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ICE - Italian Institute for Foreign Trade  Economic Forum Bulgaria - Italy: a common exit strategy from the world recessio...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE A Worldwide Network <ul><li>ICE - a  Trade Promotion Organization  under the Min...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE <ul><li>ICE provides  advice, assistance  and  support  to Italian SMEs on forei...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Government Support to Italian Exporters and Overseas Investors Public Promotion ...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Government Support to Italian Exporters and Overseas Investors P u b l i c  Prom...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Services to firms   <ul><li>specialized and customized  paid services  to advise...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Protection of Intellectual Property Intellectual  Property Rights centers Specia...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE ICE Sofia <ul><li>Italian Festival  in Bulgaria (June),  Plovdiv  autumn  Techni...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE ICE Sofia <ul><li>MoU   with the  Bulgarian SME Promotion Agency (BSMEPA) </li><...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Access to European Funds in South-Eastern and Central Europe European Funds Info...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE <ul><li>in-depth market  studies and surveys  on strategic export and investment...
ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE in Bulgaria Италиански Институт за Външна Търговия Секция за Насърчаване на Обме...
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Bulgaria - Italy: a common exit strategy from the world recession

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Fabrizio Camastra, ICE - Italian Institute for Foreign Trade

Italian Festival in Bulgaria 2010
Forum economico “Bulgaria-Italia: insieme per uscire dalla crisi”

Sofia, 7 giugno 2010

Published in: Business
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Bulgaria - Italy: a common exit strategy from the world recession

  1. 1. ICE - Italian Institute for Foreign Trade Economic Forum Bulgaria - Italy: a common exit strategy from the world recession Sofia, 7 June 2010
  2. 2. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE A Worldwide Network <ul><li>ICE - a Trade Promotion Organization under the Ministry of Economic Development </li></ul><ul><li>Head Office in Rome </li></ul><ul><li>116 offices in 88 countries </li></ul><ul><li>17 Regional Offices in Italy, that work with </li></ul><ul><li>local government and institutions </li></ul><ul><li>local business systems </li></ul><ul><li>to liaise with the international network </li></ul>
  3. 3. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE <ul><li>ICE provides advice, assistance and support to Italian SMEs on foreign markets. </li></ul><ul><li>Four “pillars” for this purpose: </li></ul><ul><ul><li>market information </li></ul></ul><ul><ul><li>public promotion and marketing support </li></ul></ul><ul><ul><li>tailored services </li></ul></ul><ul><ul><li>management and vocational training </li></ul></ul>
  4. 4. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Government Support to Italian Exporters and Overseas Investors Public Promotion and Marketing Support <ul><li>The tools : </li></ul><ul><li>yearly Promotion Plan , funded by the Ministry and supplemented with private funding (60% - 40%) </li></ul><ul><li>geographical and sectoral focus </li></ul><ul><li>partnership agreements with the Italian Regions, Professional Associations, Chambers of Commerce, Trade Fair Organizations, Universities and others </li></ul><ul><li>targeted “Made in Italy” promotion plans </li></ul><ul><li>ICE-Association of Italian Banks-Confindustria government-led missions </li></ul>
  5. 5. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Government Support to Italian Exporters and Overseas Investors P u b l i c Promotion and Marketing Support <ul><li>Crucial to the planning process: </li></ul><ul><li>“ market intelligence”, information and proposals received from ICE offices throughout the world </li></ul><ul><li>consultation with trade Associations, the Italian Regions and other partners </li></ul>
  6. 6. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Services to firms <ul><li>specialized and customized paid services to advise and support Italian exporters and potential investors in foreign markets </li></ul>Training, a market strategy <ul><li>Cor.C.E., cooperation with academic institutions, internships in Italy and abroad </li></ul><ul><li>seminars for foreign operators , cooperation with local government and other institutions </li></ul>
  7. 7. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Protection of Intellectual Property Intellectual Property Rights centers Specially trained personnel at selected ICE offices offering firms information, guidance and legal support. Markets are monitored. Special cases can warrant legal proceedings whose costs will be borne by the Italian government. <ul><li>China - Shanghai, Canton, Hong Kong </li></ul><ul><li>India - New Delhi </li></ul><ul><li>Vietnam - Ho Chi Minh City </li></ul><ul><li>Turkey - Istanbul </li></ul><ul><li>South Korea - Seoul </li></ul><ul><li>United Arab Emirates - Dubai </li></ul><ul><li>Russia - Moscow </li></ul><ul><li>Brazil - Sao Paulo </li></ul><ul><li>United States - New York </li></ul>
  8. 8. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE ICE Sofia <ul><li>Italian Festival in Bulgaria (June), Plovdiv autumn Technical Fair (September-October) </li></ul><ul><li>53 events and initiatives in 2009 </li></ul><ul><li>substantial increase in requests for customized services for the Bulgarian market </li></ul>
  9. 9. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE ICE Sofia <ul><li>MoU with the Bulgarian SME Promotion Agency (BSMEPA) </li></ul><ul><ul><li>8 training courses in 3 years for Bulgarian SMEs, on international marketing and trade, quality control, food safety standards and certification, and more </li></ul></ul><ul><ul><li>information exchange, cooperation in initiatives, projects </li></ul></ul><ul><li>MoU with the InvestBulgaria Agency </li></ul><ul><ul><li>information exchange, cooperation in country presentations </li></ul></ul>
  10. 10. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE Access to European Funds in South-Eastern and Central Europe European Funds Information Center Set up in 2007 - “New Member States” Project Specialized personnel providing: <ul><li>Bulgaria - Sofia </li></ul><ul><li>Czech Republic - Prague </li></ul><ul><li>Hungary - Budapest </li></ul><ul><li>Poland - Warsaw </li></ul><ul><li>Romania - Bucharest </li></ul><ul><li>Slovak Republic - Bratislava </li></ul><ul><li>information and guidance on EU Structural and Cohesion Funds </li></ul><ul><li>leads on works, services and supply tenders </li></ul><ul><li>presentations/seminars on business climate and investment opportunities </li></ul>ICE Sofia and other selected ICE offices
  11. 11. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE <ul><li>in-depth market studies and surveys on strategic export and investment opportunities in Bulgaria </li></ul><ul><li>enhanced promotion of the Bulgarian market in Italy, with country presentations and business encounters </li></ul><ul><li>supporting initiatives of immediate commercial interest </li></ul><ul><li>enhanced cooperation between public institutions on both sides, exchanges of experts, mutual consultancy on administrative practices </li></ul><ul><li>responding to demand for management training on international trade-related issues </li></ul>How can we contribute to a common exit strategy from the recession ?
  12. 12. ICE - ITALIAN INSTITUTE FOR FOREIGN TRADE in Bulgaria Италиански Институт за Външна Търговия Секция за Насърчаване на Обмена към Посолството на Италия Бул. Княгиня Мария Луиза, 2 Бизнес Център ЦУМ, етаж 5 1000 София тел 00359 2  9861574, 9861618 Факс 00359 2 9817346 www.italtrade.com email:  [email_address] Head Office in Rome Istituto nazionale per il Commercio Estero Via Liszt, 21 00144 Roma, Italia

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