Followup

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One of our Website Workshops, discussing repeat visitors

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Followup

  1. 1. How To Turn Browsers Into Business Conversion by Conversation
  2. 2. <ul><li>Quick Introductions </li></ul><ul><li>Why you need to change your channel - from AM to FM </li></ul><ul><li>How to put AIDA to work - she's relentless! </li></ul><ul><li>Fi Fi Fo... Funnel - turn your website into a golden goose </li></ul>
  3. 3. <ul><li>All About Me to What’s In It For Me </li></ul><ul><li>Keeping your Promise </li></ul><ul><li>Have you answered their question? </li></ul>
  4. 4. <ul><li>Headline </li></ul><ul><li>First Paragraph and excerpt/teaser text </li></ul><ul><li>Complete Information, Benefits and Advantages </li></ul><ul><li>Beware of ‘Feature Noise’ </li></ul><ul><li>MWR? </li></ul>
  5. 6. <ul><li>Convert a viewer into a reader </li></ul><ul><li>Entice a reader to interact </li></ul><ul><li>Interaction converts a reader to an active listener </li></ul><ul><li>Build your reputation by useful and timely communications </li></ul>
  6. 7. <ul><li>Ask for comments </li></ul><ul><li>Newsletters </li></ul><ul><li>Free reports or guides </li></ul><ul><li>Forums </li></ul><ul><li>Live Chat </li></ul><ul><li>Updates </li></ul>
  7. 8. <ul><li>Autoresponder Service </li></ul><ul><li>Double Opt Ins </li></ul><ul><li>Business Card Reader/Scanner </li></ul><ul><li>WebForm </li></ul><ul><li>Comments/Reviews Facility </li></ul><ul><li>Incentives </li></ul><ul><li>Series of Messages </li></ul><ul><li>Offers </li></ul>
  8. 9. <ul><li>Use the Tools available </li></ul><ul><li>Look at your Communication Process </li></ul><ul><li>Take Action: What are your 7 touches? </li></ul><ul><li>Next Breakfast Briefing February TBA </li></ul><ul><li>If you need help, call us! </li></ul>

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