Social Media Trends

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Prezentacija "Social Media Trends" koju je Adrian Scott održao na konferenciji iFront 10. juna 2009. godine u Beogradu.

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Social Media Trends

  1. 1. Social Media Trends Porous Boundaries and Leverage Adrian Scott, Ph.D. www.adrianscott.com Founder/CEO, Ryze
  2. 2. Personal Background  Founding investor, Napster (peer-to-peer)  Pioneered Social Networking in 2001 – Ryze Major Influence on Friendster Precursor to Myspace, Facebook  Currently: New Social Media Project
  3. 3. 3 Important Words  Systems  Leverage  Scalability
  4. 4. Social Media  Anything that can have a spam problem (Clay Shirky)
  5. 5. Business Implications & Opportunities  Porous Boundaries  Leverage Greater Resources
  6. 6. Traditional Strategy Model  Porter's Five Forces Supplier Customer Substitutes Competitors Barrier to Entry
  7. 7. Missing Force  Complementors
  8. 8. Each business interaction as an API  Application Programming Interface  Customers, Suppliers, Complementors, …  “Employees” / Workers
  9. 9. Leveraging Resources  Facebook API  OpenSocial API  Twitter API  Leveraging existing 'social networks'
  10. 10. Crowdsourcing  Competitions  Talent 'auditions' / recruitment  Amazon mechanical turk, mturk.com  On-demand labor, unbundling the labor contract, increasing freedom  Labor process as part of the service / experience
  11. 11. Cloud Computing  Leverage for accelerated development  Google App Engine  Amazon Web Services
  12. 12. Social Media  Social Consequences of Actions
  13. 13. Power-Law Distribution  The misleading average  Median is below the mean  Deployment of resources
  14. 14. Business requirements evolve  Sociological & psychological capabilities
  15. 15. Metrics & Data analysis  Analytics  A/B Testing  Personalization  Investment Decisions  Iteration (Learning) Capability
  16. 16. Double-Exponential Tech  Double-Accelerating Exponential Development of Technology
  17. 17. For Additional Exploration  Raymond Kurzweil  Clayton Christensen  Made to Stick  Four Steps to the Epiphany  Power-law distributions (Scale-free)  My contact info: www.adrianscott.com  Ryze: www.ryze.com

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