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E-Business - Taking Your Business Online in 9 Steps


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This presentation provides you a comprehensive 9 step guide to taking your business completely online through E-Business. It deals with what consumers look for in a product, the difference between E-Commerce and E-Business, why go online, content management systems (CMS), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Online shopping carts, payment gateways, cloud computing, virtual collaboration, social media marketing and M-Commerce.

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E-Business - Taking Your Business Online in 9 Steps

  1. 1. E-BusinessTaking Your Business Online in 9 StepsIshan AbeywardenaSenior Lecturer, School of Science and Technology, Wawasan Open UniversityGuest Lecture, Penang Skills Development Center (PSDC), 8th November 2012
  2. 2. Talking Points The 9 steps Why go online What is E- business
  3. 3. What customers look for Why your product? 1. Tailored products ✓ 2. High quality ✓ 3. Competitive price ✓ 4. Short turnaround times ✓ 5. Superior customer service ✓Image source:
  4. 4. E-Commerce vs. E-Business What’s the difference? E-Commerce E-Business 1 “…focuses on the use 2 “…the application of of ICT to enable the information and external activities and communication relationships of the technologies (ICT) in business with support of all the individuals, groups and activities of business.” other businesses.”Source: (06/01/2011)
  5. 5. Why go online? To reach a wider market To reduce overheads To reduce real estate costs To increase productivity (Open 24x7) To re-engineer processes As an HR strategy By necessity For flexibilityImage source:
  6. 6. E-Business Plan The 9 stepsTake control Use the Collaborate of your Cloud virtually website AcceptHave a SEO online Use facebook strategy paymentsHave a SEM Sell on Sell online mobiles strategy
  7. 7. Having control over your website Step 1 • Don’t be slaves to service providers! • Update your website with what you want when you want • Get a product out to the market instantly • Change the look and feel of your website to reflect marketing strategy • Write your own content, you know your customer best!Image source:
  8. 8. Having control over your websiteStep 1• Always insist on a Content Management System (CMS) driven website.• If you can write a letter on MS Word you can maintain your own website…
  9. 9. Search Engine Optimisation (SEO) Strategy Step 2 • Climb up the Google ladder - Google is not the only ladder people use • Get the keywords right – “Toys” – Low probability of getting hits – “Toys in Malaysia” – Better probability – “Toys in Penang” – Even better – “Soft toys in Penang” – Almost the best • The first 20% of your website determines 80% of your Search Engine RankingImage source:
  10. 10. Search Engine Marketing (SEM) Strategy Step 3 • Natural (organic) SEO is not enough to bring in leads • Set down a monthly budget for SEM • Spread your budget over several key search engines and techniques – Pay-Per-Click – Sponsored banners and results – Inclusion into Google/Yahoo map searchImage source:
  11. 11. Search Engine Marketing (SEM) StrategyStep 3
  12. 12. Selling online (your own shopping cart)Step 4• Showcase and sell products 24x7• Sell in your sleep (process automation)• Gather customer information and buying trends• Online discounts, special offers, seasonal offers etc.• Exclusive deals for online customers• Incorporate into existing website
  13. 13. What’s your shop window? Physical vs. Virtual Physical VirtualImage source:
  14. 14. Accepting payments Step 5• Integrate seamlessly into your shopping cart• Accept credit cards and increase sales• No monthly, start-up, or cancellation fees – and no annual commitment• International customers to pay using their local payment methods• Accepts 24 currencies• Avoid Privacy and Security issues www.paypal.comImage source:
  15. 15. Cloud computing (Integrating processes) Step 6 Software as a Service (SaaS) Platform as a Service (PaaS) No infrastructure cost Access from anywhere Pre-packaged modules (sales, finance, HR etc.) Easy expansion Compatibility with existing ERP/MRP/CRM packagesImage source:
  16. 16. Virtual Collaboration (Global experts at local rates) Step 7 • Hire the best from all over the world • Pay local rates • Reduce overheads • Run a 24x7 operation (you sleep they work) • Reduce your carbon footprintImage source:
  17. 17. Riding the facebook waveStep 8 One billion monthly active users as of October 2012. SONY SAMSUNG Apple Lenovo AstroSource: – accessed 06/11/2012
  18. 18. M-Business (selling on mobile devices)Step 9 • More and more consumers are now shopping online through mobile devices • Make your website/shopping cart mobile device friendly • Develop a specialised app to sell your products
  19. 19. E-Business Plan The 9 stepsTake control Use the Collaborate of your Cloud virtually website AcceptHave a SEO online Use facebook strategy paymentsHave a SEM Sell on Sell online mobiles strategy
  20. 20. THANK YOU!