GBE Factory | Market analysis - Brandenburg


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Criteria and Summary of the results of the Market analysis of Brandenburg region.
Hannover Messe, Technology Cooperation Days Hannover, 24.-25.04.2012

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GBE Factory | Market analysis - Brandenburg

  1. 1. GREEN-BLUE ENERGY FACTORY Market Analysis Anna Turco Italian Chamber of Commerce for Germany Hannover Messe, Technology Cooperation Days Hannover, 24.-25.04.2012
  2. 2. Market analysis - Partners
  3. 3. Market analysis - Brandenburg
  4. 4. Market analysis - CriteriaSECTOR SELECTION• High energy consumption• Representative for Brandenburg industrial structure• Stakeholders interested in GBE-Factory project
  5. 5. Market analysis - CriteriaBranches Energy Consumption and Energy Intensity - Germany 2007 * red=high energy intensity, >10 MJ per EUR
  6. 6. Market analysis - CriteriaBrandenburg Branches of Competence •Wood & Paper •Metall •Chemistry •Rail Industry •Aviation •Automotive •Oil and Biofuels •Energy •Food Industry •Logistic •Optics •Media and ICT •Geoinformation •Biotechnology / Life Science •Tourismus
  7. 7. Market analysis - Criteria Brandenburg data research  INTERVIEWS  3 EXPERTISES Clustermanager Energy Energy Technology Initiative Bioenergy PromotionMetal, Chemistry and Paper were NOT recommended
  8. 8. Market analysis - FocusRECOMMENDED ON BRANDENBURG- FOOD PROCESSING INDUSTRY- TOURISM thermal baths + wellness hotels
  9. 9. Market analysis – Food Industry
  10. 10. Market analysis – Food Industry Energy consumption in GJ (including non-energy consumption) Coal, renewable Other Total Heating oil Natural gas Power energy, district sources of heating energy IndustryManufacture of food and feed 4 704 452 455 480 2 349 066 1 347 697 540 407 11 802 part of animal feed production 338 830 n.s. n.s. 130 430 n.s. n.s.Manufacture of beverages 866 449 n.s. 278 077 545 831 n.s. n.s.No specification data - for confidentiality reasons (•) Source: Statistisches Landesamt Berlin-Brandenburg
  11. 11. Market analysis – Food Industry Manufacture of food and feed Energy consumption in GJ Slaughtering and meat processing 709 413 Fruit and vegetable processing 375 671 Milk processing 398 760 Grain mills, manufacture of starch and starch 843 877 products Manufacture of bakery and pasta 634 369 Manufacture of other food 1 403 530 Manufacture of animal feed 338 830 overall 4 704 452 Source: Statistisches Landesamt Berlin-Brandenburg
  12. 12. Market analysis – Food Industry General optimization potential mostly in cross-section techniques: - compressed air - refrigeration - air conditioning - lighting - cleaning Higher energy efficiency through waste recycling (like in a biogas plant)
  13. 13. Market analysis – Food IndustryCase study in North Rhine-WestphaliaHeat recovery from waste heat cooling tunnel forpasteurization75% reduction (75,000 ³ gas), NRWOptimized operation of the cooling system in dairyprocessing (refrigeration compressor)30% reduction in electricity savings (1.400 MWh)
  14. 14. Market analysis – Spas/Hotels Adventure and Leisure Thermal / Thermal brine bath both Spas distributed evenly over Brandenburg Adventure and water parks primarily near Berlin and in South Brandenburg Source: Brandenburgischer Kurorte- und Bäderverband
  15. 15. Market analysis – Spas/HotelsPrimary energy demand in baths:High heat demand- in the sauna- in swimming pools (continuous evaporation of water surface)- hot water by showeringPower consumption and heat sink requirements during summer monthsTypical power consumption of a bath (built after 1990): kWh per m² of waterHeat 3.500Power 1.300Source: Böttcher 2009
  16. 16. Market analysis – Spas/Hotels Energy consumption in hotels and restaurants Energy CO2 Companies Total CO2 consumption emissions per Company type in emissions per per operation farm per year Germany* year (in tons) per year (kWh) (in tons) 1+2 Stars 793 294.425 105 83.265 Hotels 3 Stars Hotels 4.845 372.727 134 649.230 4 Stars Hotels 2.293 1.653.000 658 1.508.794 5 Stars Hotels 134 5.746.000 2.342 313.828 Bed&Breakfast 16.675 219.295 84 1.400.700 Pensionen 6.049 150.065 54 326.646 Summe 30.789 4.309.463 Calculations are based on estimates of average values ​of the energy campaign Hospitality * Non-classified hotels according to the classification DEHOGA hotel are not included in the number Source: Deutscher Hotel- und Gaststättenverband e.V. (DEHOGA)
