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  1. 1. Twitter is one of the main things I enjoy to use. • The job and Career I could get out of this is emarketing, social media in business. • Some people use twitter for their idols. They build up a fan account for them. Others may use it to improve their business by connecting with customers. • There is a social media job that I found: -Marketing-Assistant_job57758410 People also use Twitter because they have a clothing website where they can promote their products to customers. • I use twitter as a fan account page. I use it almost everyday. The link to my twitter. The fan page is for Rihanna.
  2. 2. Some reasons why Twitter is a positive website to use • If you wanted to see what your favourite celebrity was up to, they would have a twitter account and they’ll be tweeting what they have been doing and other news. • It's online and fresh, it's constantly updating and giving search engines like Google something new to offer its customers. • Twitter is full of content-rich answers to people's questions. Do you want your business to be the solution to someone's problem? Then you’d tweet it! • People buy from people. I always say this in Twitter School. It's not about your brand, your amazing website or even your incredible logo and YouTube plug-in. • People will do business with you if they like you. If people build a good rapport, form a great relationship, or simply find common interest that helps build a bridge, then they are more likely to want to work with you.
  3. 3. Some reasons why Twitter is a positive website to use • Twitter is a huge website with over 600 million users and is estimated to be worth around £6.8Billion. • Its online profile is pretty well-respected, so links from Twitter to your website are very good for your site. • Posting links on Twitter is not only a great way to let people learn about you or your business, but also a great way to increase Click Through Rates to help your website ranking. • Twitter is brilliant for dealing with complaints or helping people find out more information. Trust me when I say that people will talk about you online. • Why not be there to hear it and then respond quickly and positively to it? Social media in general can be a great way of interacting with your customers and also showing how well you do this to others.
  4. 4. Twitter • • • • • • Twitter is Viral If you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future. Dell have succeeded in making their tweets viral with their promotion tweets. The news on twitter is normally real-time news. Some times others come up as trends. What are Twitter Trends? A trend on Twitter refers to a hash tag-driven topic that is immediately popular at a particular time. A hash tag is a keyword or phrase that is preceded with a pound (#) sign, as with #NBAFinals or #USElections. Trends are determined by an algorithm that monitors hot subjects based on who you follow and where you’re located. It presents activity based on real-time hashtag use and not topics that have been popular for a while. In short, what you see on the trending list are more likely related to the topics that matter to you and the online community where you belong. If you’re interested in seeing trends that are not within your network, you can check the Twitter home page, the discover feature or do an active search on the web. You can easily see what’s trending on the left side of the page. News – to stay abreast of real-time industry news as its breaking. Twitter propagates news almost immediately after occurring, so provides almost instant notification to well versed Tweeters. The early bird gets the proverbial worm so to speak!
  5. 5. Tweeting and Retweeting • • Tweeting & Retweeting Tweeting is the term used to describe talking on Twitter. To tweet, just type into the box at the top of your page and hit 'Update' – and you've sent a message to everyone who's following you. Retweeting is tweeting something that someone else has posted; just be sure to attribute what you're reposting properly by crediting the person who tweeted it with an RT in front of it for retweet. For instance, if you were retweeting something I had posted, your retweet would start ‘RT @ThisIsAnExample’. Check who’s tweeted you To check who has tweeted you or Retweeted one of your tweets, just go to the mentions/connect tab. The Symbol - (@) Following When you search for someone's twitter, a option will come up with a + sign or a button saying ‘Follow’. If you wanted to see that person on your Twitter homepage then click follow. You can easily unfollow them if you didn’t want to follow them anymore. Unfollow If you don’t want someone you follow on your home page, just click on their profile and it should say where you followed them ‘Following’ just click that, and it will unfollow them.
  6. 6. Trending Topics • lists a range of subjects which many users across Twitter are talking about simultaneously. • When Twitter first got started, "Trending Topics" were those which were most popular during the span of the entire previous week. • But new, more advanced algorithms have now made it easier to detect recent trends, and cite the very latest most-talked-about subjects. • These days, the "Trending Topics" list contains things that thousands of people across the whole of Twitter are discussing at any one time. • Some Trending topics will include hash tags, thus making it easier for users to tap into a Twitter-wide conversation regarding a single matter of interest. • A prime example of the usage of hash tags can be seen with Major League Baseball, which uses team-name hash tags (#Mets, for example) to pull together lists of in-game tweets, which they display on their website. • • • To create a hash tag use the ‘#’ symbol & it will come up as a highlighted text which means its hash tagged. When you click on a Trending Topic in the list, it will bring up a range of tweets, mentioning each matter of interest, and for each Trending Topic there will be up to three 'Top Tweets' highlighted --Those are the tweets in each topic which have been retweeted more than 150 times.
  7. 7. Changing your profile • • • • • • • • Designing your Background Every profile begins with the default background and color scheme. However, you can personalize it if you wish. Click the button which has a blue square around it on the photo below. Click on the "Design" tab of Settings. You can choose from one of the background images provided, or upload your own by clicking on the button that says "Change Background Image." Then, click on "Choose File" to upload one from your computer. You can also play with the color scheme by clicking "Change Design Colors. If you look on the left hand side, there is a list. Click onto Design to change your background. Customize your profile: If you go onto account (on the left side of the page), you can change basically anything that’s listed on there. Decide when you want to receive emails from Twitter. Under the "Notifications" tab, there is a list of actions. Check the boxes next to those actions for which you'd like to receive an email.
  8. 8. Sending Direct Messages (DM) • • • • • • • Send DMs DMs are direct messages. They go straight to the intended person that you are messaging. The DM feature uses an inbox and outbox system, but you are still limited to using 140 characters; you are also limited to sending DMs to only those users who follow you. DMs cannot be seen by anyone other than yourself and the chosen recipient, and are more personal. To send a DM, go to the page of the follower you're sending one to, and click on the "Message" box. Be aware that some people really dislike DMs on Twitter because they reason that Twitter is an open conversation and a fast one, not a disguise for sending each other private messages. Also, DMs are not appreciated when they involve marketing or advertising. Some DMs which are sent to you are spam, If you see A link sent to you, do not open it unless you told that person to DM you a link..
  9. 9. • • • • • • • Followers Gaining Followers: Your Twitter can be as intimate or as big as you choose. If your goal is to gather lots of followers, though, be sure to keep your posts interesting and relevant. You shouldn't underestimate the power of following others, either—often times if you follow someone they'll follow you back. Finally, give your favorite followers shout outs occasionally. This could be through direct tweets, blogs, or a simple #FF (#FollowFriday) mechanism. This is where you tweet a short list of your key followers who you think would be good for others to follow and include the hash tag #FF, they are generally sent out at the end of the week hence the name. This will often be reciprocated, meaning your name gets circulated. However, #FollowFridays are going out of fashion and many commentators question their worth due to their spam-like nature. A simple RT (re-tweet) can be a very effective way of attracting followers. Re-tweets are a real time affirmation of someone else's statement and is often rewarded with a follow. If you join in with follow trains, which is a new trend, you will gain over 100 followers only if you follow the rules. All you have to do is follow people who RT the tweet.
  10. 10. Verified Accounts • If you see a Celebrity with a blue tick next to their twitter name, then that means it’s their real account. • In June 2008, Twitter launched a verification program, allowing celebrities to get their accounts verified. • Originally intended to help users verify which celebrity accounts were created by the celebrities themselves (and therefore are not fake). • Twitter have verified accounts of businesses and accounts for public figures who may not actually tweet but still wish to maintain control over the account that bears their name.