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The Role of Social Media in Promoting Life and Family Values in Healthcare

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Presentation at the Catholic Physicians Guild of the Philippines annual convention. 25 October 2018. Mary Mediatrix Medical Center, Lipa City, Batangas.

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The Role of Social Media in Promoting Life and Family Values in Healthcare

  1. 1. The Role of Social Media in Promoting Life and Family Values in Healthcare Iris Thiele Isip Tan MD, MSc Professor 3, UP College of Medicine Chief, UP Medical Informatics Unit Director, UP Manila Interactive Learning Center
  2. 2. Nothing to disclose I give consent for the audience to tweet this talk and give me feedback (@endocrine_witch). Feel free take pictures of my slides (though it will be on www.slideshare.net/isiptan).
  3. 3. What the Church is doing on social media How Catholic MDs should behave online The Catholic MD as Good Samaritan on social media
  4. 4. http://www.philstar.com/news-feature/2015/01/20/1414868/why-pope-francis-carries-his-own-bag
  5. 5. http://www.philstar.com/news-feature/2015/01/20/1414868/why-pope-francis-carries-his-own-bag
  6. 6. “ … the networks of human communication have made unprecedented advances. The internet, in particular, offers immense possibilities for encounter and solidarity. This is something truly good, a gift from God.” – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014]
  7. 7. https://cruxnow.com/interviews/2017/09/21/meet-man-helped-build-popes-brand-twitter/
  8. 8. https://twiplomacy.com/blog/twiplomacy-study-2018/
  9. 9. F
  10. 10. He compared the brevity of a tweet to the recommendations of the Catholic tradition that praise “even very short moments of prayer.” Saying a “Glory Be” prayer takes the same time as typing 140 characters, he said. The monsignor compared the rapidity of social media to “a continual firing of spiritual arrows into the heart of God.” – Msgr. Dario Edoardo Vigano, Prefect of Secretariat for Communication Gagliarducci, Andrea (2016). Pope Francis’ Instagram success: a model for Catholic social media? https://www.catholicnewsagency.com/news/pope-francis-instagram-success-a-model-for-catholic-social-media-10155
  11. 11. https://www.theguardian.com/world/2016/ mar/19/pope-francis-launches-franciscus- instagram-account
  12. 12. – Msgr. Dario Edoardo Vigano, Prefect of Secretariat for Communication “Benedict XVI said that life on the internet is an apostolic activity. We must live in these spaces with responsibility, as the internet spaces are neither good nor bad… they are simply different than the usual spaces for traditional communication.” Gagliarducci, Andrea (2016). Pope Francis’ Instagram success: a model for Catholic social media? https://www.catholicnewsagency.com/news/pope-francis-instagram-success-a-model-for-catholic-social-media-10155
  13. 13. What the Church is doing on social media How Catholic MDs should behave online The Catholic MD as Good Samaritan on social media
  14. 14. https://artschultz.blogspot.com/2017/01/think-before-you-post.html
  15. 15. DOUBLE EFFECT REASONING
  16. 16. Doing good AND avoiding evil Distinguishing intention from mere choice
  17. 17. The act considered separately from its unintended harmful effect is itself not wrong. Double-effect reasoning 1 Stevenson SE & Peck LA. J Mass Media 2011;26:56-65
  18. 18. The agent intends only the good and does not intend harm as an end or as a means. Double-effect reasoning 2 Stevenson SE & Peck LA. J Mass Media 2011;26:56-65
  19. 19. The agent reflects upon his/her relevant duties, considering accepted norms and takes due care to eliminate or alleviate any foreseen harm through his/her act. Double-effect reasoning 3 Stevenson SE & Peck LA. J Mass Media 2011;26:56-65
  20. 20. https://goo.gl/images/WQnahJ
  21. 21. https://goo.gl/images/7rq0PM
  22. 22. – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014] “The speed with which information is communicated exceeds our capacity for reflection and judgement, and this does not make for more balanced and proper forms of self-expression. 
  23. 23. WWW.HEALTHXPH.NET/MANIFESTO A public verbal declaration of the intentions, motives or views
  24. 24. www.healthxph.net/manifesto
  25. 25. – Pope Francis on social media, Gaudete Et Exsultate [Apostolic Exhortation of the Holy Father, 2018] “Things can be said there that would be unacceptable in public discourse, and people look to compensate for their own discontent by lashing out at others.”
  26. 26. www.healthxph.net/manifesto
  27. 27. www.healthxph.net/manifesto
  28. 28. – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014] “Whenever communication is primarily aimed at promoting consumption or manipulating others, we are dealing with a form of violent aggression …”
  29. 29. www.healthxph.net/manifesto
  30. 30. www.healthxph.net/manifesto
  31. 31. – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014] “While these drawbacks are real, they do not justify rejecting social media; rather, they remind us that communication is ultimately a human rather than technological achievement.”
  32. 32. What the Church is doing on social media How Catholic MDs should behave online The Catholic MD as Good Samaritan on social media
  33. 33. “The digital highway is one of them, a street teeming with people who are often hurting, men and women looking for salvation or hope. By means of the internet, the Christian message can reach “to the ends of the earth” (Acts 1:8).” – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014]
  34. 34. HEALTHCARE MARKETING Integrates multi-channel, highly-segmented and targeted online and offline tactics that are designed to find and acquire the right patients, engage with them through strategic outreach, and nurture them to form lasting relationships throughout the entire patient journey. https://www.evariant.com/faq/what-is-healthcare-marketing
  35. 35. HEALTH MARKETING Creating, communicating, and delivering health information and interventions using customer- centered and science-based strategies to protect and promote the health of diverse populations (CDC, 2005). https://www.cdc.gov/healthcommunication/toolstemplates/WhatIsHM.html
  36. 36. Online health INFORMATION resources push information out to the patient Online health ENGAGEMENT resources promote sharing of information and support/interaction among patients Collins S & Lewis DM. Clinical Diabetes 2013
  37. 37. Collins S & Lewis DM. Clinical Diabetes 2013
  38. 38. … the average person with diabetes spends no more than 0.1% of their time in the course of an entire year discussing health matters with a medical professional. Hernandez M. Diabetes Manage. 2013;3(3):203-205 “
  39. 39. THE INTERNET PRESCRIPTION
  40. 40. “Let our communication be a balm which relieves pain and a fine wine which gladdens hearts. May the light we bring to others not be the result of cosmetics or special effects, but rather of our being loving and merciful “neighbours” to those wounded and left on the side of the road. Let us boldly become citizens of the digital world.” – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014]
  41. 41. www.facebook.com/EndocrineWitch
  42. 42. www.dokbru.endocrine-witch.net DOK BRU #ParaSaBayan
  43. 43. www.facebook.com/EndocrineWitch
  44. 44. https://www.patientpop.com/blog/marketing/content-social- media-marketing/5-doctors-killing-social-media-right-now/ Prospective patients will get a glimpse of who you are before even stepping foot through your practice doors.
  45. 45. – Pope Francis, Communication at the Service of an Authentic Culture of Encounter [Message for the 48th World Communications Day, 2014] “It is not enough to be passersby on the digital highways, simply “connected”; connections need to grow into true encounters… The world of media also has to be concerned with humanity, it too is called to show tenderness.  The digital world can be an environment rich in humanity; a network not of wires but of people.”
  46. 46. Iris Thiele Isip Tan MD, MSc icisiptan@up.edu.ph @endocrine_witch

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