THE ROAD TO
REIMAGINATION
TCS Global
Trend Study
2014
July 2014
The State and High Stakes
of Digital Initiatives
tcs.com/s...
The study is based primarily on an extensive
online survey of 820 executives in 13 global
industries across 10 countries i...
of companies for whom
digital initiatives are
important or most
important to business
average per-
company spend
on digita...
DIGITAL
TECHNOLOGIES KEY
TO CONNECTING
WITH CUSTOMERS
2Customer Engagement:
95%
50%
34%
connect through mobile apps for
cu...
2014
2020THREE INDUSTRIES
MAKING THE 

BIGGEST DIGITAL
INVESTMENTS
3
Media, Telecom, and High-Tech most likely to
More tha...
Companies investing heavily
in the Digital Five Forces,
with Big Data and analytics
taking the lion’s share
28%
20%
20%
19...
MAJORITY 

HAVE ALREADY
LAUNCHED DIGITAL
OFFERINGS
5
of companies
have launched a
digital product
or service
average reven...
70% 7%
Leaders spend 3X Followers
Revenue growth 10X Followers
average spend
$290 $93
Leaders Followers FollowersLeaders
d...
DIGITAL LEADERS
MORE LIKELY TO
HAVE GAINED
CRITICAL BUSINESS
CAPABILITIES
7 Digital Followers
seek to improve
accuracy in ...
of Digital Leaders
have one unified
view of how they
connect with their
customers
of Digital Followers 

let individual
bu...
DIGITAL
REIMAGINATION
MUST BEGIN
NOW
9 of the companies
are Digitally
Reimagining
their businesses
right now
intend to do ...
12
Copyright © 2014 Tata Consultancy Services Limited
The Road to Reimagination
The State and High Stakes 

of Digital Ini...
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The Road To Reimagination: The State and High Stakes of Digital Initiatives!

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The Road To Reimagination: The State and High Stakes of Digital Initiatives!

  1. 1. THE ROAD TO REIMAGINATION TCS Global Trend Study 2014 July 2014 The State and High Stakes of Digital Initiatives tcs.com/stateofdigital
  2. 2. The study is based primarily on an extensive online survey of 820 executives in 13 global industries across 10 countries in four regions of North America, Europe, Latin America and Asia-Pacific and, in-depth interviews with nine executives who are leading (or who led) their companies’digital initiatives. Mean revenue 820Companies 13Industries 4Regions $26bn9 Key Findings TCS Global Trend Study 2014 tcs.com/stateofdigital
  3. 3. of companies for whom digital initiatives are important or most important to business average per- company spend on digital initiatives 70% $113mnDIGITAL INITIATIVES CRUCIAL TO BUSINESS SUCCESS 1 3 $ TCS Global Trend Study 2014 tcs.com/stateofdigital
  4. 4. DIGITAL TECHNOLOGIES KEY TO CONNECTING WITH CUSTOMERS 2Customer Engagement: 95% 50% 34% connect through mobile apps for customers’devices, or via social media (for continuous monitoring) connect via digital products/services customers buy and download of companies are using digital platforms to connect with customers 4 TCS Global Trend Study 2014 tcs.com/stateofdigital
  5. 5. 2014 2020THREE INDUSTRIES MAKING THE 
 BIGGEST DIGITAL INVESTMENTS 3 Media, Telecom, and High-Tech most likely to More than 1/3rd of all companies in reinvent business models roll out digital offerings boost digital revenues as % of total revenues Banking Retail Insurance Utilities $ 5 TCS Global Trend Study 2014 to Digitally Reimagine business models tcs.com/stateofdigital
  6. 6. Companies investing heavily in the Digital Five Forces, with Big Data and analytics taking the lion’s share 28% 20% 20% 19% 13% Spend allocation across Digital Five Forces: Big Data and analytics Mobile computing and miniature digital devices Social media and online communities Cloud computing services Artificial intelligence, machine learning, and robotics BIG DATA
 CENTRAL TO
 DIGITAL
 INITIATIVES 4 6 TCS Global Trend Study 2014 tcs.com/stateofdigital
  7. 7. MAJORITY 
 HAVE ALREADY LAUNCHED DIGITAL OFFERINGS 5 of companies have launched a digital product or service average revenue they expect to generate 
 as a result 59% $234mn 7 TCS Global Trend Study 2014 tcs.com/stateofdigital
  8. 8. 70% 7% Leaders spend 3X Followers Revenue growth 10X Followers average spend $290 $93 Leaders Followers FollowersLeaders digital revenue growth GOING DIGITAL IS EXPENSIVE BUT REWARDING 6 8 TCS Global Trend Study 2014 mn mn tcs.com/stateofdigital
  9. 9. DIGITAL LEADERS MORE LIKELY TO HAVE GAINED CRITICAL BUSINESS CAPABILITIES 7 Digital Followers seek to improve accuracy in demand forecasting, and identify product improvements, 
 new offerings seek to market and 
 sell their offerings + Digital Leaders $ $ 9 TCS Global Trend Study 2014 tcs.com/stateofdigital
  10. 10. of Digital Leaders have one unified view of how they connect with their customers of Digital Followers 
 let individual business functions decide their 
 digital strategy 57% 50% DIGITAL 
 LEADERS HAVE 
 A SINGULAR 
 DIGITAL STRATEGY 8 10 TCS Global Trend Study 2014 tcs.com/stateofdigital
  11. 11. DIGITAL REIMAGINATION MUST BEGIN NOW 9 of the companies are Digitally Reimagining their businesses right now intend to do so before 2020 8% 32% ONLY BUT 11 TCS Global Trend Study 2014 tcs.com/stateofdigital
  12. 12. 12 Copyright © 2014 Tata Consultancy Services Limited The Road to Reimagination The State and High Stakes 
 of Digital Initiatives #TCSDigital #DigitalReimagination www.tcs.com/stateofdigital Download the TCS Global Trend Study 2014 Join the conversation on Twitter Share this study on Twitter tcs.com/stateofdigital TCS Global Trend Study 2014

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