Case Study
A Myth Buster, through the example
of a website indulged deep-neck
into unethical practices
www.ishir.com | © 2...
Disclaimer
We don’t intend to critique any
individual, agency’s work, but to highlight
some grey’s areas still existing wi...
What Google Says!
“We are trying to make GoogleBot
smarter, make our relevance better, and
we are also looking for those w...
What Really Happens!
We believed Spam/Unnatural act does not
work any more with Google, but this mass
black-hat practice u...
Is Overnight SEO Success Still Possible?

www.ishir.com | © 2013 ISHIR, Inc.
Site in Question

www.locateabuckettruck.com
PR=0
Domain Age- <2 Months ( as in April, 2013)
Indexed Pages=51

www.ishir.c...
www.locateabuckettruck.com

Achievement in 40 days!!
Rankings # 1 for Keyword ‘Bucket truck’
‘Bucket Truck’ is a competit...
Current Google Rankings

www.ishir.com | © 2013 ISHIR, Inc.
www.locateabuckettruck.com

Site has copy-paste content and
images from other sites & has so
many dysfunctional links

www...
www.locateabuckettruck.com
Links/Brand/URL Mentions Acquired in 40
days
Run in 00000000’s
All from irrelevant websites

ww...
www.locateabuckettruck.com
Now let’s look at some examples of link profile
this website acquired unethically and from
irre...
www.locateabuckettruck.com

Comment from Football
site

www.ishir.com | © 2013 ISHIR, Inc.
www.locateabuckettruck.com

Comment from Real
Estate Page

www.ishir.com | © 2013 ISHIR, Inc.
www.locateabuckettruck.com

Comment from
Scrapbook site

www.ishir.com | © 2013 ISHIR, Inc.
www.locateabuckettruck.com

Links from Fashion
blog

www.ishir.com | © 2013 ISHIR, Inc.
www.locateabuckettruck.com

Blog on Music, Link
for Truck

www.ishir.com | © 2013 ISHIR, Inc.
www.locateabuckettruck.com

And there are 000000’s of such
websites and comments, which
you can check yourself

www.ishir....
www.locateabuckettruck.com
Questions to Mr. Google:
Are you not advanced enough to detect speed of unnatural
links?
Do you...
Still Looking for Answers….

www.ishir.com | © 2013 ISHIR, Inc.
Who are we?
ISHIR, headquartered in Dallas, Texas, is one of the leading providers of
Digital Marketing Services such as W...
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Overnight SEO Success - A Classic Spam case study

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A Myth Buster, through the example of a website indulged deep-neck into unethical practices

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Overnight SEO Success - A Classic Spam case study

  1. 1. Case Study A Myth Buster, through the example of a website indulged deep-neck into unethical practices www.ishir.com | © 2013 ISHIR, Inc.
  2. 2. Disclaimer We don’t intend to critique any individual, agency’s work, but to highlight some grey’s areas still existing with Google’s spam detection process. ISHIR has nothing to do with the website in question or has been involved in any part of the promotion of the said website. The case shown is a classic example of SPAM to SUCCESS www.ishir.com | © 2013 ISHIR, Inc.
  3. 3. What Google Says! “We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.” – Matt Cutts www.ishir.com | © 2013 ISHIR, Inc.
  4. 4. What Really Happens! We believed Spam/Unnatural act does not work any more with Google, but this mass black-hat practice undertaken by this website, is a slap on Google’s ever evolving, spam detecting, claim of refined research and keeping shoddy sites away from SERP or top ranks. www.ishir.com | © 2013 ISHIR, Inc.
  5. 5. Is Overnight SEO Success Still Possible? www.ishir.com | © 2013 ISHIR, Inc.
  6. 6. Site in Question www.locateabuckettruck.com PR=0 Domain Age- <2 Months ( as in April, 2013) Indexed Pages=51 www.ishir.com | © 2013 ISHIR, Inc.
  7. 7. www.locateabuckettruck.com Achievement in 40 days!! Rankings # 1 for Keyword ‘Bucket truck’ ‘Bucket Truck’ is a competitive keyword for this industry and have displaced many established and old authentic sites. www.ishir.com | © 2013 ISHIR, Inc.
  8. 8. Current Google Rankings www.ishir.com | © 2013 ISHIR, Inc.
  9. 9. www.locateabuckettruck.com Site has copy-paste content and images from other sites & has so many dysfunctional links www.ishir.com | © 2013 ISHIR, Inc.
  10. 10. www.locateabuckettruck.com Links/Brand/URL Mentions Acquired in 40 days Run in 00000000’s All from irrelevant websites www.ishir.com | © 2013 ISHIR, Inc.
  11. 11. www.locateabuckettruck.com Now let’s look at some examples of link profile this website acquired unethically and from irrelevant places www.ishir.com | © 2013 ISHIR, Inc.
  12. 12. www.locateabuckettruck.com Comment from Football site www.ishir.com | © 2013 ISHIR, Inc.
  13. 13. www.locateabuckettruck.com Comment from Real Estate Page www.ishir.com | © 2013 ISHIR, Inc.
  14. 14. www.locateabuckettruck.com Comment from Scrapbook site www.ishir.com | © 2013 ISHIR, Inc.
  15. 15. www.locateabuckettruck.com Links from Fashion blog www.ishir.com | © 2013 ISHIR, Inc.
  16. 16. www.locateabuckettruck.com Blog on Music, Link for Truck www.ishir.com | © 2013 ISHIR, Inc.
  17. 17. www.locateabuckettruck.com And there are 000000’s of such websites and comments, which you can check yourself www.ishir.com | © 2013 ISHIR, Inc.
  18. 18. www.locateabuckettruck.com Questions to Mr. Google: Are you not advanced enough to detect speed of unnatural links? Do you not practice what you preach? In other words, is all that talk on quality, relevancy, language, just talk? How does a site indulging in pure spam escape your spam warriors, aka, Panda & Penguin. Do you really prune SERPs to bring out quality sites for users? Is Google Panda & Penguin just farce? www.ishir.com | © 2013 ISHIR, Inc.
  19. 19. Still Looking for Answers…. www.ishir.com | © 2013 ISHIR, Inc.
  20. 20. Who are we? ISHIR, headquartered in Dallas, Texas, is one of the leading providers of Digital Marketing Services such as White Hat Search Engine Optimization (SEO). A Google Adwords Qualified Company, with 13+ years of experience in Search Engine Optimization, Paid Search Campaign Management, Local Search and Social Media Optimization it has a trail of 1000+ happy clients. We have served clients in various sectors, including Automobile, Finance, Education, Energy, Telecom, Travel, E-Commerce, IT, FMCG and Real Estate Contact ISHIR: 17719 Misty Grove Dr. Dallas, Texas 75287 Toll Free: +1 (888) 994-7447 Email: marketing@ishir.com www.ishir.com | © 2013 ISHIR, Inc.

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