E-Business: Taking Your Business Online in 9 Steps


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This presentation demonstrates how you can take a business completely online in 9 steps.

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E-Business: Taking Your Business Online in 9 Steps

  1. 1. E-Commerce I: Introduction E-Business:Taking Your Business Online in 9 Steps By Ishan Abeywardena www.ishantalks.com Copyright © 2011 IshanTalks.com 1
  2. 2. What is an IshanTalk?IshanTalks are technical talks or online tutorials in the fields ofInformation Technology (IT)These talks deal with subject matter relevant to undergraduatelearners who are currently pursuing their studies in ITCoupled with online learning resources and discussion forums,IshanTalks will help you understand the fundamental as well asthe more advanced concepts in IT Copyright © 2011 IshanTalks.com 2
  3. 3. Taking your business onlineWhat do customers look for?What is E-Business?Why go online?Step 1: Having control over your websiteStep 2: SEO strategyStep 3: SEM strategyStep 4: Selling online (your own shopping cart)Step 5: Accepting payments (Intro to PayPal)Step 6: Cloud computing (Integrating your processes)Step 7: Virtual Collaboration (Global experts at local rates)Step 8: Riding the Facebook waveStep 9: M-Business (Selling on iPhone and Android) Copyright © 2011 IshanTalks.com 3
  4. 4. What do customers look for?• The product must be tailored to the customers’ exact needs and wants• The quality of the product must be high• The price of the product must be competitive• Turnaround times must be very short• Superior customers service has to be offered at all levels Copyright © 2011 IshanTalks.com 4
  5. 5. What is e-business? e-commerce: “…focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses.” e-business: “…the application of information and communication technologies (ICT) in support of all the activities of business.” More Reading: What is e-business?Source: http://en.wikipedia.org/wiki/Electronic_business (06/01/2011) Copyright © 2011 IshanTalks.com 5
  6. 6. Why go online?• To reach a wider market• To reduce overheads• To reduce real estate costs• To increase productivity (Open 24x7)• To re-engineer processes• As an HR strategy• By necessity• For flexibility More Reading: Why take your business online? Copyright © 2011 IshanTalks.com 6
  7. 7. Step 1:Having control over your website• Don’t be slaves to service providers• Update your website with what you want when you want• Get a product out to the market instantly• Change the look and feel of your website to reflect marketing strategy• Write your own content, you know your customer best More Reading: How to setup a winning website… Copyright © 2011 IshanTalks.com 7
  8. 8. Step 1:Having control over your website• Always insist on a Content Management System (CMS) driven website.• If you can write a letter on MS Word you can maintain your own website… Copyright © 2011 IshanTalks.com 8
  9. 9. Step 2: Search Engine Optimisation (SEO) Strategy• Climb up the Google ladder but Google is not the only ladder people use• Get the keywords right – “Toys” – Low probability of getting hits – “Toys in Malaysia” – Better probability – “Toys in Penang” – Even better – “Soft toys in Penang” – Almost the best• The first 20% of your website determines 80% of your Search Engine Ranking More Reading: Website design projects: success through SEO Copyright © 2011 IshanTalks.com 9
  10. 10. Step 3: Search Engine Marketing (SEM) Strategy• Natural (organic) SEO is not enough to bring in leads• Set down a monthly budget for SEM• Spread your budget over several key search engines and techniques – Pay-Per-Click – Sponsored banners and results – Inclusion into Google/Yahoo map search Copyright © 2011 IshanTalks.com 10
  11. 11. Step 3: Search Engine Marketing (SEM) Strategy Sponsored ResultsMap Search Natural SEO Copyright © 2011 IshanTalks.com 11
  12. 12. Step 4:Selling online (your own shopping cart) Copyright © 2011 IshanTalks.com 12
  13. 13. Step 5: Accepting payments (intro to PayPal)• For online payments, is truly your “PAL”.• Integrate seamlessly into your shopping cart• Accept credit cards and increase sales• No monthly, start-up, or cancellation fees – and no annual commitment• International customers to pay using their local payment methods• Accepts 24 currencies• Avoid Privacy and Security issues Copyright © 2011 IshanTalks.com www.paypal.com 13
  14. 14. Activity: Let’s watch a video on YouTube How to use PayPal website payment standard to accept payments on your website.Source: http://www.youtube.com/watch?v=tdiF4XsYs5A&feature=relmfu (04/11/2011) Copyright © 2011 IshanTalks.com 14
  15. 15. Step 6:Cloud computing (Integrating your processes)• Software as a Service (SaaS)• Platform as a Service (PaaS) – No infrastructure cost – Access from anywhere – Pre-packaged modules (sales, finance, HR etc.) – Easy expansion – Compatibility with existing ERP/MRP/CRM packages Copyright © 2011 IshanTalks.com 15
  16. 16. Step 7: Virtual Collaboration ( Global experts at local rates)• Hire the best from all over the world• Pay local rates• Reduce overheads• Run a 24x7 operation (you sleep they work)• Reduce your carbon footprint Copyright © 2011 IshanTalks.com 16
  17. 17. Step 8: Riding the facebook wave • More than 500 million active users • More than one million developers and entrepreneurs from more than 180 countries • More than 550,000 active applications • More than one million integrated websites • More than 150 million people engage with Facebook on external websites every month • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile productsSource: http://www.facebook.com/press/info.php?statistics Copyright © 2011 IshanTalks.com 17
  18. 18. Step 8:Riding the facebook wave Copyright © 2011 IshanTalks.com 18
  19. 19. Step 9:M-Business ( Selling on iPhone and Android)• More and more consumers are now shopping online through mobile devices• Make your website/shopping cart mobile device friendly• Develop a specialised app to sell your products – iPhone App Store – Android Market Copyright © 2011 IshanTalks.com 19
  20. 20. Activity: Let’s watch a video on YouTube Near Field Communications (NFC) The next BIG thing in mobile commerceSource: http://www.youtube.com/watch?v=lLhUKkuJg1Q (04/11/2011) Copyright © 2011 IshanTalks.com 20
  21. 21. E-Business PlanTake control over your website Develop SEO/SEM strategies Start selling online Integrate your processes using the cloud Collaborate Virtually Play the Facebook game Sell on iPhone and Android Copyright © 2011 IshanTalks.com 21
  22. 22. Thank youThese study notes are available on www.ishantalks.com Let’s discuss further Copyright © 2011 IshanTalks.com 22