single stakeholders perceptions of how well organizational responses are meeting the demands and expectations of many organizational stakeholders. Steven L. Wartick (1992: 34)
  9. 9. The journey of CSR has juststarted.
  10. 10. Reputation and CSRare two sides of the samecoin. Two approaches mutually enriching … … but sometimes confusing.
  11. 11. What do corporates have to consider?1. Stakeholders must be made aware of the CSR endeavours.2. The company must already have a good – or at least a neutral – reputation.3. The CSR programme has to be credible.4. The CSR programme should
  12. 12. So what to do?! 1. Listen to stakeholders. 2. Follow the involvement strategy.
  13. 13. Thank you for yourattention. Bernd Lorenz Walter welcome@BLWalter.com © Bernd Lorenz Walter. All rights reserved.

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