The academic and professional BPM discipline is concentrated on process performance and conformance. However, changing consumer demand pat-terns, ESG requirements and concepts such as conscious capital have in-creased the pressure to create more than ‘transactional value’ from business processes. One such consequence is the requirement to provide trusted pro-cesses and the embedded request for benevolence. A benevolent process prioritizes customers’ demands over providers’ interests. Following a De-sign Science approach and informed by primary data collected from three large service organisations and related secondary data, this paper presents eight design guidelines, grouped in four pairs, for benevolent processes. These design guidelines conceptualise an entirely new set of process aims and have the potential to initiate BPM research and professional practice exceeding common transac-tional value propositions.