Integrated marketing communication Tanishq

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Tanishq - Integrated Marketing Communication

Promotional Strategy

Communication

Above-the-Line and Below-the-line activities


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Integrated marketing communication Tanishq

  1. 1. Integrated Marketing Communication
  2. 2. I M C • Planning, implementing and controlling brand communications to enhance consumer relationships. • Coordination & integration of all marketing tools. Benefits: • create competitive advantage • boost sales and profits • wraps communications around
  3. 3. T a n i s h q – T h e B r a n d • First showroom in Chennai in 1995. • Initial Launch by Karishma Kapoor. • Amitabh launches Jewellery boutique of Tanishq • Association with Bachchan – 4 Cs of diamond • Diamond @ affordable price range 10k – 25k in 2012 (Akshay Tritiya) • Mia designer jewellery collection for
  4. 4. B r a n d P o s i t i o n i n g
  5. 5. B r a n d P o s i t i o n i n g (c o n t d .)
  6. 6. F r e e g o l d c o i n
  7. 7. Paheli & Jodha Akbar Colletion
  8. 8. G o l d E x c h a n g e M e l a –M o r e f o r L e s s
  9. 9. M y E x p r e s s i o n C o n t e s t b y M i a
  10. 10. Mia on Wheels
  11. 11. S w a r n a S a n g e e t h a m
  12. 12. Customer Emotions – Karva Chauth
  13. 13. Queen of Diamonds
  14. 14. Queen of Diamonds – Winning Queens
  15. 15. Wh a t Wo me n Wa n t ? T a n i s h q k n o w s
  16. 16. S h o w r o o m E x p e r i e n c e
  17. 17. IIJW - Fashion events IIJW Sponsorships – Pantaloons Miss India 2007
  18. 18. Tanishq Goes
  19. 19. Tanishq - Gift Policy
  20. 20. Customer Loyalty Program: Nurture relationship more precious than Gold

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