  17. 17. Market analysis – Spas/HotelsPossible Improvement:relatively simple measures can generate 50% energy savings- pool cover- demand controlled ventilation- saving circuits- insulation, etc.Possible measures in almost all areas:- electrical engineering- heating- ventilation- water- the building itself
  18. 18. Market analysis – Spas/HotelsClimate and energy into thermal baths spas hotels- Image matter!- "Green image" desirable, as tourists in the spa andhealth area would often have a sustainable living- DEHOGA also makes in his attention to the energycampaign image aspect:- Climate-friendly tourism products are already dealt andthe "Land of Brandenburg Tourism Concept 2011-2015"gives energy efficiency high priority("Green Brandenburg")
  19. 19. Market analysis – Food Processing IndustryEmpirical Investigation:Focus groupTopics: energy efficiency and local energy production7 March 2012 @ the Potsdam Chamber of Commerce24 participantsSpeakers from Potsdam Chamber of Commerce + Brandenburg Economic Development BoardModerated discussion oncurrent energy situation of participating companies + necessary support neededConsulting engineers participated in the focus group partFirst contacts have been made7 questionnaires based on telephone interviews + 3 personal discussion @ Focus GroupDetermination of quantitative data through questionnaires entrepreneurs(through participating companies, focus group and interview partners)
  20. 20. Market analysis – Spas/HotelsEmpirical Investigation10 questionnaires answered by entrepreneurs- based on telephone interviews * 8 thermal and leisure pools approx. 50% of Brandenburgs Baths * 2 spa hotels with thermal operatingDetermination of quantitative data through questionnaires- energy efficiency + local energy production
  21. 21. Market analysis – Summary of the resultsOptimization of energy costs  ISSUE for all interviewed companies 19 of 20 interviewed companies need enhancement of energy efficiency (exception: 1 new thermal bath) Higher relevance given to “energy efficiency issue” than to “renewable energies issue” Most companies consider energy source as second-rate  price = critical factor Larger SMEs mainly have an active energy management  they are often already in an advanced process optimization Many Food Processing companies are involved in cluster and network activities  receive multifaceted advice and information The production process in manufacturing companies is often complex  specialized and technical solutions are more important than standard advice
  22. 22. Market analysis – Support needed Category 1: Companies / baths without urgent needs: - satisfactory energy-situation in the company - energy advice and support already secured - implementation of optimization measures in the near future unlikely Efficiency measures to be carried out without external help Category 2: Companies / baths: measures for the energy-optimization already designed Financial support needed to implement them - need for advice on subsidies (i.e. specialists ZAB, Zukunft Agentur Brandenburg) Category 3: Companies / baths: measures for energy optimization already planned but not yet decided on time and specific measures  Companies reluctant to implement  difficulties to find individual appropriate technical and legal advice. Through the mediation of ad hoc specialists for each company’s need the implementation process could be promoted. Category 4: Firms that recognize the need for energy optimization of their business since long time, practical ideas for solving the problem, however, are only just at the beginning stage.  Companies in this category expressed highest need for support!
  23. 23. NEXT GBE FACTORY ACTIVITIES GREEN VENTURES 2012 POTSDAM, Brandenburg, 13. - 15. June 2012The International Partnership Forum for Environmental and Energy Technologies B2B MEETINGS, NETWORKING and much more! FOR MORE INFORMATION: Dr. V. D‘Ambrogio
  24. 24. CONTACT DATA Anna Turco GBE FACTORY Project Manager Italian Chamber of Commerce for Germany Italienische Handelskammer für Deutschland e.V. Friedrich-Ebert-Anlage 58 D-60325 Frankfurt am MainTel: +49 / (0) 69 / 97145226 | Fax: + 49/ (0) 69 / 97145299 E-mail: URL: