1. Web 2.0
& Medicine
Iris Thiele Isip Tan MD, FPCP, FPSEM
Clinical Associate Professor,
UP College of Medicine
MS Health Informatics (cand.)
Section of Endocrinology, Diabetes &
Metabolism, Department of Medicine
Philippine General Hospital
Philippine Rheumatology Association 5 Feb 2011

2. Web 2.0
Blogs Podcasts Wikis
RSS Tagging
Social Media Vodcasts
Smartphones
HTC Desire by Eric Homfeldt, 9 Feb 2010.
http://www.flickr.com/photos/3bilder/4406656206/

3. Web 1.0 vs Web 2.0 by Andre Pan, 5 Sept 2006.
http://www.flickr.com/photos/popoever/234877734/

4. http://blog.vovici.com/blog/bid/18085/Web-1-0-vs-Web-2-0
Accessed 27 Jan 2011

5. “Distributed
technologies built to
integrate, that
collectively transform
mass participation into
valuable emergent
outcomes.”
Ross Dawson
Future Exploration Network
Harness collective intelligence ...
Tim O’Reilly

6. Digital Native
“native speaker” of the
digital language of the
Internet
Digital Immigrant
not born in the digital
world but have
adopted new
technology
Prensky M. “Digital Natives, Digital
Immigrants” From On the Horizon
NCB University Press 9(5), Oct 2001

7. Eysenbach G. J Med Internet Res 2008;10(3)

9. Are you stuck in Web 1.0?
PubMed Google Scholar Medline Plus

10. Blogs Podcasts
Wikis RSS
Tagging Vodcasts
Social Media
http://www.blogcatalog.com/blogs/webdesign-social-marketing-
gadget-tech-and-web-20-news Accessed 27 Jan 2011

11. Blog A personal diary.
A daily pulpit.
short for “web log” A collaborative space.
A political soapbox.
A breaking-news outlet.
A collection of links.
Your own private thoughts.
Memos to the world.
http://www.blogopreneur.com/2006/12/27/blogs-versus-forums/ Push-Button Publishing
Accessed 27 Jan 2011

12. http://lupusurvivor.com
http://despitelupus.blogspot.com
http://headstrongwithlupus.blogspot.com
http://sistersagainstlupus.blogspot.com

13. http://lupusurvivor.com
http://despitelupus.blogspot.com
http://headstrongwithlupus.blogspot.com
http://sistersagainstlupus.blogspot.com

14. http://lupusurvivor.com
http://despitelupus.blogspot.com
http://headstrongwithlupus.blogspot.com
http://sistersagainstlupus.blogspot.com

15. http://lupusurvivor.com
http://despitelupus.blogspot.com
http://headstrongwithlupus.blogspot.com
http://sistersagainstlupus.blogspot.com

16. http://www.lupus.ph

17. Medscape Blogs
http://blogs.medscape.com/brunooliveira
http://blogs.medscape.com/elizabethtindall

18. Medscape Blogs
http://blogs.medscape.com/brunooliveira
http://blogs.medscape.com/elizabethtindall

19. http://services.psoriasis.org/drtellme/
http://rawarrior.com

20. http://services.psoriasis.org/drtellme/
http://rawarrior.com

21. http://www.webicina.com/rheumatology/

22. http://www.webicina.com/rheumatology/

23. Playable On Demand
Podcasts
+ Broadcast
Vodcasts
Series of digital files
(audio or video)
Released episodically
Often downloaded through
web syndication
Image from http://fuzionpodcastnetwork.com/ http://en.wikipedia.org/wiki/Podcast

24. iTunes U
iPod nano image from http://www.ableweb.org/news/fall2009/firstpage-f09pub.htm

25. Podcasts in iTunes

26. Podcasts in iTunes

27. Podcasts in iTunes

28. Channel
RSS Feed
Really Simple Syndication Webfeed
Format used to publish
frequently updated works
Full or summarized text
Metadata (publishing dates and
authorship)
For readers to subscribe to
timely updates of websites
Aggregate feeds into one
place
http://en.wikipedia.org/wiki/File:Feed-icon.svg http://en.wikipedia.org/wiki/RSS

