Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ishwar Jha                 Cofounder & CEO    avaniTV Solutions Private LimitedIshwar.jha@avanitv.com
So, how online video is doing?
So, how online video is doing?
So, how online video is doing?
So, how online video is doing?                           ˆ Over 800 million unique users visit YouTube each month         ...
What videos the world is watching         on YouTube?
What video India is watching on          YouTube?
What popular channels for the world on YouTube?
What popular channels on YouTube from India?
Is there original programming success?
Is there original programming success?
Is there original programming success?
How about engagement?                        By 2015, 57% of internet traffic will be video. 4 times                      ...
How about brand recall?                          TV + mobile + tablet exposure for the film                          provi...
How about search?                                                             Video probability of appearing on 1st       ...
How about executive?                                                                       By 2015, companies will        ...
How about volume?                    By 2015, 57% of internet traffic will be video. 4 times more                    than ...
Video probability of      By 2015, more USA   Out of 100 search results                                          appearing...
There is new primetime  shift taking place
Cloud computing representsmanyopportunities to improvecompetitive advantage bygetting contentto multichannel, multiscreen ...
Online Video Successlies on knowing the ar t  of delivering relevance        not noise?
So, do you want to leverage the opportunity in digital video?                                             Strategy for    ...
#organization#positioning   #product   #monetiza   #production                          tion                              ...
#positioning                  What’s your portfolio               - Design Distinctiveness               - Pricing model  ...
#positioning                 Content Scope               - Channel plan               - Uniqueness               - Adapted...
#positioning                   Playground               - Platform and                 publishing                 partners...
#product                 Design           - UX & Aesthetics           - Optimization           - Multi format             ...
#product               Aggregation           - Sourcing             partners           - Social and             cultural f...
#product              Social Media               Integration           - Social media             sharing           - Reco...
#monetizationPricing & Revenue      Sources- Subscription- Ad supported- Syndication  revenue- Multi Platform  bundling
#production                   Content                 Development              - Style & tone              - Audience     ...
#production Video Production    Workflow- Capture- Editing- Formatting- Timeliness
#organization                      Ownership                      Structure                - Stakeholders role and        ...
#organization                       Change                     Management                - Discovery and analysis of      ...
#organization                     Stakeholders’                     Relationship                - Stakeholders’ relationsh...
Ishwar Jha                 Cofounder & CEO    avaniTV Solutions Private LimitedIshwar.jha@avanitv.com
Leveraging Online Video
Upcoming SlideShare
Loading in …5
×

Leveraging Online Video

933 views

Published on

Strategy and plan for leveraging the opportunities by creating, publishing and monetizing videos online.

Online video is drawing its prominence and presenting opportunity to capture attention and customer engagement. Online video has proven a successful business model for many artists, publishers and content creators.

However, to leverage the benefit holistic thinking and planning is required for assuring the success. This presentation will help you get the insight that will help you plan your video publishing strategy right.

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

Leveraging Online Video

  1. 1. Ishwar Jha Cofounder & CEO avaniTV Solutions Private LimitedIshwar.jha@avanitv.com
  2. 2. So, how online video is doing?
  3. 3. So, how online video is doing?
  4. 4. So, how online video is doing?
  5. 5. So, how online video is doing? ˆ Over 800 million unique users visit YouTube each month ˆ Over 4 billion hours of video are watched each month on YouTube ˆ 72 hours of video are uploaded to YouTube every minute ˆ 70% of YouTube traffic comes from outside the US ˆ YouTube is localized in 43 countries and across 60 languages ˆ In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth ˆ YouTube is 4th most popular website in India
  6. 6. What videos the world is watching on YouTube?
  7. 7. What video India is watching on YouTube?
  8. 8. What popular channels for the world on YouTube?
  9. 9. What popular channels on YouTube from India?
  10. 10. Is there original programming success?
  11. 11. Is there original programming success?
  12. 12. Is there original programming success?
  13. 13. How about engagement? By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
  14. 14. How about brand recall? TV + mobile + tablet exposure for the film provided 69% life in the brand recall.
  15. 15. How about search? Video probability of appearing on 1st page is 53 times higher than text Out of 100 search results list 70% contains video
  16. 16. How about executive? By 2015, companies will generate 50% of web sales via their social presence and 52% of senior executives say their tablet is replacing mobile apps. their PC
  17. 17. How about volume? By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
  18. 18. Video probability of By 2015, more USA Out of 100 search results appearing on 1st page internet users will access the 65% sr executive visit list 70% contains video is 53 times higher web via mobile than through vendor website after than text PC watching video ~~~forbes magazine TV + mobile + tablet52% consumer says exposure for the filmwatching product video provided 69% life in the Out of 100 search results listmakes them more 70% contains video By 2015, companies will brand recall. generate 50% of webconfident to buy theproduct sales via their social presence and mobile apps.52% of senior executives say TV + mobile + tablettheir tablet is replacing their exposure for the filmPC provided 69% life in the brand recall. So, what is the story? By 2015, 57% of internet traffic will be video. 4 times more than web browsing and email
  19. 19. There is new primetime shift taking place
  20. 20. Cloud computing representsmanyopportunities to improvecompetitive advantage bygetting contentto multichannel, multiscreen formonetizing the opportunityfaster
  21. 21. Online Video Successlies on knowing the ar t of delivering relevance not noise?
  22. 22. So, do you want to leverage the opportunity in digital video? Strategy for Leveraging Digital Video Opportunity
  23. 23. #organization#positioning #product #monetiza #production tion Strategy for Leveraging Digital Video Opportunity
  24. 24. #positioning What’s your portfolio - Design Distinctiveness - Pricing model - Who’s your audience - Timeline and timeliness
  25. 25. #positioning Content Scope - Channel plan - Uniqueness - Adapted vs. syndicated - Exclusive content
  26. 26. #positioning Playground - Platform and publishing partners - Multi channel strategy - Control - User information
  27. 27. #product Design - UX & Aesthetics - Optimization - Multi format layout - Navigation structure
  28. 28. #product Aggregation - Sourcing partners - Social and cultural filtering - Licensing and IPR issues
  29. 29. #product Social Media Integration - Social media sharing - Recommendations - Social ambassadors and advocacy
  30. 30. #monetizationPricing & Revenue Sources- Subscription- Ad supported- Syndication revenue- Multi Platform bundling
  31. 31. #production Content Development - Style & tone - Audience segmentation - Production workflow - Editorial and publishing workflow
  32. 32. #production Video Production Workflow- Capture- Editing- Formatting- Timeliness
  33. 33. #organization Ownership Structure - Stakeholders role and responsibility - Channelizing communication - Functional groups
  34. 34. #organization Change Management - Discovery and analysis of dynamics - Managing change - Operation changes to manage change
  35. 35. #organization Stakeholders’ Relationship - Stakeholders’ relationship - Publishing partners relationship - Content partners relationship
  36. 36. Ishwar Jha Cofounder & CEO avaniTV Solutions Private LimitedIshwar.jha@avanitv.com

×