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  1. 1. Presented by : Aziz 1
  2. 2. Table of Contents : • A brief history of the company and founder. • The company sales overseas. • Products. • Cultural differences. • Ethical aspects of the company. 2
  3. 3. Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
  4. 4. Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
  5. 5. Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
  6. 6. Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
  7. 7. Kellogg's History • Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 • The company was founded by Will Keith Kellogg. • W. K. Kellogg's signature was adapted as a logo for the company. • Kellogg's has acquired a lot of companies and small businesses in their time like : Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, Pure Packed Foods and Keebler company. 3
  8. 8. Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  9. 9. Sales Overseas Cost 36.7% • 56 product. • Total revenue : 12.6 Billion Dollars. Profit 63.3% • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  10. 10. Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  11. 11. Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  12. 12. Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  13. 13. Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  14. 14. Sales Overseas • 56 product. • Total revenue : 12.6 Billion Dollars. • Factories located in 18 countries. • Sold in over 180 countries around the globe. 4
  15. 15. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  16. 16. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  17. 17. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  18. 18. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  19. 19. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  20. 20. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  21. 21. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  22. 22. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  23. 23. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  24. 24. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  25. 25. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  26. 26. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  27. 27. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  28. 28. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  29. 29. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  30. 30. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  31. 31. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  32. 32. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  33. 33. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  34. 34. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  35. 35. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  36. 36. Product • Kellogg’s • Chips Deluxe • Club • Keebler • Sandies • Nutri-Grain • Pop-Tarts • Morningstar Farms • Rice Krispies • Eggo • Famous Amos • All-Bran • Cheez-It • Murray • Mini-Wheats • Special K 5
  37. 37. Cultural Differences • Kellogg's company known for introducing special brands that suites the targeted markets. • Kellogg's has the habit of respecting the targeted market own culture. • Kellogg's embraces the different ways of serving their products 6
  38. 38. Cultural Differences • Kellogg's company known for introducing special brands that suites the targeted markets. • Kellogg's has the habit of respecting the targeted market own culture. • Kellogg's embraces the different ways of serving their products 6
  39. 39. Cultural Differences • Kellogg's company known for introducing special brands that suites the targeted markets. • Kellogg's has the habit of respecting the targeted market own culture. • Kellogg's embraces the different ways of serving their products 6
  40. 40. Why is Kellogg's considered an ethical company ? 7
  41. 41. The Company Shares (K) for five year 8
  42. 42. The Company Shares (K) for five year 8
  43. 43. The Company Shares (K) for one year 9
  44. 44. The Company Shares (K) for one year 9

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  • sukuashish

    Aug. 17, 2010
  • daxshesh

    Feb. 12, 2014

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