Architecture Of Participation - Enterprise2.0 adoption outlines


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The adoption of E2.0 tools and methods necessitates a new framework of thinking about work and productivity. The presentation illustrates the concepts of E2.0 and the conditions to a successful adoption process.

The presentation was created for a lecture I held at Microsoft Israel's Masters of Knowledge conference, May 2009.

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Architecture Of Participation - Enterprise2.0 adoption outlines

  1. 1. Part 4 – Collaboration & Social Computing
  2. 2. Architecture of Participation Gain more by doing things together Israel Blechman VP, Blinkit
  3. 3. Objective • Discussing the notion of Enterprise2.0 • Identifying its benefits. • Outlining the principals for successful Enterprise2.0 adoption.
  4. 4. About Blinkit ( • Blinkit is Israel‟s leading social media agency. • Blinkit has extensive experience in planning and implementing social media strategies for organizations, to achieve both external and internal business objectives. • Blinkit is providing over-all services throughout social media projects. • Some of Blinkit‟s clients are: Amdocs, Bezeq, PwC Israel, HP Israel, Partner, NICE Systems and Visa Cal. • Blinkit has partnership and referral agreements with several leading vendors, research and services companies.
  5. 5. The work environment is changing
  6. 6. Networking at Deloitte
  7. 7. Wiki at Microsoft
  8. 8. Collaboration at BT
  9. 9. Discussions at Lockheed Martin
  10. 10. Bidding Ideas at Best Buy
  11. 11. Open Innovation at P&G
  12. 12. Blogging at CAL
  13. 13. Blogging at Bezeq
  14. 14. The Reasons Organizational Technology Ecosystem Enterprise2.0 Economic Constraints Benefits
  15. 15. Technology • Agile • User friendly • Light weight • Steep learning curve • Cost effective
  16. 16. Organizational Ecosystem • The growing popularity of consumer social media. • The individuals/institutions shift of power. • Generation Y.
  17. 17. Economic Constraints • Innovation is crucial. • Productivity must be increased. • Knowledge and expertise must be retained. • Excellent employees must be encouraged, retained and recruited.
  18. 18. Benefits
  19. 19. “Over the past 15 years, using a combination of technology investments and process reengineering… substantially raised the productivity of transactional processes. Web 2.0 promises further gains.” (Six ways to make Web 2.0 work, McKinsey)
  20. 20. Source: Six Ways to Make Web2.0 Work, McKinsey
  21. 21. “Collaboration is saving us millions” (Padmasree Warrior, Cisco CTO)
  22. 22. “an estimated $2.5 million in savings in less than five months while spending about $50,000 on a social networking platform” (John Parkinson, TransUnion CTO)
  23. 23. “…More than 35% of the ideas now come from outside the R&D department and productivity has soared 60%. Almost 80% of the product launches are successful as compared to 30% for the industry.” (P&G)
  24. 24. “Having strong connections to managers is shown to have positive association with revenue generation.“ (Value of Social Networks, MIT & IBM)
  25. 25. McKinsey Quarterly Harnessing the power of informal employee networks, 2007 Lowell L. Bryan, Eric Matson, and Leigh M. Weiss
  26. 26. “Leaders make the most effective decisions when they engage stakeholders in respectful ways” (Deloitte)
  27. 27. “The extent to which a company adopts user generated tools is bound to become a barometer of company culture for those looking for suitable employment in the future” (Richard Dennison, Knowledge Management Architect, BT)
  28. 28. Architecture of Participation
  29. 29. Terminology • The most important characteristic of the concept of Web2.0, is its “Architecture of participation”, that encourage users to actively contribute content, to share information, to collaborate and to add value to the application as they use. Being participation centered, Web2.0 applications are often referred to as Social Software or Social Media. (Dion Hinchcliff)
  30. 30. The Problem • “Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don‟t know how to encourage the type of participation that will produce meaningful results.” (Six ways to make Web 2.0 work, McKinsey)
  31. 31. Grassroots Top-down
  32. 32. Help from the top • “Build it and they will come”? Wrong. • Business leaders as participants and role models – Right. • Evangelizing the benefits of Web2.0 technologies to mid-level managers – a must. • Creating an environment of trust.
  33. 33. Objectives and Goals Faster time to market Faster decision Cultural change making Increasing Producing new sales ideas Improving Employee and the way Better internal recruitment & things are communication retention currently done
  34. 34. IT Scale Strategy Source: Aconado
  35. 35. Align with the Workflow • “Participatory technologies have the highest chance of success when incorporated into user‟s daily workflow” (McKinsey)
  36. 36. Participants and Partners • Recruit valuable participants at an early stage. • Encourage participants, but not with bonus pay.
  37. 37. Design • Enterprise2.0 tools should have the same look and feel as Web2.0 tools.
  38. 38. Lessons learnt at BT • Focus on value not risk! • Start anywhere … start immediately • Start small and build slowly – follow the energy of yes through the network • We learn what works by doing the work … so … let users try as early as possible – „warts and all‟ – succeed or fail quickly … and cheaply! • Engage legal/HR/security early … and emphasise evolution not revolution • Have realistic expectations … the intranet is not the internet! • Harness the enthusiasm of the enthusiastic … especially if senior • Sometimes … „the only form of transportation is a leap of faith’! … proceed until apprehended!
  39. 39. IT -
  40. 40. To sum things up • Enterprise2.0 is here to stay. • Enterprise2.0 holds tangible benefits. • The adoption process of Enterprise2.0 is very different from the implementation processes of “0.1” productivity technologies. It necessitates an adequate Architecture of Participation.