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Building Knowledge & Reputation in Social Media for Career Advancement

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Presentation at the 5th Philippine Healthcare & Social Media Summit #hcsmph2019, 13 July 2019, Cebu Waterfront Hotel.

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Building Knowledge & Reputation in Social Media for Career Advancement

  1. 1. BUILDING KNOWLEDGE & REPUTATION IN SOCIAL MEDIA FOR CAREER ADVANCEMENT Iris Thiele Isip Tan MD, MSc @endocrine_witch Professor, UP College of Medicine Director, UP Manila Interactive Learning Center Chief, UP Medical Informatics Unit
  2. 2. WHY ENGAGE ON SOCIAL MEDIA? MUST IT BE PURELY ALTRUISTIC? WHAT’S YOUR BRANDING STATEMENT?
  3. 3. — Daniel Cabrera, MD The moral and societal duty of an academic healthcare provider is to advance science, improve the care of his/ her patients and share knowledge. A very important part of this role requires physicians to participate in public debate, responsibly influence opinion and help our patients navigate the complexities of healthcare. As Clinician Educators our job is not to create knowledge obscura, trapped in ivory towers and only accessible to the enlightened; the knowledge we create and manage needs to impact our communities. ” “
  4. 4. CLINICAL PRACTICE RESEARCH EDUCATION Career advancement and tenure Is there room for social media scholarship?
  5. 5. https://litfl.com/foam-free-open-access-medical-education/
  6. 6. n=100 Faculty members in ecology & evolutionary biology
  7. 7. Cote I & Darling E. Facets 2018
  8. 8. Credits: (Graphic) N. Desai and C. Smith/Science; (Data) I. Côté and E. Darling WHO FOLLOWS SCIENTISTS ON TWITTER?
  9. 9. SOCIAL MEDIA PRESENCE Knowledge dissemination Institutional outreach Branding Communication management Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
  10. 10. Wilson et al. Implement Sci 2010;5:61 COMMUNICATION CHANNELS USED BY RESEARCHERS Academic journal 98% Conference presentation 96% Report to funder 91% Seminar 62% Workshop 57% Web access to full report 54% Web access to summary report 50% Issued press release 48% Networking 46% Face to face meetings 40%
  11. 11. www.facebook.com/EndocrineWitch
  12. 12. WHY ENGAGE ON SOCIAL MEDIA? MUST IT BE PURELY ALTRUISTIC? WHAT’S YOUR BRANDING STATEMENT?
  13. 13. https://dictionary.cambridge.org/us/dictionary/english/altruism ALTRUISM The attitude of caring about others and doing acts that help them although you do not get anything by doing those acts
  14. 14. https://socialmedia.mayoclinic.org/2017/08/16/using-social-media-in-academic-promotion/#
  15. 15. CREATE A SOCIAL MEDIA SCHOLARSHIP PORTFOLIO Cabrera D et al. J Grad Med Educ 2017;9(4):421-5.
  16. 16. https://www.altmetric.com/about-our-data/the-donut-and-score/
  17. 17. Cabrera D et al. J Grad Med Educ 2017;9(4):421-5. EXAMPLE OF AN IMPACT GRID FOR ASSESSING SOCIAL MEDIA SCHOLARSHIP
  18. 18. Cabrera D et al. J Grad Med Educ 2017;9(4):421-5. EXAMPLE OF AN IMPACT GRID FOR ASSESSING SOCIAL MEDIA SCHOLARSHIP
  19. 19. Cabrera D et al. J Grad Med Educ 2017;9(4):421-5. EXAMPLE OF AN IMPACT GRID FOR ASSESSING SOCIAL MEDIA SCHOLARSHIP
  20. 20. WHY ENGAGE ON SOCIAL MEDIA? MUST IT BE PURELY ALTRUISTIC? WHAT’S YOUR BRANDING STATEMENT?
  21. 21. Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. Tom Scheinfeldt (2009) http://foundhistory.org/2009/02/brand-name-scholar/ “
  22. 22. KARDASHIAN INDEX CELEBRITY [F(a)] number of Twitter followers SCIENTIFIC VALUE [F(c)] number of citations K-index = F(a)/F(c) Neil Hall Genome Biology 2014,15:424 Science Kasdashians K-index > 5
  23. 23. The Kardashian index: a measure of discrepant social media profile for scientists Neil Hall Genome Biology 2014,15:424 n =40 KARDASHIANS
  24. 24. www.endocrine-witch.net
  25. 25. DONEC QUIS NUNC @endocrine_witch

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