Raheem DeVaughn - 'Look' Behind the Melody (advance album preview packaging)

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PDF of the Advance Album preview sampler CD/DVD package for Raheem DeVaughn’s 2008 album, LOVE BEHIND THE MELODY.

Creative direction and concept development by Ian Steaman

Art Design by Jeff Gilligan

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Raheem DeVaughn - 'Look' Behind the Melody (advance album preview packaging)

  1. 1. THE CD: 01. WOMAN 02. CUSTOMER 03. ENERGY FEATURING BIG BOI 04. BUTTERFLIES 05. MO BETTER 06. MARATHON FEATURING FLOETRY 07. FRIDAY (SHUT THE CLUB DOWN) LOOK BEHIND THE MELODY THE DVD: 01. LOVE BEHIND THE MELODY EPK 02. WOMAN: THE MUSIC VIDEO 03. WOMAN: LIVE IN ATLANTA, SEPTEMBER 2007
  2. 2. THE R&B HIPPIE NEO SOUL ROCK STAR RAHEEM DEVAUGHN IS BACK! A gifted storyteller, DeVaughn is a young man with volumes of short stories that found their way onto his critically-acclaimed debut album, The Love Experience which has sold 1/4 million albums to date just off of word-of-mouth and touring alone. Even more stories fill the follow-up album, Love Behind The Melody, featuring musical contributions by such production heavyweights as Scott Storch (Chris Brown, Beyonce, Dr. Dre), Bryan Michael Cox (Usher, Chris Brown, Mariah Carey, Mary J. Blige), Mark Batson (Jay-Z, Dr. Dre & Alicia Keys), Carvin & Ivan (Musiq Soulchild, Jill Scott, Faith Evans), Kwame (Tweet, Lloyd Banks), Jack Splash (Alicia Keys) and Chucky Thompson (Notorious B.I.G., Mary J. Blige and Faith Evans) as well as featured appearances by Big Boi of OutKast and Floetry. Forget about just placing Raheem DeVaughn in the neo-soul category though. His voice, velvety, chalky, pristine and gut-wrenching borrows heavily from generations before him. From the hypnotic and soulful and armed with an amazing falsetto, Raheem vacillates between love songs with urgency and socially conscious songs that show love for all people. On Love Behind The Melody Raheem bridges the gap between an older generation of R&B masters and their all too few modern counterparts. He is obviously a student of the genre who has thoroughly studied his forefathers - a true soul man and real deal live performer in a microwave music era that some have dubbed the ‘hip hop Marvin Gaye.’ So take a ‘look behind the melody’ - drink in the seven amazing cuts from Love Behind The Melody on the CD sampler given to you espe- cially in advance of the album’s release next year on 1.15.08. Then play the DVD to learn more about the new album from Raheem him- self in an exclusive EPK; watch the sexy, cool video for the first single, “Woman,” and then get a brief taste of why Raheem’s live shows have become the buzz of industry by watching a clip of him performing “Woman” live in Atlanta earlier this year. And like Raheem always says at his shows, “Tell a friend to tell a friend” because the Love Experience that Raheem brings to his music and his shows is to be shared with everyone you know….
  3. 3. E very year the critics are ready to proclaim the death of soul music. Moaning to one another about the days when Curtis Mayfield, Barry White and Marvin Gaye once walked the earth like musical giants, sometimes they sleep when something fresh does come along. Having perfected his craft as a young artist by releasing numerous mixtapes and performing throughout his hometown of Washington, D.C., Raheem was determined from the beginning to be the best. Introduced to an wider audience in 2005 with the release of his debut disc The Love Experience, singer Raheem DeVaughn has always strived create the perfect hybrid of old school grooves and new school attitude. “When I hit the stage, it’s all about that passion for the music,” Raheem says. “When I’m in the studio, it’s about combining that same passion with recording timeless songs.” With the release of his sophomore project Love Behind The Melody, it is obvious that Raheem