Big Data & Social Media: Opportunities & Risks


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We are now sharing more data on social media platforms each day than was previously available to the entire world. Such raw data supports business intelligence and analytics, as well as enterprise-wide solutions. This has paved the way for innovative technological platforms facilitating the collection, storage, aggregation and processing of data. Other types of data collected on mobile devices and other publicly available ‘open data’ can augment the underlying data and assist with our understanding of the combined value. The term ‘big data’ has been coined to cover our analysis ofthis data, and the product of this analysis is being used to develop marketing and business strategies, and steer changes to product development and customer experience. It is also relevant in all areas of our society from business and education to healthcare, government and politics.

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Big Data & Social Media: Opportunities & Risks

  1. 1. International Federation of Computer Law Associations (IFCLA) Munich, Germany, 20 - 22 June 2012Big Data & Social Media:The Opportunities & RisksRichard GrahamPartner, London21 June 2012© 2012 Edwards Wildman Palmer LLP & Edwards Wildman Palmer UK LLP
  2. 2. Big Data & Social Media♦ Big Data♦ The Intersection of Big Data & Social Media♦ The Opportunities♦ The Legal Minefield & Risks
  3. 3. Big Data Software Cloud Interoperability Computing / APIs Innovative Broadband / Platforms 3G/4G/LTE Connected Smart Phones Devices
  4. 4. The Intersection of Big Data & Social Media Image Courtesy of Dion Hinchcliffe, ZDNet
  5. 5. The Opportunities Marketing Ad Tracking Strategy National Business Social Big Data Security Data Sources Strategy Media Innovation Product & Customer Development Experience
  6. 6. The Opportunities♦ Advertising ♦ Global Advertising: $500 billion in 2011- a growth rate of 4.5% ♦ Online Advertising: $80.2 billion - a growth rate of 17.2% ♦ Online Advertising now exceeds Print Advertising ♦ Online Advertising ♦ 16.1% of global advertising in 2011 ♦ 22% of global advertising in 2015 ♦ North America: 41.7% of the worldwide total in 2011 ♦ Europe: Double digit growth for Olympics ♦ China: 145% growth between 2011 and 2015
  7. 7. The Risks♦ The Pregnancy StoryPurchasing Advanced Customer Surprised Baby Coupons GrandfatherData Analytics Categorisation
  8. 8. The Risks♦ The Social Media Timebomb: The Threat to Big Data Data Copyright Confidentiality Protection & Privacy Data InformationOwnership & Regulatory Security Contract The Right Privacy by Data Reputational Liability to be Design Portability Forgotten Explicit International Transparency Consent Transfer
  9. 9. Thanks & Questions Richard Graham Partner Edwards Wildman Palmer LLP Dashwood 69 Old Broad Street London EC2M 1QS +44 (0) 20 7556 4418 (Direct) +44 (0) 20 7583 4055 (Office) +44 (0) 7879 554 259 (Mobile)