This work is licensed under Creative Commons Attribution Non Commercial 3.0
Opportunity Recognition Workshop.
The Value Pr...
“Business opportunities are like buses,
there’s always another one coming.”
Richard Branson
Part 5: Case study
The case eXia
Background: VUB technology
ETRO research group
Sensor technology and algorithms to avoid blind
spot accidents
Team:
• Bart Truyen
• Kevin Douven
• Cristina Boca
Current ...
The case
The issue: even with blind spot mirrors, 90% of
the blind spot (red zone) remains
The case
The solution: sensor system + active warning
The case
Customer jobs
• Main target groups: large vehicles
• (Large) trucks, buses, airport vehicles, garbage trucks, …
•...
The case
Customer pains
• Damage to vehicle
• Cost (repair + higher insurance fees)
• Loss of productive time
• Loss of ve...
The case
Customer gains
• Safety
• Good corporate image (‘corporate social responsibility’ + attractiveness as
employer)
•...
The case
Customer gains
• Efficiency
• Less vehicles needed (because less downtime)
• Faster transportation
• Less adminis...
The case
Products & services
• Active Sideguard TM
• Sensor technology (capacitive measurement) with active warning system...
The case
Pain relievers
• Provides an active warning system
• Low intrinsic cost
• Robust sensor concept, largely immune t...
The case
Gain creators
• Wide-field detection provides ‘look around corner’ functionality
• Measurement extendable to acco...
The case
Competing value propositions
Mirrors Cameras
Ultrasonic & radar
Questions?
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Value Proposition Designer - eXia case

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Value Proposition Designer - eXia case

  1. 1. This work is licensed under Creative Commons Attribution Non Commercial 3.0 Opportunity Recognition Workshop. The Value Proposition Designer Case study : EXIA
  2. 2. “Business opportunities are like buses, there’s always another one coming.” Richard Branson
  3. 3. Part 5: Case study
  4. 4. The case eXia Background: VUB technology ETRO research group
  5. 5. Sensor technology and algorithms to avoid blind spot accidents Team: • Bart Truyen • Kevin Douven • Cristina Boca Current status: • Preparing creation of spin-off • Closing an investment round of over 0.5 M EUR The case
  6. 6. The case The issue: even with blind spot mirrors, 90% of the blind spot (red zone) remains
  7. 7. The case The solution: sensor system + active warning
  8. 8. The case Customer jobs • Main target groups: large vehicles • (Large) trucks, buses, airport vehicles, garbage trucks, … • Job(s): • Transportation of goods and people (bringing them from place A to B) • Safety (for themselves, their vehicles, goods & people AND other people on the road) • Efficiency (as fast as possible)
  9. 9. The case Customer pains • Damage to vehicle • Cost (repair + higher insurance fees) • Loss of productive time • Loss of vehicle’s value • Victims (injuries or casualties) • Economic and social cost (for all stakeholders!) • Negative impact on reputation
  10. 10. The case Customer gains • Safety • Good corporate image (‘corporate social responsibility’ + attractiveness as employer) • Lower insurance fees • More productive time
  11. 11. The case Customer gains • Efficiency • Less vehicles needed (because less downtime) • Faster transportation • Less administration (on dealing with damage, victims and insurance)
  12. 12. The case Products & services • Active Sideguard TM • Sensor technology (capacitive measurement) with active warning system (audio signal)
  13. 13. The case Pain relievers • Provides an active warning system • Low intrinsic cost • Robust sensor concept, largely immune to weather conditions, incl. splash water, and contamination
  14. 14. The case Gain creators • Wide-field detection provides ‘look around corner’ functionality • Measurement extendable to accommodate biomass selective responsiveness • Flexibly integrates into existing visualization or in-dash monitor solutions
  15. 15. The case Competing value propositions Mirrors Cameras Ultrasonic & radar
  16. 16. Questions?

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