Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Help...My Website Sucks!

366 views

Published on

The Slides from an Executive Briefing discussing how search engines work and what to do to improve your website

  • Be the first to comment

  • Be the first to like this

Help...My Website Sucks!

  1. 1. 6 Key Reasons Your Website isn’t Working... And could actually be bad for your business!
  2. 2. <ul><li>Quick Introductions </li></ul><ul><li>Most Wanted Response </li></ul><ul><li>Search Engines </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Break </li></ul><ul><li>Permission Marketing, Funnels </li></ul><ul><li>Google Local (local shops for local people) </li></ul><ul><li>Free Website Platforms and Advantages </li></ul>
  3. 3. <ul><li>The Most Important Decision you will make </li></ul><ul><li>Should be used on every page of your site </li></ul><ul><li>Your audience needs to know what to do next </li></ul><ul><li>Nothing is idiot-proof. They are always creating a better idiot! </li></ul>
  4. 4. <ul><li>URL, Title, Description </li></ul><ul><li>Why you don’t need to care about metatags </li></ul><ul><li>Search Engine submission services </li></ul><ul><li>Search engine marketing (Adwords, Overture, MSN) </li></ul><ul><li>Content is King: (ROUTE) Regular, Original, Up to date, Tacky (?), Entertaining </li></ul>
  5. 5. <ul><li>Facebook, MySpace, Youtube, twitter etc. </li></ul><ul><li>Communities; Yahoo Answers, Google, Wikipedia, Ebay, forums </li></ul><ul><li>Linkbuilding; stumbleupon, technorati </li></ul><ul><li>Become an expert </li></ul><ul><li>Strangers into Friends into Customers into Fans </li></ul>
  6. 7. <ul><li>Local Search Services </li></ul><ul><li>Facebook, Discussion Forums, Linkedin, other Communities </li></ul><ul><li>Corporate Website Branding </li></ul>
  7. 8. <ul><li>Solid Foundation </li></ul><ul><li>Don’t reinvent the wheel </li></ul><ul><li>Use technology that works </li></ul><ul><li>Pay for Design, not the Software </li></ul>
  8. 9. <ul><li>Use the Free Tools available </li></ul><ul><li>Make an appointment with your website every week </li></ul><ul><li>Take Action: Most Wanted Response </li></ul><ul><li>We hope to run a Breakfast Briefing every month </li></ul><ul><li>If you need help, call us! </li></ul>

×