DeVaughn is steadily moving towards his goal of becoming an eternal soul man for the new millennium. “I’m always working, so when the label said they were ready for a new album, I already had 30 songs prepared.” Though a few of Raheem’s completed tracks were chosen, it was decided that he would be put in the lab with a roster of A-list producers that includes Mark Batson, Chucky Thompson, Bryan Cox and Scott Storch. “I know I’m one of the most slept on artists out right now. Not that I mind being the underdog, but hopefully Love Behind The Melody will change all of that.” Showing steady growth from his debut project, the first single is the Chucky Thompson produced “Woman.” With its laidback groove and vocal charm, this is one of the better ballads of 2007. Thompson’s streak of producing top-selling hits began around 1994 when he produced “One More Chance” for the late Notorious B.I.G. as well as the Grammy-nominated album My Life for Mary J. Blige. “I knew from the moment I stepped into the studio with Chucky, I was going to get exactly what I needed,” says Raheem. “At the end of the day, it’s all about good music, and that is what Chucky brought to the project.” Joining forces once again with friend and producer Kenny Dope, who worked on Raheem’s debut disc, the two joined forces on “Marathon” and “Desire” Smiling, Raheem says, “Kenny is like my brother, so it’s always special when we get to work together.” Newcomer Jack Splash (Alicia Keys) also brings the soul on his song “Mo Better,” a heavy midnight ballad that invokes memories of driving through the deserted streets blaring the Brothers Johnson and the Floaters. “God moves when me and Jack step in the studio together,” laughs Raheem. “We were in the studio for three days and we made nine songs. Jack is straight out of Purple Rain, but he was focused on his art. To me, that is most important.” Working in a Miami studio with Scott Storch was another thrilling experience for the young singer. “We went sailing on his yacht for a few hours, and all we talked about was music,” Raheem remembers. Having once worked closely with Dr. Dre, as well as producing tracks for Beyonce (“Baby Boy”) and Chris Brown (“Exclusive”), Storch knows how to make a hit record. “I played him some of my stuff, and we just wilded out on a vibe.” The result was the midtempo bop of “Energy,” which features stellar guest spot from superstar rapper Big Boi. KEY FACTS: Still performing at a steady pace, Raheem has played everywhere from Japan to Jamaica to a recent sold-out show at BB King’s in New York City. “I have a little bit of a cult following,” he says. “Sometimes - His debut album, The Love Experience sold 1/4 million copies off of touring and word-of-mouth alone. I see the same people in different cities, and I just love that.” - The new album, Love Behind The Melody features production by Scott Storch (Chris Brown), Mark Batson (Jay-Z, Dr. Dre & Alicia Keys), Working with Cali-based producer Mark Batson (Dr. Dre, Jay-Z, Alicia Keys, Dave Matthews Band) on the Jack Splash (Alicia Keys) and featured appearances by Big Boi of OutKast and Floetry. beautiful “Butterflies,” DeVaughn created one of the coolest tracks on Love Behind The Melody with one of - Raheem was featured on the #1-selling album Underground Kingz by UGK on the track “Strong Woman” with Talib Kweli. the strangest line-ups. “The guitar was played by the baseball player Barry Zito,” explains Raheem of the - He was also featured on the #2-debuting album Eardrum by Talib Kweli on the track “Country Cousins” with UGK. amazing solo. “You can hear the magic in this song.” - He has been appeared in Vibe, Giant, Complex, Ebony and Essence magazines as well as on MTV.com for their ‘You Hear it Hear First’ segment. In addition, Raheem also stresses that keeping his health in check has helped make him a better singer and performer. “I’ve been going to the gym, and all that is good for you mind and spirit.” - Raheem has toured or performed with Common, Keyshia Cole, Erykah Badu, Angie Stone, Lyfe Jennings, Brian McKnight and New Edition And, based on the joyful exuberance emanating from Love Behind The Melody, he is also excited about - He has done tours for Heineken, Seagrams and Courvoisier and has been invited to go on tour with Jill Scott in the spring of next year. making new music. Maybe now’s the time to awake the sleepers. (Written by Michael A. Gonzales)
