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Building Data Culture

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Deck on "Building a Data Culture", presented to the Startup Next program in Montreal. Presentation makes the point that data culture is built on top of data availability. It then explores a high level understanding of what drives data culture.

Published in: Data & Analytics, Internet
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Building Data Culture

  1. 1. Building a Data Culture Isaac Souweine Head of Product @ Frank & Oak Presented to Startup Next, Montreal March 23, 2015
  2. 2. Personal Intro ● Columbia (Religion) ● Scholastic ● INSEAD ● Yahoo ● Pollenizer ● Frank & Oak
  3. 3. This Talk DATA AVAILABILITY DATA CULTURE AWESOME CO.
  4. 4. Part 1 - Data Availability
  5. 5. The F&O BI Stack (Simplified View) CUSTOM ANALYSIS VISUALIZATION + ANALYSIS DATA WAREHOUSE EVENT PROCESSING EVENT TAGGING AUDIENCE ANALYTICSDATA
  6. 6. Making Data Availability Work ● Right tech ● Right people ● Right attitude ● Right execution
  7. 7. IF A USER CLICKS A BUTTON BUT AN EVENT ISN’T TRIGGERED, THEN DID THE SERVER CALL GET MADE?
  8. 8. Part 2 - Data Culture
  9. 9. The 3 Pillars of Data Culture 1. A shared belief that a product experience can be distilled into data points 2. Widespread agreement on what those data points are and how they are computed 3. A company culture that puts those key data points at the center of ALL decision making
  10. 10. Making Data Culture Work ● Data availability!! ● Less is more - OMTM ● Unit economics ● Cohorts are king ● Empower the end user ● Testing methodology ● Unified systems ● Data as a necessary condition
  11. 11. Data Culture in Practice ● Pull Dashboards ● Push Dashboards (email) ● Metrics reviews ● Vigorous debate ● Visual data culture (screens)
  12. 12. Example - Data Questions ● Which traffic sources deliver the best CAC? ● Which emails deliver the best CTR? ● Which version of the HC Join page converts best? ● How effective are modals in driving feature adoption? ● Is the increased AOV for Select Crates cancelled out by the higher return rate?
  13. 13. A final thought. . .
  14. 14. isaac@frankandoak.com @sonofsarah

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