Internship Presentation - Scarecrow Communications

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a presentation on the work done during the Management Internship Program at Scarecrow Communications, an advertising agency.

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Internship Presentation - Scarecrow Communications

  1. 1. Ishan Parekh Roll No. # 315
  2. 2. INDUSTRY ANALYSIS Advertising
  3. 3. Market Size Source: Pitch Madison Media Ad Outlook Year Total Pie (in Crore Rs.) Growth (in %) 2011 25,594 8 2012 28,013 8~9
  4. 4. Major Challenges Falling audience of channels and broadcasters Ingress of internet Problems of Zipping and Zapping Rising costs of advertising Intense competition Re arrangement of Indian Madison Avenue Need for global advertising strategies
  5. 5. Distribution Of Ad Agencies In India 544 383 375 146 137134112111 97 91 1228 No. of advertising agencies Mumbai Chennai Delhi Kolkatta Ahemdabad Chandigarh Pune Jaipur Bangalore Indore others
  6. 6. General Working
  7. 7. COMPANY ANALYSIS Scarecrow Communications
  8. 8. Scarecrow Communications A private limited company Founded in 2009 India’s fastest growing agency Offices in Mumbai, Delhi & Bangalore
  9. 9. Services Offered Full fledged advertising agency Creative Media PR Digital Design
  10. 10. Key Accounts
  11. 11. GOVERNMENT GUIDELINES ASCI
  12. 12. ASCI • Advertising Standards Council of India • The code for self-regulation in advertising pertinent extracts
  13. 13. COMPETITOR ANALYSIS
  14. 14. Major Ad Agencies in India Ogilvy & Mather JWT Mudra Communication Pvt.Ltd. McCann Erickson India Ltd RK Swamy BBDO Advertising Ltd Grey Worldwide Pvt. Ltd Leo Burnett India Pvt. Ltd
  15. 15. Status Of Major Players AD. AGENCIES CLIENTS EMPLOYEE STRENGTH SERVICES COUNTRIES O&M 300 800 Advertising, Direct Marketing, Public Relations and Activation. 125 JWT 1200 10000 MR marketing planning communications 200 offices in 90 countries Mudra Communication 125 5001 Advertising and marketing Indian market FCB Ulka Advertising 900 9500 Advertising 188 offices in 102 countries. Rediffusion DY&r 200 101-250 Advertising/Event Mgmt/ PR/MR Indian market Scarecrow Communications 75 120 Creative, PR, Digital, Design, Media Indian Market
  16. 16. Global Players Anomaly BBDO Bozell Worldwide Grey Worldwide CORE JWT Ogilvy and Mather
  17. 17. INTERNSHIP
  18. 18. Work at Scarecrow Competition Profiling (Anchor) Preparation of Pitches (YRF)

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