  4. 4. ABOUT THE LOVE BEHIND THE MELODY ALBUM…. TRACK LISTING: 1. HELLO LOVE... 2. WOMAN 3. LOVE DRUG 4. ENERGY FEATURING BIG BOI 5. FRIDAY (SHUT THE CLUB DOWN) 6. CUSTOMER 7. MO BETTER 8. WOMEN INTERLUDE 9. DESIRE 10. MIDNITE INTERLUDE 11. MARATHON FEATURING FLOETRY 12. BUTTERFLIES 13. SHE'S NOT YOU 14. TRY AGAIN INTERLUDE 15. TRY AGAIN 16. EMPTY 17. FOUR LETTER WORD PRODUCTION CREDITS: 12, 15 - PRODUCED BY MARK BATSON 3, 4 - PRODUCED BY SCOTT STORCH 16 - PRODUCED BY BRYAN MICHAEL COX 7 - PRODUCED BY JACK SPLASH 2 - PRODUCED BY CHUCKY THOMPSON 1, 8, 9, 10, 11, 14 - PRODUCED BY KENNY DOPE 5 - PRODUCED BY KWAME 6 - PRODUCED BY CARVIN & IVAN ADDITIONAL PRODUCTION BY ONE UP ENTERTAINMENT/ NEIZE AND COURTNEY DWIGHT AKA BLAQ SMURPH)
  5. 5. -------------------------------------------------------------------------------- NO LONGER MUSIC’S BEST KEPT SECRET! -------------------------------------------------------------------------------- “Raheem is a gem! A rare find that truly sets him apart from the rest. The minute you hear his voice and songs you have the instant feeling that you're among greatness. He embodies the soul and raw honesty of the legendary artists we long for. A true artist is one that can't be duplicated and Raheem DeVaughn drives in a lane all his own!” -- ALICIA KEYS ---------- “He's a genuine artist and his live show is incredible. That's what made me want to work with him.” -- BIG BOI OF OUTKAST (FEATURED ON RAHEEM DEVAUGHN'S “ENERGY”) ---------- “It was an absolute pleasure to finally get in the studio and do some work. We run into each other so much at shows and events that it was only right that we connected musically. I'm so uninspired, I need ya....” -- MARSHA AMBROSIUS FROM FLOETRY (FEATURED ON RAHEEM DEVAUGHN'S "MARATHON") ---------- “Raheem is your favorite artist’s favorite artist, your favorite songwriter’s favorite songwriter, and your favorite singer’s favorite singer. His excellence, diligence, and professionalism are unprecedented.” -- MARK BATSON, PRODUCER (ALICIA KEYS, JAY-Z, RAHEEM DEVAUGHN “BUTTERFLIES” AND “TRY AGAIN”) ---------- “Raheem is the quintessential soul singer for us hip hop folks. Love, passion, depth and the heart of a hustler!” -- JACK SPLASH, PRODUCER (ALICIA KEYS, RAHEEM DEVAUGHN “MO BETTER”) The new album LOVE BEHIND THE MELODY Featuring "WOMAN" nominated for Best Male R&B Vocal Performance Grammy® and the new hit single “CUSTOMER” IN STORES 01.15.08 ON TOUR WITH JILL SCOTT STARTING FEB. 08 WWW.RAHEEMDEVAUGHNONLINE.COM 2008 Zomba Recording LLC WWW.MYSPACE.COM/DEVAUGHNENTERPRISES
  6. 6. CRITICAL PRAISE FOR RAHEEM DEVAUGHN: …DEVAUGHN ILLUSTRATES A HAUNTING, YET STREETWISE WINDOW INTO THE SOUL OF A MAN, A LA MARVIN GAYE… UPSCALE (August 2005) …RAHEEM’S VOCAL RANGE IS AMAZING AND IT HAS BRIDGED THE GENERATION GAP. FORGET NEO-SOUL: RAHEEM IS A STRAIGHT UP SOUL SINGER… SISTER 2 SISTER (September 2005) …THE SOUL MUSIC SCENE CONTINUES TO SEARCH FOR THE NEXT SEXY CROONER… DEVAUGHN PROVES HIMSELF A WORTHY CONTENDER… BILLBOARD (June 25, 2005) …DEVAUGHN IS REMARKABLY CREATIVE AND SHOULD BE WATCHED… BARNES&NOBLE.com (June 2005) VISIT RAHEEM ONLINE: WWW.RAHEEMDEVAUGHNONLINE.COM WWW.THELOVEEXPERIENCE.COM WWW.MYSPACE.COM/DEVAUGHNENTERPRISES FOR PROMOTIONAL USE ONLY 88697-22209-2 & 2007 Zomba Recording LLC. FBI Warning: unauthorized reproduction of this recording is prohibited by federal law and is subject to federal prosecution

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