29. Google reader

30. Find the RSS icon on your favorite page
Click to subscribe!

31. Find the RSS icon on your favorite page
Click to subscribe!

32. Find the RSS icon on your favorite page
Click to subscribe!

33. Find the RSS icon on your favorite page
Click to subscribe!

34. Webicina
PeRSSonalized Rheumatology

35. Webicina
PeRSSonalized Rheumatology

36. Webicina
PeRSSonalized Rheumatology

37. Webicina
PeRSSonalized Rheumatology

38. Webicina
PeRSSonalized Rheumatology

39. Rheumatology: Images in Clinical Medicine
http://clinicalcases.org

40. Rheumatology: Images in Clinical Medicine
http://clinicalcases.org

41. Wiki
Hawaiian word for “quick”
Website that allows creation
and editing of any number of
interlinked web pages via a
web browser
Often used to create
collaborative works
http://en.wikipedia.org/wiki/File:Wikipedia-logo-v2.svg http://en.wikipedia.org/wiki/Wiki

42. http://askdrwiki.com
http://www.wikimd.org

43. http://askdrwiki.com
http://www.wikimd.org

44. http://askdrwiki.com
http://www.wikimd.org

45. Tag
Tagging A non-hierarchical keyword or
term assigned to a piece of
information
Description that allows item
to be found again by
browsing or searching
Tag Cloud
A visual depiction of user-
generated tags
Importance of each tag is
shown with font size or color
http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
http://en.wikipedia.org/wiki/Tag_cloud

46. http://www.delicious.com

47. http://www.delicious.com

48. Tagging

49. Tagging

50. Tagging

51. Social Media Internet-based applications
that allow the creation and
exchange of user-generated
content
Six types
Collaborative projects
Blogs and microblogs
Content communities
Social networking sites
Virtual game worlds
Virtual communities
http://en.wikipedia.org/wiki/Social_media
http://www.blogcatalog.com/blogs/webdesign-social-marketing-
gadget-tech-and-web-20-news Accessed 27 Jan 2011

52. Facebook

53. Facebook

54. Facebook

55. Facebook

56. Facebook

57. Facebook

58. Facebook

59. Twitter Tweet
140-character message
Using Twitter
Find and follow
Check it often
Take it with you
Hashtag (#)
Keyword for tweets
http://www.flickr.com/photos/svartling/3638204140/ http://support.twitter.com

60. Live-tweeting at medical conferences
Sharing links/articles of interest
140 Health Care Uses of Twitter
http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/
http://techcrunch.com/2010/09/14/the-new-twitter/

61. Twitter

62. Twitter

63. Twitter

64. Twitter

65. Twitter

66. Web 2.0
Blogs Podcasts Wikis
RSS Tagging
Social Media Vodcasts
Smartphones
HTC Desire by Eric Homfeldt, 9 Feb 2010.
http://www.flickr.com/photos/3bilder/4406656206/

67. “Mobile technology
has the potential to
revolutionize the way
physicians practice
medicine.”
Burdette et al. Clin Inf Dis 2008;47:117-22

68. http://www.flickr.com/
photos/3bilder/4406656206/
More than
basic
cellphone
capabilities
http://www.gomonews.com http://www.macworld.com
SMS Miniature
MMS No industry computer
Voice calls standard with phone
Phonebook definition capability
Wikipedia
http://www.unwiredview.com
Smartphone
Do you own one?

69. Smartphone Platform
Market Share
Palm
Google
6%
9%
Microsoft
16% 43% RIM
Apple 26%
comScore Feb 2010 USA

70. US Physicians Using
a Smartphone
No
smartphone 36%
36% 27% iPhone
64%
37% Blackberry
2009 Manhattan Research Study “Taking the Pulse”

71. Epocrates

72. Social Media
Meets Mobile
http://www.blogcatalog.com/blogs/webdesign-social-marketing-
gadget-tech-and-web-20-news Accessed 27 Jan 2011
http://londoncalling.co/2009/10/when-social-
media-meets-mobile-a-perfect-match/

73. RSS reader
lifehacker.com
http://www.mobiletor.com

74. Web 2.0
Blogs Podcasts Wikis
RSS Tagging
Social Media Vodcasts
Smartphones
HTC Desire by Eric Homfeldt, 9 Feb 2010.
http://www.flickr.com/photos/3bilder/4406656206/

75. Web 3.0 Second Life

76. Web 3.0 Second Life

77. Web 3.0 Second Life

78. !ank Y"
http://www.endocrine-witch.net