Social changes everythingOrla Malone, Sales Executive , EMEA.February 10th , 2011
The web is betterwith friends
1994
1994
Today        My Profile
1994
Today
500,000,000                                                                        Active users                           ...
Average hours per month    5hr 25min                                           2hr 17min                                  ...
The Web is     Marketing is About   You Can Connect withAbout People   People               People at Scale
Marketing has always been a mix of paid, ownedand earned       Paid              Owned                  Earned    Print   ...
Facebook Page1. Connections2. Brand voice3. Viral word-of-mouth   at huge scale
16,139,379 People Like This
Organic Distribution via Newsfeeds
The Web is     Marketing is About   You Can Connect With                                                    withAbout Peop...
Over 500 million active users per monthWith over 50% logging on every single day Spending over 700 billion minutes per mon...
250M                      14M                    1xpeople globally on any   people in UK on an   same as watching Thegiven...
2,500,000,000 ad   3,000,000    6,400,000     169,000,000     views         liked Nike   video plays   impressions
2 dedicated Ad positions                Premium Ad                              Market                             place Ad
Profile-based targeting                          Structured           Unstructured                          •Location     ...
Benefit of social contextsignificant increase in effectiveness                          68% Ad Recall                     ...
Sponsored Stories is a new way to scaleword of mouth
This is how it works                                                                               Sponsored Stories      ...
PlacesWho. What. When. And now Where.                         See who’s checked in nearby                        And tell ...
Four Deal types  Individual Deal   Loyalty Deal   Friend Deal   Charity Deal
The Web is     Marketing is About   You Can Connect withAbout People   People               People at Scale
Thank You !
Social Changes Everything - Orla Malone, Facebook
Social Changes Everything - Orla Malone, Facebook
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Social Changes Everything - Orla Malone, Facebook

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Orla from Facebook will take a closer look into the platform, recent developments and their vision for Facebook in the future.

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Social Changes Everything - Orla Malone, Facebook

  1. 1. Social changes everythingOrla Malone, Sales Executive , EMEA.February 10th , 2011
  2. 2. The web is betterwith friends
  3. 3. 1994
  4. 4. 1994
  5. 5. Today My Profile
  6. 6. 1994
  7. 7. Today
  8. 8. 500,000,000 Active users 80,000,000 active websitesSource: Netcraft.com “Total Sites Across All Domains” data, July 2010
  9. 9. Average hours per month 5hr 25min 2hr 17min 1hr 52min 1hr 41min 1hr 17min 1hr 14minSource: Nielsen Wire Top Web Brands (US, Home & Work) – data as of September 2010
  10. 10. The Web is Marketing is About You Can Connect withAbout People People People at Scale
  11. 11. Marketing has always been a mix of paid, ownedand earned Paid Owned Earned Print Websites Public Relations Television Store fronts Word of Mouth
  12. 12. Facebook Page1. Connections2. Brand voice3. Viral word-of-mouth at huge scale
  13. 13. 16,139,379 People Like This
  14. 14. Organic Distribution via Newsfeeds
  15. 15. The Web is Marketing is About You Can Connect With withAbout People People People at Scale
  16. 16. Over 500 million active users per monthWith over 50% logging on every single day Spending over 700 billion minutes per month Sharing more than 30 billion pieces of content per month More than 1 million developers from 180 countries
  17. 17. 250M 14M 1xpeople globally on any people in UK on an same as watching Thegiven day average day X Factor
  18. 18. 2,500,000,000 ad 3,000,000 6,400,000 169,000,000 views liked Nike video plays impressions
  19. 19. 2 dedicated Ad positions Premium Ad Market place Ad
  20. 20. Profile-based targeting Structured Unstructured •Location •Activities •Age/Birthday •Interests •Gender •Music •Education •TV •Workplace •Movies •Relationship •Books •Sexual Preference •Groups •Language •Applications •Connections •Status updates
  21. 21. Benefit of social contextsignificant increase in effectiveness 68% Ad Recall 2x Message Awareness 4x Purchase Intent 25% Action Rate Brand Metric Source: Nielsen Understanding the Value of a Social Media Impressions, April 2010 Action Rate Source: Facebook Internal Q1 2010
  22. 22. Sponsored Stories is a new way to scaleword of mouth
  23. 23. This is how it works Sponsored Stories David likes this brand Your Brand David likes this brand LikeSTEP 1: STEP 2: STEP 3:David likes a brand, uses an A story is generated on David’s friends’ If this brand included Sponsored Storiesapplication, or checks in to a News Feeds, which they may or may in their Facebook Ads campaign, David’slocation not see friends see this story in the right column
  24. 24. PlacesWho. What. When. And now Where. See who’s checked in nearby And tell your friends where you are and who you’re with Generating a story in their News Feed
  25. 25. Four Deal types Individual Deal Loyalty Deal Friend Deal Charity Deal
  26. 26. The Web is Marketing is About You Can Connect withAbout People People People at Scale
  27. 27. Thank You !

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