Creating a world wide web
Relying on intermediaries
Creating joint venture
Contra trading and bartering
Establishing international location
STEP1.Connecting to e-mail
E-mail gives entrepreneurs the ability to communicate with customers
anywhere in the world.
Less expansive than international telephone calls.
STEP2. Using the web to conduct international market research
They explore the web's capacity to generate sales leads by researching
customers and market strategies in other countries.
STEP3. Building a globally accessible web site
Through making a website they can offer products and services in other
*EXPORT MANAGEMENT COMPANIES
Merchant intermediaries that provide small business with a low
cost, efficient, off-site international marketing department.
*EXPORT TRADING COMPANIES
Businesses that buy and sell products in a number of
countries and offer a wide variety of services to their
*MANUFACTURER S EXPORT AGENTS
Manufacturers export agents act as international sales
representatives in a limited number of markets for various
noncompeting domestic companies.
Domestic wholesalers that do business in foreign
markets. They buy goods from many domestic
manufacturers and then market them in foreign
*RESIDENT BUYING OFFICES
Another approach to exporting is to sell to a resident
buying office, a government owned or privately
owned operation of one country established in
another country for the purpose of buying goods
Domestic small companies export their products to
distributors that handle all of the marketing ,
distribution, and service function.
Joint ventures both domestic and foreign lower
the risk of entering global markets for small
businesses. They also give small companies
more clout in foreign lands.
DOMESTIC JOINT VENTURE
FOREIGN JOINT VENTURE
Rather than sell their products or services directly
to customers overseas, some small companies
enter foreign markets by licensing businesses in
other nations to use their patents, trademarks,
copyrights, technology, process, or products.
To boost sales and profits as the domestic market
has become increasingly saturated
with outlets and much tougher to wring growth
COUNTER TRADING AND BARTERING
Counter Trade is a transaction in which a
company selling goods in a foreign country
agrees to promote investment and trade in
The exchange of goods and services for other
goods and services.