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A Complete Content Strategy in 2 Hours a Week

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This presentation was created for members of the Venture Out accelerator in NYC. It covers a high level strategy on creating content that resonates with your target audience consistently.

Published in: Marketing
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A Complete Content Strategy in 2 Hours a Week

  1. 1. A Complete Content Strategy in 2 Hours a Weekcc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00
  2. 2. About Us • Copyblogger Certified Content Marketers • LeadPages Certified Conversion Specialists • Badged Google Partners
  3. 3. Content Is King cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02
  4. 4. How to Make Great Content? cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08
  5. 5. Content Strategy cc: Mukumbura - https://www.flickr.com/photos/11738433@N03
  6. 6. 2 Hours a Week • Who it's for • Why it exists • What it is • Where to promote it
  7. 7. Who is your ideal customer? cc: Great Beyond - https://www.flickr.com/photos/26104563@N00
  8. 8. Before You Do Anything Else You must identify your ideal customer. cc: e_monk - https://www.flickr.com/photos/10676369@N07
  9. 9. Identify Your Ideal Customer • Interviews • Surveys • Purchase history • Pricing structure
  10. 10. Where do they hang out? cc: Nick-K (Nikos Koutoulas) - https://www.flickr.com/photos/33284937@N04
  11. 11. What are their problems? "Pain points" cc: colemama - https://www.flickr.com/photos/33901022@N00
  12. 12. Identify Your Ideal Customer • Quora • Amazon reviews • Competitor complaints • Rival IQ
  13. 13. Why create content? cc: Alejandro Castro - https://www.flickr.com/photos/8063328@N06
  14. 14. Content Goals 1. Sharing 2. Discussion 3. Lead generation 4. Sales
  15. 15. Content Goals • Authority • Customer loyalty • Increase exposure • Attract partners • Overcome objections • Test new ideas
  16. 16. Now What? cc: laffy4k - https://www.flickr.com/photos/73207064@N00
  17. 17. Allocate Resources
  18. 18. Mix It Up • Quick fixes • How to's • Long form guides • Entertainment • Brand connections • -5% sales
  19. 19. The 5C's of Content • Copywriting • Context • Cornerstone • Connection • Conversion
  20. 20. Distribute Automation makes this faster cc: Tetra Pak - https://www.flickr.com/photos/45782447@N02
  21. 21. Test Remember Google Analytics? cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
  22. 22. What Makes it Great? cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07
  23. 23. Summary • Research • Prioritize • Create • Distribute • Test
  24. 24. Your Move. cc: teliko82 - https://www.flickr.com/photos/8727395@N04
  25. 25. Get the Deck AnAbstractAgency.com/venture-out/
  26. 26. Thanks. Any questions?

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