PROBLEMS & SOLUTIONS<br />in a Global Community<br />Presenter: Robert Allen Peeler<br />Assistant Online Community Manage...
© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.  <br />
<ul><li> FINAL FANTASY XI: Unique MMO
 Distinct Player Concept
 same game, same people, same time
 service regardless of region/language
 challenging regional coordination</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.  <br />
<ul><li> FINAL FANTASY XI
 Major Step Into the MMO Experience
 Uniquely Identifiable Services
 Consoles at the Ready
 Expansions/Add-Ons
 Simultaneous Global Updates</li></ul>-Main Series Title<br />Confidence<br />-Early MMO Title<br />Innovation<br />-8th Y...
<ul><li> NA Community Team
 JP Community Team
 EU Community Team</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.  <br />
<ul><li> International Relations
 Difficult Communication
 Unexpected Attacks: RMT
 Working With Another Online Title</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved.  <br />
<ul><li> Developer Q&A
 Multiple Regions Involved
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GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)

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GDC Austin 2009-Final Fantasy XI-Problems And Solutions In A Global Community By Robert Allen Peeler (Square Enix)

  1. 1. PROBLEMS & SOLUTIONS<br />in a Global Community<br />Presenter: Robert Allen Peeler<br />Assistant Online Community Manager<br />Square Enix Inc.<br />
  2. 2. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  3. 3. <ul><li> FINAL FANTASY XI: Unique MMO
  4. 4. Distinct Player Concept
  5. 5. same game, same people, same time
  6. 6. service regardless of region/language
  7. 7. challenging regional coordination</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  8. 8. <ul><li> FINAL FANTASY XI
  9. 9. Major Step Into the MMO Experience
  10. 10. Uniquely Identifiable Services
  11. 11. Consoles at the Ready
  12. 12. Expansions/Add-Ons
  13. 13. Simultaneous Global Updates</li></ul>-Main Series Title<br />Confidence<br />-Early MMO Title<br />Innovation<br />-8th Year of Service<br />Dedication<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  14. 14. <ul><li> NA Community Team
  15. 15. JP Community Team
  16. 16. EU Community Team</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  17. 17. <ul><li> International Relations
  18. 18. Difficult Communication
  19. 19. Unexpected Attacks: RMT
  20. 20. Working With Another Online Title</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  21. 21. <ul><li> Developer Q&A
  22. 22. Multiple Regions Involved
  23. 23. Minimal Developer Time
  24. 24. Language Barriers</li></ul>Problem I:<br />International Relations<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  25. 25. <ul><li> Re-thinking the Q&A
  26. 26. Improve Q&A Flows
  27. 27. Simplify/Combine Issues
  28. 28. Avoid Repetition
  29. 29. Create Translation Schedules</li></ul>Problem I:<br />International Relations<br />SolutionBetter Dev. Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  30. 30. <ul><li> Live (IRL) Events
  31. 31. Costs for Attending
  32. 32. Small Events to Big Events
  33. 33. Left-Out Locales</li></ul>Problem I:<br />International Relations<br />SolutionBetter Dev. Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  34. 34. <ul><li> Live Community Event
  35. 35. Planning an Event
  36. 36. Fan Sites & Player Interaction</li></ul>Problem I:<br />International Relations<br />SolutionBetter Dev. Comm.<br />Better Dev. Interaction<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  37. 37. <ul><li> Differing Schedules
  38. 38. Adjusting to Timezones
  39. 39. Translation Delay</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  40. 40. <ul><li> Ex: Elemental Resistance Issue
  41. 41. Effects Across Game
  42. 42. Delayed Response
  43. 43. Ex: Pandemonium Warden</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  44. 44. <ul><li> Tools of Communication
  45. 45. Community Topics/Reports
  46. 46. Player Promotions</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  47. 47. <ul><li> Illegal RMT
  48. 48. Compromised Accounts
  49. 49. Policy Adjustments
  50. 50. Preventative Measures Concern
  51. 51. Player Perspective: Shifted Blame</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  52. 52. <ul><li> Reviewing/Updating Policies
  53. 53. Listening/Responding to Player Feedback
  54. 54. Brainstorming Prevention Solutions
  55. 55. Special Task Force (STF)
  56. 56. Security Token</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution<br />Adapting with Change<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  57. 57. <ul><li> FINAL FANTASY XIV
  58. 58. FINAL FANTASY XI Future Plans
  59. 59. Supporting Veteran FINAL FANTASY XI Players
  60. 60. New Responsibilities
  61. 61. New Players</li></ul>Problem I:<br />International Relations<br />SolutionDev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution<br />Adapting with Change<br />Problem IV:<br />Another Online Title<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  62. 62. <ul><li> Methodology
  63. 63. Fan Site Partnership
  64. 64. Exclusive Opportunities
  65. 65. Relationship Building</li></ul>Problem I: International Relations<br />Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.<br />Solution:<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution:<br />Adapting with Change<br />Problem IV:<br />Another Online Title<br />Solution: Fan Sites<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  66. 66. <ul><li> Ex. Premier Site Summit
  67. 67. Planning
  68. 68. Annual Direction
  69. 69. Future of Player Communities
  70. 70. Who’s Invited
  71. 71. What Fan Sites Can Do
  72. 72. From Invites to Articles</li></ul>Problem I:-International Relations<br />Solution:Dev. Comm. & InteractionProblem II:<br />Difficult Comm.<br />Solution:<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution:<br />Adapting with Change<br />Problem IV:<br />-Another Online Title<br />Solution: Fan Sites<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  73. 73. <ul><li> Global Community Service
  74. 74. Every Adventurer is Our Customer
  75. 75. Community Team Cooperates Globally
  76. 76. Addressing Discrepancies</li></ul>Problem I: International Relations<br />Solution:Dev. Comm. & InteractionProblem II:Difficult Comm.<br />Solution:<br />Regular Comm.<br />Problem III:<br />Unexpected Attacks<br />Solution:<br />Adapting with Change<br />Problem IV:<br />Another Online Title<br />Solution: <br />Fan Sites<br />© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  77. 77. <ul><li> FINAL FANTASY XI: Global MMO
  78. 78. Fostering an International Community
  79. 79. Avoiding Lapses in Communication
  80. 80. Global Coordination
  81. 81. Addressing the Unexpected</li></ul>© 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  82. 82. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />
  83. 83. © 2001 - 2009 SQUARE ENIX CO., LTD. All Rights Reserved. <br />

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